2007 LATV Fest

Parties: HRTS VIP Kick-off Party
LATV Fest attendees are invited to join HRTS members for this FREE event. Join LATV Fest speakers, participants and special guests at the LATV Fest official kick-off party.

Get a head start on networking by attending the HRTS/LATV Fest VIP Kick-off Party at the XBAR, Hyatt Regency Century Plaza. Enjoy hors d’oeuvres, music and cocktails hosted by HRTS.

You must RSVP to attend!
NATPE/LATV Fest Attendee RSVP FORM
http://www.magnetmail.net/forms/display_form.cfm?fid=20173&rtype=nonmm
 

Main Session: Keynote: Jordan Hoffner
At the forefront of the content-to-web revolution, Jordan Hoffner, director of content partnerships for YouTube, is the go-to guy brokering collaborations with CBS, Discovery, HBO and most recently a deal with ABC/ESPN to bring professionally produced content to the web. YouTube is also supporting content created outside of the studio system, building relationships with Electric Farm Entertainment, Aniboom and other independent producers. With 100 million unique U.S. visitors, YouTube is poised to become the online destination for your favorite shows as well as UGC (user-generated content). Kick off your festival experience with one of the men at the helm of the most influential entity in Internet culture.

Session will be powered by Impact Mobile's Question2Screen technology.
Jordan Hoffner, Director, Content Partnerships, YouTube
 

Digital: Adapting Existing Properties for Digital
Movies and TV producers have long known that some of the best work comes from properties already out there. They’ve relied on books and other material as sources of inspiration and adaptation and now digital producers are doing the same. In addition to writing and developing from scratch, some of the savviest digital programmers are also turning to hot properties. Electric Farm has purchased digital rights for a young adult novel, while Alloy Media + Marketing’s Teen.comTV is turning a number of Alloy Entertainment novels into Web shows as well. What works, what doesn’t work and how do you find the best stuff?
Sarah Szalavitz, Founder/CEO, 7 Robot
Jamie Elden, VP, Digital and Branded Entertainment, Alloy Media + Marketing
Curt Marvis, President of Digital Media, Lionsgate
Jeff Katz, Chairman/CEO, American Original
Chris M. Williams, General Manager, T180 Studios
 

Digital: INTENSIVE

 

Main Session: The Creative Challenge of 2009: How to Innovate with Shrinking Budgets
The mission of 2009 is doing more with less. A lot less. Every business everywhere is tightening its belt and the business of television is no exception. How do we champion originality and maintain quality while keeping an eagle eye on the bottom line? Join these industry movers and shakers in a frank discussion about paradigm shifts and brand-new business models that assure, when the dust settles, that television is ahead of the curve.
Andrew Wallenstein, Deputy Editor, Hollywood Reporter
Deborah Spera, President of Television, Mark Gordon Co.
Kirk Schenck, President & General Counsel, RDF Media USA
Philip Gurin, President, The Gurin Company
Orly Adelson, President/Executive Producer, Dick Clark Productions, Inc.
Paul Buccieri, CEO and President, ITV Studios
 

Industry Insight: The Business Behind the Show: Creating a Career in Non-Fiction Television
From pitching to producing to programming shows, this intensive section walks professionals through the genres, business model and professional paths and opportunities in the expanding field of non-fiction TV and new media.
 

LATV Festival: Coffee Break

 

Digital: Anatomy of a Hit Web Series
Back by popular demand is another edition of this session with a fresh lineup of top web stars. Learn the secrets of web stardom with advice and input from Streamy Award winner and Diggnation star Alex Albrecht, GOODNIGHT BURBANK’s Hayden Black and the creators of web hit DORM LIFE about what it takes to develop, grow and build a show to creative and financial success. EPIC FU host Zadi Diaz leads the discussion.
Zadi Diaz, Co-Founder & Principal, Smashface Productions
Garrett Law, Chief Operating Officer/Co-Founder, AttentionSpan Media LLC
Alex Albrecht, Content Creator, Team Awesome/Revision3, Diggnation
Hayden Black, CEO, Evil Global Corp
Sibyl Goldman, VP, Yahoo! Entertainment, Yahoo!
 

