Braen is charged with developing and implementing NATPE’s comprehensive worldwide strategic marketing campaigns, including all advertising, branding, corporate communications, direct mail, graphic design, promotions, research and special events. Braen is also responsible for all membership and industry outreach programs and was instrumental in increasing the organization’s presence on the international front. Under her direction, her team publishes a variety of important membership publications, such as, the NATPE Guide to North American Media, the NATPE Show Guide with programming listings and the NATPE Participants List, which are distributed at the conference. In addition, Braen founded and launched NATPE’s original Web site eight years ago and continues to oversee its design and content. Other new media areas under her purview include wireless marketing and the organization’s various DTV initiatives, particularly in the areas of HDTV and ITV. Lastly, Braen works closely with NATPE’s president and CEO and executive staff on new business development and the expansion of NATPE’s role as a facilitator and liaison between entertainment companies. Braen joined NATPE in 1993 in the newly created position of director of creative services. Prior to that, she was director of marketing and public relations for three years for Segal Associates, an international creative services consulting firm in Los Angeles, and director and senior publicist for Showtime Networks for two years. Braen holds a Bachelor of Science degree in business administration from Babson College and is an active member of the Entertainment Publicists Professional Society and the Academy of Television Arts and Sciences. View More: Board Of Directors | NATPE Staff | International Contacts |
2008 Conference & Exhibition:
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Beth Braen is senior vice president marketing for the National Association of Television Program Executives (NATPE). NATPE is the world’s largest non-profit association dedicated to facilitating the continued growth and convergence of all content across multiple distribution platforms. Every January, the organization hosts an annual conference & exhibition featuring more than 300 exhibitors and close to 10,000 attendees engaged in the creation, development and distribution of television programming and content as well as advertising and financial activities.
