Sunday, January 22
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6:00 to 8:00 PM
The Raleigh Hotel |
Parties: NATPE 2012 Kick-off Party
Greater Miami Convention and Visitors Bureau is a sponsor of the Sunday night party that is being held at the Raleigh Hotel with complimentary shuttle service provided to/from the Fontainebleau Resort and Raleigh Hotel.
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Monday, January 23
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8:00 to 8:45 AM
Poolside |
Coffee With: STARZ/Magic City
Start the day in style by listening in on an intimate conversation with the creator and cast of the upcoming new STARZ drama, “Magic City,” moderated by TV Critic Glenn Garvin. Listen and participate as writer Mitch Glazer chats with the “Magic City” cast about the premise of the show, what audiences are in store for, and how to flawlessly capture and re-create a glamorous 1960’s Miami. http://www.starz.com
Moderator(s): Glenn Garvin, Columnist & Television Critic, MIAMI HERALD
Panelist(s): Mitch Glazer, Executive Producer/Creator, MAGIC CITY; Jeffrey Dean Morgan, Actor and Star of MAGIC CITY, STARZ; Olga Kurylenko, Actress, MAGIC CITY, STARZ; Steven Strait, Actor, MAGIC CITY; Elle Satine, Actress, MAGIC CITY, STARZ; Christian Cooke, Actor, MAGIC CITY, STARZ; Kelly Lynch, Actress, "Magic City", STARZ; Danny Huston, Actor, "Magic City", STARZ
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8:00 to 9:00 AM
Tropez South Lawn |
Event: Yoga
Om and Namaste – Start your day off right with Yoga by the beach every morning.
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8:45 to 9:00 AM
Fontaine Ballroom |
Fontaine Ballroom: Thought Leadership Track
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9:00 to 9:10 AM
Fontaine Ballroom |
Thought Leadership: Opening Remarks
Moderator(s): Rick Feldman, President / CEO, NATPE
Panelist(s): Chris Grant, CEO, Electus
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9:10 to 10:00 AM
Fontaine Ballroom |
Thought Leadership: Opening Keynote Conversation with Jonathan Miller & Ross Levinsohn
Moderator(s): Michael Nathanson, Managing Director, Equity Research, U.S. Media, Internet and Advertising Agencies, Nomura Securities International, Inc.
Panelist(s): Jonathan Miller, Chief Digital Officer, News Corporation; Ross Levinsohn, EVP of Americas, Yahoo!
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10:00 to 10:15 AM
Glimmer 3 & 4 |
Digital Theater: Digital Theater Track
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10:15 to 10:30 AM
Glimmer 1 & 2 |
Content First: Content First Track
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10:15 to 10:45 AM
Fontaine Ballroom |
Thought Leadership: One-on-One with Chris Albrecht
Moderator(s): Ben Grossman, Editor-in-Chief, BROADCASTING & CABLE
Panelist(s): Chris Albrecht, President & CEO, Starz, LLC
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10:15 to 11:00 AM
Glimmer 3 & 4 |
Digital Theater: The Great Unbundling: Surviving and Thriving During the Upcoming IPTV Upheaval
Over the next ten years most television will be unbundled from its cable and satellite pipes. We will all become accustomed to watching our favorite content over IP, with portability and ever-multiplying device choices for our audience. The result? A major restructuring of the entire industry. IP TV will soon be another avenue the user is familiar with, and can tweak to meet their personalized needs (as they have with Facebook, Twitter and their mobile platforms). Amazing new opportunities to discover, curate, distribute and make money on content lie just around the corner. How can you get there first? How will you capture – and keep – the biggest share of this increasingly fragmented audience? Join us for a true “sneak peek” into the future, and explore how shifting alliances and networks will create great turmoil, and great opportunity, for the industry.
Moderator(s): Jim Louderback, CEO, Revision3
Panelist(s): Mike West, Chief Technology Officer, Genos Corporation/GenosTV; Jeremy Toeman, Chief Product Officer, Dijit; Niko Chauls, Director, Original Programming, MSN & Bing Video; Colin Decker, Chief Product Officer, TBA
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10:30 to 11:15 AM
Glimmer 1 & 2 |
Content First: Format Wars
The ever-changing world of creating, selling, making and distributing international formats lives in an increasingly complicated global marketplace. Major players from a variety of international companies will discuss everything you need to know to help position your formats for maximum exposure – and maximum mutual benefit.