Digital: Google Power Tools: Become a Google Ninja
We all search Google every day, but do you REALLY know how to use it effectively? What Google commands do you use? If you can’t answer that question, then this session will change your life! Dmitry Shapiro, CEO of Veoh and an Internet power user, will teach you how to be a Google Ninja. You will be able to take 20 million results and narrow them down to the 10 that matter to you within seconds, find hidden information that your competitors don’t have, and save countless hours of searching and frustration.

Session will be powered by Impact Mobile's Question2Screen technology.
 

Main Session: TBD

 

Industry Insight: The Business Behind the Show: Creating a Career in Scripted Television
An inside look at the scripted television business. How and why primetime television shows really get made; who the decision makers are and what you need to sell to them. Includes the role of agents, production companies and studios; how to translate what they say they're looking for into what you actually need to get in business with them.
 

Digital: INTENSIVE

 

Industry Insight: The Basics of Budgeting & Scheduling Your Entertainment Project
Can you ballpark the budget for your pitch? In this session, learn the elements that affect the episodic budget of your pitch and how to professionally present the numbers.
 

Main Session: Deepening the Audience Experience with Online Programming
It’s not enough to create and produce a show anymore. Whether you’re creating programming for the digital medium or traditional TV, to be successful you need to give audiences more. The true fans crave more – they want behind-the-scenes, sneak peeks and companion web programs. How does a network decide which types of online programming to offer audiences for each show? Which kinds of series warrant a digital-exclusive show and which ones do better with clever show-related videos? In either case, networks increasingly are leaning on the web and digital venues to deliver a richer experience for fans, hoping these strategies will make them more likely to tune in.
David Bloom, Principal, Words & Deeds
Lisa Hsia, SVP, Bravo Digital Media, Bravo
Greg Goodfried, Founder/Co-President, EQAL
Marc DeBevoise, SVP, Digital Media, Business Development & Strategy, Starz Media
Marc Ostrick, CEO & Co-Founder, eGuiders.com
Hardie Tankersley, VP Online Content & Strategy, FOX Broadcasting Company
 

Main Session: Diary of a Bad Pitch
In the world of television, ideas get pitched, really good ones often get sold and some actually get on the air. What about the thousands of terrible ideas and dreadful pitches we never hear about? A panel of buyers and sellers share some of their favorite horror stories. We learn from our mistakes – it’s even better to learn from others’ mistakes! With a tweak here and a fix there, find out how a few tricks of the trade can save your project from becoming another entry in the diary of a bad pitch.
Eric Schotz, CEO & President, LMNO Productions
Aaron Meyerson, SVP, Alternative Programming, MTV Networks Entertainment Group
Lisa Berger, EVP, Entertainment Programming, E!, Comcast Entertainment Group
Greg Lipstone, Head, International Television & Media, ICM (International Creative Management)
Nancy Daniels, SVP Production & Development, TLC (The Learning Channel)
 

Clinics: Pitch Critique
In a group setting, Laurie Scheer will conduct one-on-one pitch sessions offering not only the pitchee feedback on their prepared pitch, but also overall advice for those who are observing. Practice makes perfect when it comes to pitching and this Pitch Critique session offers a safe place to offer up your best pitch. Learn what works and what doesn’t as with each pitching example Laurie shares valuable pitching tools. You’ll learn as you go so you’ll be “pitch perfect” when your opportunity knocks.
 

Industry Insight: Pod Casting: What's the Point

 

Industry Insight: Industry Insight Lunch featuring Greg Berlanti
Kicking off our Industry Insight Lunch Series, acclaimed writer/producer Greg Berlanti is responsible for some of the most attention-grabbing scripted fare on television including DIRTY, SEXY MONEY and ELI STONE. With him as executive producer, it’s no wonder that ABC network’s BROTHERS & SISTERS was just picked up for a third season! Here’s your chance to “do lunch” with one of the most exciting voices on network television.

Session will be powered by Impact Mobile's Question2Screen technology.
Josef Adalian, Deputy Editor/Columnist, TelevisionWeek
Greg Berlanti, Writer/Director/Producer, ABC Television Network
 

Industry Insight: Shh...I'm Blogging. Can You Hear Me?

