NATPE

Free "Out of the Box" Web Seminar
March 16, 2006
Noon Eastern/9 a.m. Pacific

A strategic overview of the changing definition of television

  • Will AOL and Yahoo be the new television networks as they continue to offer original TV content over broadband from the likes of Mark Burnett and Ashton Kutcher?
  • How is “social networked entertainment™” changing the game?
  • How much in control IS the audience?
  • Where are advertisers in the mix?

Last summer, two events changed television as we know it forever- the first was the award winning broadband broadcast of Live8 by AOL and the second was the release of the Video iPod. Suddenly, television isn’t just for television any more. The definition of what constitutes television is undergoing great change. Technology, distribution and content are converging into a new world.

And, while traditional broadcasters and networks are scrambling to offer their content anywhere at any time, companies built on social networking and community are rocking the foundations of the traditional media model. As rising phenoms like Heavy.com, JibJab and Current TV begin to layer content on top of social networks a new partnership between viewer and “network” is emerging resulting a mix of innovative traditional and user generated content.

Join Brian Seth Hurst as he walks you through the frontier land of the changing media landscape of content, distribution and the audience.


Are traditional business models being retooled and adapted to the new world order or are new models emerging?

Find out by registering for this FREE Web Seminar!

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