Moderator(s): Philip Gurin, President, The Gurin Company
Panelist(s): Vasha Wallace, SVP, Format Acquisitions, FremantleMedia; Jens Richter, Managing Director, SevenOne International GmbH; Karoline Spodsberg, Managing Director, Banijay International; Grant Ross, Global Head of Acquisitions, Endemol Group; Mike Beale, Director of International Formats, ITV Studios
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11:00 to 11:30 AM
Fontaine Ballroom |
Thought Leadership: One-on-One with Adriana Cisneros
Moderator(s): Anna Carugati, Group Editorial Director, World Screen
Panelist(s): Adriana Cisneros, Vice Chairman & Director of Strategy, Cisneros Group of Companies
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11:15 to 11:25 AM
Glimmer 3 & 4 |
Digital Theater: Technology Solution Presentation: YuMe
Speaker(s): Bob Hall, Sr. Director, Business Development, YuMe, Inc.
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11:30 to 12:15 PM
Glimmer 1 & 2 |
Content First: Making a Footprint in a Crowded Space: How Indies Make Their Mark
With reality TV at the top of its game and producers making major strides in the industry every day, both new and established production companies can’t simply be a part of the television landscape – they must take full advantage of each and every path to the audience. The economic recession has affected all small businesses, and entertainment is no exception. Budgets are smaller, and challenges are larger. So how can a production company with multiple successes to date – or one even just starting out – compete with the bigwigs in the space? What has to be done differently nowadays that wasn’t necessary 25, 10 or even five years ago? With sports, lifestyle and competition formats being so popular, and multiplatform media taking hold in a big way, what are some tricks of the trade to stand out and make a dynamic impression? Come hear our panel of innovative leaders discuss these topics and much more.
Moderator(s): Trey Morgan, Radio and Television Personality, Trey Morgan
Panelist(s): Justin Hochberg, Co-Founder, The Hochberg Ebersol Company; Colby Gaines, Founder, Back Roads Entertainment; Jason Hervey, Co-Founder, Bischoff Hervey Entertainment; Chris Sloan, President/Executive Creative Director, 2C Media
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11:30 to 12:00 PM
Glimmer 3 & 4 |
Digital Theater: The Future of YouTube Next Lab: What’s Next for Partners and Creators?
Want to see the future? In 2012 YouTube Next Lab goes global and doubles down on open source learning for all partners that work on the platform. Next Lab uniquely supports content and creative development, programming strategy, product application (such as Live, mobile and long form), branding, collaborations with other YouTube "talent" and audience development techniques. The most polished large media companies through to the newest creators working with a webcam come through the Next Lab. Don’t miss this chance to hear the plan for YouTube Next Lab from Global Director Lance Podell.
Moderator(s): Poppy Harlow, Anchor, CNNMoney, CNN
Panelist(s): Lance Podell, Director, Global Head, YouTube Next Lab, YouTube, Google
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11:45 to 12:30 PM
Fontaine Ballroom |
Thought Leadership: The Alternative Universe: Reinventing Itself
Moderator(s): Mark Itkin, Board Member, Co-Head of Television, WME Entertainment
Panelist(s): John Saade, EVP, Alternative Series and Late Night Programming, ABC Entertainment Group; Paul Telegdy, President, Alternative and Late Night Programming, NBC
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12:15 to 1:00 PM
Glimmer 3 & 4 |
Digital Theater: Developing Shows for an Interactive Generation
Join us for a dynamic discussion of how the process of content development across all video media has to adapt to a changing media landscape. Television (and even some online) shows are still being conceived and developed like it’s 1995, and then adapted to the current landscape once they’re picked up for broadcast (added online elements, marketing, etc.). Viewers expect a different experience now that must be brought into the conception and development stages of content creation. Where are the second screen content pieces? Where is the built-in online integration? Why don’t sitcoms feel like they’re made in 2011 instead of 1995? Who’s doing it right, and what lessons can be gleaned from their successes and failures? What has to change about content development to make truly killer current content?