 

Main Session: Anatomy of a Hit Cable Series - Women Behind Bars
Crime and investigation programming is a staple of TV, and with the growing demand for dedicated programming for women, WE tv has carved out a niche for itself with WOMEN BEHIND BARS. Now in its second season, WOMEN BEHIND BARS is a consistent winner in the network’s target demo of women 18-49 and 25-54. Moderator Gary Lico, CABLEready president & CEO, in conversation with key execs from the network and the show, will guide the audience through the process of creating a hit television show and growing a worldwide TV franchise.

At the session, CableU (www.cableu.tv) will launch its Second Annual “Emerging Producer” Nonfiction TV competition. The winner will receive a membership to CableU, the industry’s only third-party view of cable programming and strategies, along with a free consultation from sister distribution company CABLEready, and a potential representation deal. Finalists will pitch their ideas to the CABLEready development team at January’s NATPE 2010 in Las Vegas.
John Burrud, CEO/Owner, Burrud Productions, Inc.
Theresa Patiri, VP, Production Management & Operations, WEtv
 

Clinics: Pitch Clinic - Short Form
In a multiplatform universe that combines TV and Internet content, the techniques for pitching are unique to the broadband digital landscape. This pitch clinic embraces pitching for traditional and multiplatform arenas. Soon, the U.S. broadband landscape will be up to speed with the rest of the world. Will you be ready with content to fill these thousands of digital channels? Learn how some of your traditional-based show ideas (scripted and non-scripted) can be adapted to work in this brave new world.
 

Main Session: Where's the Money?
Leading venture capitalist and former Fox Interactive Media President Ross Levinsohn now heads VC firm Fuse Capital. Sit in as he chats with Matt Garrahan of the FINANCIAL TIMES as they discuss the state of venture funding in digital media and the opportunities and challenges in the business.
Daisy Whitney, Host and Creator, New Media Minute
Matthew Garrahan, Los Angeles Correspondent, Financial Times
Ross Levinsohn, Partner, Fuse Capital
 

LATV Festival: Coffee Break

 

Digital: Show Me The Content: Online Video from the Media Buyer and Brand Perspective
Lack of unified measurement standards and controlled viewing environments make sponsoring original online programming a risky proposition for most brands. With a shaky economy speeding the transition to performance-based models, advertisers are counting on a bigger pay-off for their sponsorship dollar. Join media buyers and marketing executives representing some of the biggest brands as they discuss navigating the terrain of this brand new digital landscape and you could walk away with a strategy for bringing advertising dollars to your content.

Session will be powered by Impact Mobile's Question2Screen technology.
Tania Yuki, Director, Product Management, comScore, Inc
Sara Morton, Group Director of Strategy, Nissan and Infiniti, OMD
Douglas Scott, President, Ogilvy Entertainment, OgilvyEntertainment
Sarah Baehr, VP and National Media Lead, Razorfish
Steven Amato, Partner, Omelet
Michael Hayes, Executive Vice President, Managing Director, Digital, Initiative
 

Clinics: Pitch Clinic - Scripted
Traditional sitcoms and dramas, also known as scripted entertainment, are prepared, developed and pitched in a unique manner. This pitch clinic addresses the materials needed to pitch scripted entertainment and, most important, all of the elements of a show’s bible. Loglines, synopses, character breakdowns, episode breakdowns, completed pilots and writer/producer bios are necessary elements needed to accompany the pitch – find out how to compose your show’s bible in this essential pitch clinic that celebrates scripted show pitches.
 

Main Session: Secrets of the Reality Heavyweights
What are the essential elements for a breakout reality show? We've gathered a group of reality heavyweights – successful producers, network execs, agents – who know a thing or two about creating, developing, selling, producing and maintaining a reality hit. Each will reveal how their hit ideas developed, the snags they hit along the way – and the key insights they had that helped them overcome the inevitable obstacles. We’ll also explore the most important question: Why? Why do some of their reality shows hit it out of the park, while others die on the vine? Are there common lessons to be drawn from the reality heavyweights?
Bruce David Klein, President & Executive Producer, Atlas Media Corporation
Elise Doganieri, Executive Producer, Earthview Inc., The Amazing Race
JD Roth, Chief Executive Officer & Co-Founder, 3Ball Productions
Bill Hayes, President and Founder, Figure 8 Films
Nick Emmerson, President, Shed Media U.S., Shed Media U.S.
David Lyle, President, Fox Reality Channel
 