Moderator(s): Barrett Garese, Director, Content Partnerships, Blip
Panelist(s): Greg Siegel, SVP, Entertainment Development, Break Media; George Ruiz, Head of New Media, International Creative Management; Ben Relles, Head of Content Strategy - YouTube Next Lab, YouTube; George Strompolos, Founder & CEO, Fullscreen, Inc.; Max R. Benator, Head of Development & Production, Collective Digital Studio
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12:30 to 1:15 PM
Glimmer 1 & 2 |
Content First: A Hit is a Hit is a Hit
The most powerful thing in the entertainment business is and always will be a hit. There are a handful of top show runners in Hollywood who regularly know how to make them. In this star-studded session, we bring together TV’s top scripted show runners to hear their insight on what’s hot, what sets a show apart, how to build a powerful track record, lessons learned, and advice for up and comers. Learn the secrets to show runner success in this session.
Moderator(s): Sam Thielman, Television Reporter, VARIETY
Panelist(s): Michael Schur, Co-Creator/Executive Producer, PARKS AND RECREATION, NBC; Jenny Bicks, Showrunner/EP, "The Big C", Showtime Networks Inc.
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1:45 to 2:30 PM
Glimmer 3 & 4 |
Digital Theater: The Future of Online Video Business Models
For the last few years, branded entertainment has been the primary business model for monetizing online video. Is this model sustainable or are there others that will take hold? Media supported, sponsorships, foreign sales, licenses to traditional platforms, mobile and micro-payments are all possibilities for the future. With these models on the horizon, will branded entertainment get a facelift or is it a dead man walking? Come hear from an esteemed group of executives and learn their strategies for what’s next in “B.E.”
Moderator(s): Paul Kontonis, VP/Group Director, Brand Content, Third Act, Digitas
Panelist(s): Bruce Gersh, President & CEO, FishBowl Worldwide Media; David Freeman, Co-Head, Brand Coverage Group, Creative Artists Agency; Christian Busch, SVP, Business Development, Alloy Digital, a division of Alloy Media Marketing; Michael Wayne, Co-Founder & CEO, DECA; Gabriel Lewis, Head of Original Video & AOL Studios for the AOL Huffington Post Media Group, AOL
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2:00 to 2:45 PM
Fontaine Ballroom |
Thought Leadership: In Conversation with Ted Harbert & Jeff Shell
Moderator(s): Rick Feldman, President / CEO, NATPE
Panelist(s): Ted Harbert, Chairman, NBC Broadcasting, NBCUniversal; Jeff Shell, President, NBCUniversal International, NBCUniversal
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2:00 to 2:45 PM
Glimmer 1 & 2 |
Content First: The Economics of Comedy
The economics of the comedy business are changing. Once the domain of license fees from solely domestic buyers without a receptive foreign marketplace, comedy is now a force driving the creation of vertical web portals like funnyordie and collegehumor and over-the-top solutions like hulu and youtube. Will the internet and a changing distribution landscape help or hurt the economics of the comedy business for years to come?
Moderator(s): Brian Weinstein, Head of Corporate Finance, Creative Artists Agency
Panelist(s): Drew Buckley, COO, Electus; Jack Sullivan, CEO, Broadway Video; Evan Shapiro, President, IFC; Dick Glover, President & CEO, Funny Or Die
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2:45 to 3:15 PM
Glimmer 3 & 4 |
Digital Theater: Information Reformation: The New Frontier of Local News
News on the web from local stations has been nothing more that transplanted TV pictures and written copy. It’s time for a news service for the web, by the web, and designed for users who rely on the web. It’s time for immediate local news with real content, not rehashed edits from the same old 6:00 PM broadcasts. Who is driving local online news forward? How are journalists creating a dynamic platform for up-to-the-minute coverage? How can news keep the user engaged across multiple digital technologies? You can scoop the industry; don’t miss this inside look at news for the next generation…now!
Moderator(s): Poppy Harlow, Anchor, CNNMoney, CNN
Panelist(s): Scott Sternberg, President, Scott Sternberg Productions; Scott Weinberger, CEO, Weinberger Media; Robert Long, Partner, Real News Collective, LLC
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3:00 to 3:30 PM
Fontaine Ballroom |
Thought Leadership: One-on-One with Byron Allen
Moderator(s): Alex Ben Block, Senior Editor, The Hollywood Reporter
Panelist(s): Byron Allen, Founder, Chairman & CEO, Entertainment Studios, Inc.
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3:00 to 3:45 PM
Glimmer 1 & 2 |
Content First: Pushing Paper Around The World
The global television market is notoriously fickle, as well as fearful of buying unproven television formats. Buyers often feel the need to wait for a show’s success in one territory before adapting the format to their own. Who are the fearless buyers, and what goes into making the decision to pick up an idea on a piece of paper and commit BIG dollars to see it through? Our panel will dissect the process as well as discuss new business models that are being explored to ensure execution as well as success.
Moderator(s): Ted Allen, Television Host, Author, Notional
Panelist(s): Chris Grant, CEO, Electus; Dave Noll, President, New York, Notional; Chachi Senior, President, Los Angeles, Notional; Grant Ross, Global Head of Acquisitions, Endemol Group; Aki Yorihiro, CEO, Yoshimoto Entertainment USA, Inc.
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3:30 to 4:15 PM
Glimmer 3 & 4 |
Digital Theater: Jump In! Augmented Reality and Storytelling
Augmented reality has established itself in marketing and advertising by bringing billboards and consumer packaging to 3D life. In the world of mobile it’s transforming phones and tablets into participation gateways for new forms of interactive and participatory content. AR is turning cities into narrative storytelling environments, game playing boards and guided tours. And then there are the immersive experiences enabled by Kinect where kids jump into the world on the screen. What promises does AR make for storytellers and producers of traditional media?
Moderator(s): Brian Seth Hurst, CEO, The Opportunity Management Company
Panelist(s): Bruno Uzzan, CEO & Co-Founder, Total Immersion; Brad Foxhoven, Co-Founder & CMO, Ogmento; Lori H. Schwartz, Chief Technology Catalyst, McCann Worldgroup
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3:45 to 4:15 PM
Fontaine Ballroom |
Thought Leadership: Network Nexus: Chicago, the Digi Network Domain
Chicago is the home of four national digi networks: Antenna TV, The Live Well Network, THIS TV and Me-TV. Meet the faces behind these successful ventures. These four competitive and creative people are figuring out ways to carve unique niches for their companies as well as working together to allow each to thrive. New ideas to grow their stations is their goal - and they are succeeding. What is the outlook for their networks, and the digi worled overall? How do they cooperate, or not? And...why Chicago?
Moderator(s): Neal Sabin, President of Content & Networks, Me-TV Network/Weigel Broadcasting
Panelist(s): Sean Compton, President of Programming, Tribune Company; Emily L. Barr, President & General Manager, WLS-TV, ABC 7 Chicago
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4:00 to 4:45 PM
Glimmer 1 & 2 |
Content First: The State of Reality: 2012 & Beyond
NATPE’s annual navel-gaze into the wild west world of unscripted television asks: what’s working? what’s not? Will housewives, pawn people, and anything Kardashian continue to rule? Are “hillbilly” shows about swamp folks, hog catchers, and handfishers the “new thing”? What’s coming up in formatted reality, docu-series and docu- soaps? Our expert panel reveals all.
Moderator(s): Bruce David Klein, President & Executive Producer, Atlas Media Corp.
Panelist(s): Thom Beers, CEO/Executive Producer, Original Productions; Brent Montgomery, Owner, Leftfield Pictures; Jonathan Murray, Chairman, Bunim-Murray Productions; Hayden Meyer, Partner/Department Head, Alternative & International Television, APA; Marc Juris, Executive Vice President & Chief Operating Officer, truTV
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4:30 to 5:15 PM
Fontaine Ballroom |
Thought Leadership: CEO Perspectives: The Big Picture
How do the big decisions in the media world get made? What goes into consideration in the highest-level meetings? This is your chance to find out. Join a select and influential group of executives for a wide-ranging and intimate conversation. Don't miss your chance to hear the CEO perspective.