Digital: Animation: The Web Levels the Playing Field
Animation is undergoing a technological, commercial and artistic boom. Artistically, animated films received Academy Award® nominations in the Best Foreign Film (WALTZ WITH BASHIR) and Best Screenplay (WALL-E) categories. Commercially, SOUTH PARK is still the highest-rated show on Comedy Central and Sony’s Animax Channel reaches nearly 100 million viewers globally. Perhaps most important, lower technology costs have reduced barriers to entry and great content is being developed in collaboration with other disciplines for large, global audiences. This panel will examine these new opportunities for independent content creators.
Norman Hollyn, Media Consultant, USC School of Cinematic Arts
Chuck Williams, Producer, Walt Disney Animation Studios
Allen DeBevoise, CEO, Machinima, Inc.
Uri Shinar, CEO & Founder, Aniboom Ltd.
Lifeng Wang, President, Xing Xing
 

Clinics: Pitch Clinic - Unscripted
Lifestyle, documentary and reality show ideas are prepared, developed and pitched with certain elements inherent to nonfiction show ideas. This pitch clinic analyzes nonfiction show breakdowns and presentations necessary for successful pitches in the unscripted arena. Essential elements include treatments, scheduling, pre-production planning and show breakdowns; without these, your idea may not connect with potential buyers. Find out how to compose your best pitching materials and pitch to win!
 

Industry Insight: Back to the Future of Television
Once upon a time, sponsors “presented” and paid for entire television programs. These days product placement and brand integration allow sponsors to be part of the programming. Successful integration is an art and in some cases a careful collaboration between the producers of the show, the companies doing the integration and the brands themselves. How is this done? And what about the financial side? Is there a rate card? Does the money go into the production budget, to the network as ad revenue? Join us as we look at the evolving nature of sponsor relationships.

Session will be powered by Impact Mobile's Question2Screen
technology.
Brian Seth Hurst, CEO, The Opportunity Management Company
David Norton, SVP Brand Integration, Ladder Up Media
Mark Vega, Of Counsel, Luce Forward
Daniel P. Harris, Chairman & CEO, MediaPass Gigantic, MP+G (MediaPass Gigantic
Josh Bycel, Executive Producer, Scrubs, ABC Television Network
Adam Armus, Executive Producer, Heroes, NBC Universal
 

Digital: Everyone's an Expert: How to Make $$ with "How To" Videos
How-to videos are all the rage online. The number of how-to searches on Google is rising and how-to video sites are responding to our cravings for information and knowledge by offering deeper and broader libraries of how-to videos. These videos, whether on how to play CALL OF DUTY, how to tie a tie, or how to build a deck, are quickly luring in both advertisers and brands. What is the opportunity for marketers, filmmakers and studios to create “how-to” videos and capitalize on this expanding genre?
Tim Street, Chief Creative/CEO, APE Digital Inc.
Sanjay Raman, Co-Founder & VP of Product Development, Howcast Media, Inc.
Ran Harnevo, Co-Founder and CEO, 5 Min Inc.
Jeremy Reed, SVP of Content & Editorial, Demand Media
Gina Miller-Britton, SVP & Executive Producer, Britton HD Video Productions
 

Event: Innovator Award Cocktail Reception
By empowering contestants season after season to reclaim their lives while inspiring and mesmerizing audiences worldwide, and addressing two of our nation’s major health issues – obesity and hunger – THE BIGGEST LOSER exemplifies the best of reality television! Join NATPE and sponsors in celebrating with executive producer JD Roth and other members of the cast and crew as we honor THE BIGGEST LOSER with the 2009 Innovator Award.
 

Event: NextTV Finalist Screenings

 

Main Session: PITCH PIT
The LATV Fest’s Pitch Pit always has something for everyone. Whether you’re creating new content for web, broadcast or cable, you will be able to pitch to more than 45 players looking for the next great idea. This is your chance for guaranteed one-on-one meetings with companies representing multiple genres and formats.

Use your 10-minute meetings to pitch your current projects or learn more about a network, studio or company with whom you’d like to work. Hone your pitching skills and utilize face time with players you might not otherwise meet.