Moderator(s): Harry A. Jessell, Editor, TVNewsCheck
Panelist(s): Brian Lawlor, SVP, Television, The E.W. Scripps Company; Vincent L. Sadusky, CEO, LIN Media; Deborah McDermott, President, Young Broadcasting, LLC; Paul Karpowicz, President, Meredith, Local Media Group; Perry A. Sook, Chairman/President/CEO, Nexstar Broadcasting Group
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4:30 to 5:00 PM
Glimmer 3 & 4 |
Digital Theater: From Concept to Revenue: Building a Business Through Digital Media
Consumers are right on the leading edge of digital technology, driving innovation and ever-increasing use. How can you best leverage the wave of new user-centric platforms? Hearing from true leaders in the space is a start, and here's your chance: Learn how to develop revenue generating products promoted through content. Not just t-shirts or e-books, but real products, real brands developed through content and monetized through actual sales. Get the inside knowledge needed to create your own production budgets through profitable products promoted by developing and utilizing compelling content. Don't miss this opportunity to ride the wave!
Moderator(s): Ezra Cooperstein, COO, Fullscreen
Panelist(s): David Norton, President, Ladder Up Media; Scott Evans, CEO, BodyBare Fitness, Inc.
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5:15 to 5:45 PM
Fontaine Ballroom |
Thought Leadership: TVNewsCheck and Rentrak Cocktail Reception
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6:00 to 8:00 PM
Poolside |
Parties: NATPE 2012 Opening Night Cocktail Party
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Tuesday, January 24
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PARTNERS & SPONSORS |
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8:00 to 9:00 AM
Tropez South Lawn |
Event: Yoga
Om and Namaste – Start your day off right with Yoga by the beach every morning.
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8:45 to 9:00 AM
Glimmer 3 & 4 |
Digital Theater: Digital Theater Track
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9:00 to 9:45 AM
Poolside |
Coffee With: Fashion Star
NBC kicks off the new year with the new reality competition series "Fashion Star," which will search for the next big brand in fashion. Featuring host and executive producer Elle Macpherson along with celebrity mentors Jessica Simpson, Nicole Richie and John Varvatos, the series will give 14 unknown designers the chance to win a multi-million dollar prize to launch their collections in three of America's largest retailers: Macy's, H&M and Saks Fifth Avenue.
The show is executive-produced by Elle Macpherson, Ben Silverman of Electus, Jane Lipsitz and Dan Cutforth of The Magical Elves, Rick Ringbakk of 5x5 Media, and EJ Johnston and James Deutch of EJD Productions. Kick off your day hearing from these industry leaders about this dynamic new program!
Moderator(s): Lacey Rose, Senior TV Writer, THE HOLLYWOOD REPORTER
Panelist(s): Benjamin Silverman, Founder & Chairman, Electus; James Deutch, Executive Producer, FASHION STAR - EJD Productions, LLC; Rick Ringbakk, Founder, 5x5 Media; Dan Cutforth, Co-Founder/CEO, Magical Elves; Paul Telegdy, President, Alternative and Late Night Programming, NBC
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9:00 to 9:45 AM
Glimmer 3 & 4 |
Digital Theater: Making Money in Mobile Media
Networks, studios and the tech sector are betting billions on video streaming and downloads. But is mobile media really the future of entertainment, or just a profitable sideshow? What do content creators need to know about the size and viewing habits of the mobile audience? What are consumers watching and what are they willing to pay? Come and discover the best strategies for monetizing your own mobile media content!
Moderator(s): Arthur Greenwald, President, Greenwald Media, Inc.
Panelist(s): Randa Minkarah, SVP, Revenue & Business Development, Fisher Communications; Scott L. Brown, SVP, Global Communications, Client Insights & Strategic Relations, Nielsen; Bill Deutch, CEO, Linear Media; Mike Bloxham, Executive Director, Media Behavior Institute
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9:45 to 10:00 AM
Glimmer 1 & 2 |
Advertising Track: Brand & Advertising Track
As the #1 global content marketplace for a digital world, NATPE is taking the lead and connecting top brands, media buyers, production companies, studios and ad solution companies. The NATPE advertising innovations program will showcase branded content, brand extensions and new advertising solution technologies. The program will highlight winning strategies for building new revenue opportunities.
This full-day track is dedicated to bringing the funders, distributors and creators of content together to discuss what’s working, who's doing it and how they’re making money.
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9:45 to 10:00 AM
Fontaine Ballroom |
Fontaine Ballroom: Thought Leadership Track
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10:00 to 10:45 AM
Glimmer 1 & 2 |
Advertising Track: Brand & Advertising Keynote Conversation
Conference panels are rarely as powerful as this one. The world's top content producers and media agency leaders, who deliver global strategies that affect us all, gather here for a unique session you must not miss. Covering topics from the future intersection of advertising and programming, to the increasingly rapid evolvement of the digital audience, this candid executive discussion places you in the corner office. How do they each view their role working with the consumers, the brands and the creatives? What do they see as the real game-changing innovations today, and tomorrow? And how will we, the viewers, be ever more integrated in the nexus of art and commerce? You'll hear the answers straight from those who know them in this dynamic session.
Moderator(s): Michael Kassan, Chairman & CEO, MediaLink
Panelist(s): Alex Carloss, Global Head of Original Programming, YouTube; Erin Matts, Global Director, Digital Connections, Anheuser-Busch InBev; Irwin Gotlieb, Global CEO, GroupM
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10:00 to 10:45 AM
Glimmer 3 & 4 |
Digital Theater: It's an App World Baby!
There are countless sites and services for viewing TV shows, web shows and movies on digital venues, but how can viewers find the shows, the actors, the genres they want? Enter the plethora of programming guides across mobile, online and TV. Making sense of this embarrassment of riches has become a business unto itself. With so many services promising better, richer, smoother viewing experiences, which ones make the cut? Which ones benefits brands? And which ones are studios betting on? More important, how do these apps and services improve the discovery of new shows and drive new viewership?
Moderator(s): Lori H. Schwartz, Chief Technology Catalyst, McCann Worldgroup
Panelist(s): Lisa Farris, CEO/Founder, Get*This; Shawn Cunningham, CMO, Founder, yap.TV; Trevor Doerksen, Founder & CEO, Mobovivo; Kristin Frank, GM Digital Media, MTV and VH1, Viacom Media Networks
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10:00 to 10:30 AM
Fontaine Ballroom |
Thought Leadership: One-on-One with Leslie Morgenstein
Moderator(s): Marc Berman, Editor-in-Chief, TV Media Insights
Panelist(s): Leslie Morgenstein, CEO, Alloy Entertainment
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10:45 to 11:15 AM
Fontaine Ballroom |
Thought Leadership: Over The Top & Upside Down: How OTT is Changing the Game
Moderator(s): Spencer Wang, Head of US Media & Internet Equity Research, Credit Suisse Securities (USA) LLC
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11:00 to 11:45 AM
Glimmer 3 & 4 |
Digital Theater: Data, Data, Data: The New Oil
Data, numbers and insight are the fuel of the media industry. They let marketers and agencies make sense of the morass of media vehicles in which to peddle their messages. In fact, some say data is the new oil: the thing we desperately need to keep the cross-platform media business running and ticking. Whether it’s data on social media buzz, TV ratings, online video performance, ROI, time spent or brand awareness, both Madison Avenue and Hollywood need the insights to understand what’s working, and whether they need to shift schedules, messaging, shows or creative. Plus, as consumers increasingly watch shows across platforms, Hollywood is eager to glean how all those platforms work together and whether social media drives ratings, whether branded video sends customers to the store, and whether mobile really is all that. Join us for a discussion on how networks and programmers are harnessing the power of data and the insights it provides to better program, better market and better connect with viewers.