Advance sign-up began June 8 for all those registered by June 5. If you register by June 17 you can still have access to online sign-up. Attendees who register on or after June 18 will receive instructions for signing up onsite for their two meetings at the Pitch Pit Sign-Up Desk. Please check in frequently at http://latvfest.net/latvfestival/pitch-pit for updates regarding Pitch Pit Procedures and Sign-Up Instructions. Make sure to check out the list of Catchers and what they are looking for.
 

Industry Insight: Industry Insight Lunch featuring Steve Levitan
What does it take to succeed in television’s half-hour comedy format? Who better to answer that question than Emmy award-winning executive producer Steve Levitan. Join this dynamic creator of JUST SHOOT ME in a candid conversation highlighting his achievements on series that include FRASIER, THE LARRY SANDERS SHOW, GREG THE BUNNY, STACKED, STARK RAVING MAD and BACK TO YOU. Be the first on your block to get the inside scoop on his new ABC show MODERN FAMILY and enjoy lunch on us!


Session will be powered by Impact Mobile's Question2Screen technology.

Follow this link and check out a preview of Steve's new show MODERN FAMILY
http://live.vimation.com/vim/?v_launch=natpe&pl=ch:311&sc=1&vi=3964
Melissa Grego, Executive Editor, Broadcasting & Cable/Multichannel News
Steven Levitan, Creator/Executive Producer, Levitan/Lloyd Productions
 

Digital: A-Z in Mobile: From Concept to Monetization
Making deals for mobile content distribution isn’t easy, but this panel of industry insiders from all segments of the mobile ecosystem will explain the process and benefits. On stage will be a “virtual studio” of executives – from the content creator, aggregator, publisher, portal, carrier and device industries – that intersect in the mobile value chain. The panelists will share firsthand stories of navigating a mobile deal from concept to consumer.

Session will be powered by Impact Mobile's Question2Screen technology.
Jim Beddows, Board Chair, Mobile Entertainment Forum (MEF) Americas, Jim Beddows
Joanne Waage, Sr. Director, Business Development & Programming, MobiTV, Inc.
Dave Ulmer, Sr. Director, Motorola, Inc.
Mike Bailey, VP, Programming, FLO TV, Qualcomm Inc.
Frank Chindamo, President, Fun Little Movies
Steven Masur, Managing Director, MasurLaw
 

Main Session: So, You’ve Pitched – Now What?
You’ve done your homework, protected your project and perfected your pitch. You meet with development execs and give the best pitch ever! They ask for leave-behinds and you give ’em all you’ve got. A week passes and you’re champing at the bit to follow up without being too aggressive. Do you call? Send an e-mail? Then what happens when you finally hit a homerun? The real negotiating begins regarding everything from the name of the show to your title/credit. This panel of producers, agents and development execs talks candidly about life after the pitch.
Carole Kirschner, Founder, Hollywood Game Plan
Andy Stabile, Agent, CAA (Creative Artists Agency)
Marcus Wiley, Co-Head, Comedy Development, FOX Broadcasting Company
Laverne McKinnon, President & CEO, Shibui Entertainment
Daniel Weidenfeld, VP of Content Development, Generate
 

Main Session: The Effect of the Democratization of Media on Content and the Audience
It used to be up to the networks to dictate what content made it to the viewer. In the 21st century an increasingly interactive audience, created by the explosion of social media and entertainment sites, are having more impact on programming and becoming content creators themselves. From the network’s “top down” game to the “bottom up” content creators who are using the web as a springboard, the power is shifting. Join executives from the world of social media in a lively examination of how the media business is changing.
Brian Seth Hurst, CEO, The Opportunity Management Company
Joaquin Alvarado, SVP, Innovation and Diversity, Corporation for Public Broadcasting, San Francisco State University
Brady Brim-DeForest, Co-Founder, Tubefilter, Inc.
Kevin Yen, Director, Strategic Partnerships, YouTube
Danny Kastner, Chief Executive Officer, FanRocket LLC
 

LATV Festival: Coffee Break

 

Digital: Content Disruption and How to Profit From It
The content business model has been disrupted. As traditional media merges with web video, mobile and social media, content producers need to think beyond their borders and focus on the international market. What knowledge do you need to profit from this change? Gavin McGarry, founder of Jumpwire Media, former head of cross platform business development at Endemol in the U.K. and a past member of the global content acquisition team at Joost, guides the audience through the reality of building content for the new global marketplace. Using case studies, statistics and past experience, you’ll get an in-depth look at the challenges and opportunities in cross-platform media.
 