Moderator(s): Hillary Atkin, Entertainment Journalist/Digital Media Specialist, The Atkin Report
Panelist(s): Tom Ziangas, SVP, Research, AMC Networks; Bill Lederer, CEO, Kantar Video; Mark Ghuneim, CEO, Trendrr.TV; Cathy Hetzel, Corporate President, Rentrak
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11:00 to 11:45 AM
Glimmer 1 & 2 |
Advertising Track: Through the Eyes of the Brands
Even though we can watch TV on demand, online, on our phones, and so on, a common thread from TV’s early days remains: advertising is still the underpinning of the business. Just as brands made it possible for three networks to thrive in the ’50s and ’60s, now brands are making it possible for thousands of networks to have a chance. In our multiplatform video world, what are brands looking for? How are they evaluating risk differently than they were five, ten, 50 years ago? Sure, advertising is still the foundation of TV’s business model, but how are brands today measuring success across all the different screens? How are they viewing opportunities? Incorporating social media into their strategies?
Moderator(s): Robert Friedman, President, Entertainment & Media, @radical.media, A FremantleMedia Company
Panelist(s): Daryl Evans, VP, Consumer Advertising and Marcom, AT&T; Mike Wiese, Director of Branded Entertainment, JWT; Jason Warner, Global Vice President, Budweiser, Anheuser-Busch InBev
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11:30 to 12:00 PM
Fontaine Ballroom |
Thought Leadership: One-On-One with Doug Herzog
Moderator(s): Brian Stelter, Reporter, THE NEW YORK TIMES
Panelist(s): Doug Herzog, President, Viacom Entertainment Group
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12:00 to 12:45 PM
Glimmer 3 & 4 |
Digital Theater: A New Kind of Network
A good idea and a brand partner can only take a show so far. If there’s no place to put a show, it might as well not exist. Enter distributor. The digital distribution platforms like AOL, MSN, Yahoo and Google, to name a few, have become the new form of TV networks offering a digital home from which to broadcast shows, videos and other forms of content. As such, all players have become essential. But in this new ecosystem with brands, producers and distributors, what role does each party play? How does everyone come together? When it comes to important aspects of a show like marketing and promotion, how does this trio of content, advertisers and distributors divvy up responsibilities and how do they share them? What matters most to distributors and how do they measure success? This session will delve into these questions and more, as we dissect how the three- way marriage of advertiser, producer and distributor works in today’s digital world.
Moderator(s): Jordan Levin, CEO, Generate
Panelist(s): Russ Axelrod, Director, Branded Experiences, Microsoft; Toby McKenna, Senior Director, Property Sales Development, Yahoo!; Tom Sly, Head of Original Programming, News & Information, YouTube
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12:00 to 12:45 PM
Glimmer 1 & 2 |
Advertising Track: Content, Context and Culture
In this rapidly evolving world of media and technology, brands are increasingly producing content to give themselves context within popular culture. But producing content is just the beginning of the conversation. Brands and marketers need to build tools and applications around the content that can enable daily interaction between the brand and consumer. It is no longer enough to be wherever the consumer is; now it’s about whenever the consumer wants it, 360 and 365.
Moderator(s): Doug Scott, President, OgilvyEntertainment
Panelist(s): Jeffrey Straughn, CEO & Founder, Brand Synergy Group; Jeff Gipson, Strategist, Global Customer Marketing, Facebook; Andrew Snyder, VP, Content Solution Sales, Yahoo!; Jarrod Moses, President & CEO, United Entertainment Group
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12:15 to 12:45 PM
Fontaine Ballroom |
Thought Leadership: One-on-One with Cesar Conde
Moderator(s): Melissa Grego, Executive Editor, BROADCASTING & CABLE
Panelist(s): Cesar Conde, President, Univision Networks, Univision Communications, Inc.
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1:00 to 1:45 PM
Glimmer 1 & 2 |
Advertising Track: Build Your Brand Before Shooting Your Next Episode - Case Study: The Kardashians
The question you should be asking yourself is not what my TV show is about, but what is the brand and lifestyle I want to create – then letting the brand drive the TV show. In today’s ever-changing media landscape, network license fees and product margins are continually decreasing and the need for strategic partnership to drive direct revenues from royalties and sponsorship fees and indirect revenue from strategic press and marketing is ever-increasing. Companies spend billions of dollars on traditional TV advertising around the :30 spot and as producers we have control over the majority of the time on air around the creation of compelling content through movies, scripted and reality TV. Maximize your show time and your audience engagement by using the show to drive your strategic licensing and sponsorship deals.