Main Session: Insight from the Upfronts
Get an exclusive sneak peek at the upfronts and new fall TV season, featuring highlights of the 2009–2010 broadcast/cable schedule. What will emerge as next season’s hits and misses? Find out why the networks ordered the shows they did and how they landed on their respective schedule slots, and be in on the discussion about the impact of scaled-down budgets, layoffs and new ad models. Don’t miss this opportunity to get a head start on what’s in store for next season.
Arnie Semsky, CEO, Media Advisors, Media Advisors
Cherie Cohen, VP Multimedia Sales, Burbank, Disney ABC ESPN Television
Scott Vila, VP Original Series, A & E Television Networks
Jennifer Grisanti, Entertainment Consultant and Independent Producer, Jen Grisanti Consultancy Inc.
 

Digital: iPhone App Store: The Best Channel to Consumers
These apples never fall far from the revolutionizing tree. The iPhone phenomenon continues to dominate consumer consumption of mobile content and mobile web interface and the Apps Store is nothing short of amazing. Together, they are the most important innovation in the "mobile channel to consumer" ecosystem. The panel will take a look at what Apple has done differently, how to get your content into that channel, where the roadblocks are, the revenue models, user experience, and how other market players are reacting. Want insight regarding how these critical topics play out in the next 18-24 months? This is the panel for that.

Session will be powered by Impact Mobile's Question2Screen technology.
Matthew Corbett, Founder & Managing Director, IdealWave Solutions
Betty St. Peter, Director, Marketing, Southern California Public Radio
Frank Chindamo, President, Fun Little Movies
David Kruis, CEO, Metranome
Amir Hosseinpour, CEO, Juice Wireless
Andrew Stalbow, SVP, Fox Mobile Entertainment (FME), Fox Television Studios
 

Main Session: Creating a Television Pilot
When is a television script not a television script? Answer: When it’s a pilot. Join Writers Boot Camp founder Jeffrey Gordon in an insightful and entertaining discussion on the specifics of pilot writing. How do you make the world you see so clearly in your mind come alive on the page? With Writers Boot Camp alumni having created and been staffed on more than 80 different TV shows, Jeff Gordon is just the man to ask.
Jeffrey Gordon, President & Founder, Writers Boot Camp
 

Digital: Digital Mentor Round Robin
Pick the brains of authorities on new media, get insider tips, how-to’s and forecasts of future trends from these industry players in a fun, fast-paced format. Do 10 minutes with 6 digital media experts. Hosted by Daisy Whitney of the New Media Media this is a "must attend" for those creating in the Digital realm. Space is limited.
Those registered for the LATV Fest by Friday, June 26 will receive access to online advance sign-up. There are only 60 spots! Don’t miss out!
Daisy Whitney, Host and Creator, New Media Minute
Lori Schwartz, SVP, Director of Emerging Media, Interpublic Emerging Media Lab
Cameron Death, VP Digital Content, NBC Universal Digital Studio, NBC Universal Digital Studio
George Ruiz, Head of New Media/SVP, Business Affairs, ICM (International Creative Management)
Barrett Garese, Founder & CEO, Spytap Industries
Daniel Weidenfeld, VP of Content Development, Generate
Timothy Shey, Founder & Head of Network Development, Next New Networks
 

Main Session: Surviving and Thriving in Change
Organizations and people in the media industry are facing tremendous changes caused by mergers and acquisitions, technology, new distribution channels, and fluctuating viewer interests. It is critical for media professionals to successfully manage change in order to survive and thrive in this climate. This session will discuss the dynamics of managing change, and keys for reinventing oneself and entire organizations. It will also focus on how professionals can take measured risk to increase the opportunity for producing tremendous results
Rod Perth, President of Television, ReelzChannel
Dave Logan, Ph.D, Professor, Management & Organization, USC Marshall School of Business
 

Event: NextTV Awards Reception and Party
You've seen the Webisodes, now celebrate the winner of the NextTV Competition. With over 100 entries ranging from lifestyle to long-form, we've got a lot to celebrate. Join Daisy Whitney and raise a glass to the best of the best as decided by our sponsors, a panel of distinguished judges and You!