Moderator(s): Chad Bennett, VP, Reveille
Panelist(s): Kris Jenner, Manager, Producer, Jenner Communications; Jonathan Murray, Chairman, Bunim-Murray Productions
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1:00 to 1:30 PM
Glimmer 3 & 4 |
Digital Theater: In Conversation With Maker Studios
Moderator(s): Will Richmond, Editor and Publisher, VideoNuze
Panelist(s): David Sievers, Vice President of Operations, Maker Studios; Jeremy Welt, Head of Marketing, Maker Studios
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1:45 to 2:30 PM
Fontaine Ballroom |
Thought Leadership: In Conversation with Zander Lurie, Jimmy Pitaro & Ben Silverman
Moderator(s): Brian Weinstein, Head of Corporate Finance, Creative Artists Agency
Panelist(s): Jimmy Pitaro, Co-President, Disney Interactive, The Walt Disney Company; Benjamin Silverman, Founder & Chairman, Electus; Zander Lurie, SVP, Strategic Development, CBS Corporation
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2:15 to 3:00 PM
Glimmer 3 & 4 |
Digital Theater: The Social Video Revolution
Over the past few years we’ve watched a rich universe of original video content be produced for the web. Simultaneously, there has been an explosion of social media platforms (from Facebook to Twitter, from massively multiplayer online role playing games [MMORPG] to community-based casual games like Zynga). Together, all of these have drastically altered the way we connect. Until recently, these worlds have evolved on distinct paths. This panel will evaluate how these various universes are converging to provide a completely new and immersive content experience for our global audience.
Moderator(s): Nathan Coyle, General Manager, Cambio
Panelist(s): Aaron Williams, CEO, Co-Founder, SocialSamba; Sean Casey, Founder, SocialGuide; Sam Decker, Co-Founder & CEO, Mass Relevance; Kristin Jones, Chief Creative Officer, Vuguru LLC
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2:30 to 3:00 PM
Glimmer 1 & 2 |
Advertising Track: TV Integration, Minus the Show. Audi, FX Networks and “Untitled Jersey City Project"
Auto marketers love to integrate their cars into hot TV shows. But for a progressive brand like Audi, which is always looking for new ways to use entertainment to move the needle on brand desire, typical integration isn’t necessarily the answer, especially if there’s a chance to use a range of media in unique ways, and with the brand wrapped into a compelling content experience. With “Untitled Jersey City Project”, Audi created their own hot show, in collaboration with one of the boldest, most successful cable networks, to help launch the new Audi A6, using unbranded trailers in movie theaters, promos in the Primetime Emmys, two-minute episodes embedded seamlessly into FX Sunday Night Movies, social video syndication and a digital experience that brought viewers into the creative process.
Moderator(s): Adam Pincus, Managing Partner/Director, Content Group, MediaCom
Panelist(s): Pamela Henning, SVP, Integrated Sales & Marketing, Fox Cable Networks; Benny Lawrence, Manager, Media & Brand Innovation, Audi of America
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3:00 to 3:30 PM
Fontaine Ballroom |
Thought Leadership: In Conversation With Kevin Beggs & Peter Liguori
Panelist(s): Kevin Beggs, President, Lionsgate TV Group; Peter Liguori, Former COO, Discovery Communications, Inc.
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3:15 to 4:00 PM
Glimmer 1 & 2 |
Advertising Track: Brand-Funded Content in Three Easy Steps
Today viewers are empowered to watch what they want, when they want it, without advertising. As more televisions are connected directly to the web, the opportunity has never been better for smart content creators to reach an audience that is valuable to a brand. Brands have no loyalty to a network or a studio or even their ad agency. They just want to reach consumers with experiences that help sell their products. This panel will break down some of the do’s, don’ts and inside tips on how on how content creators can get involved in brand-funded content in the right way.
Moderator(s): Steven Amato, Founder, Omelet
Panelist(s): Nick Buzzell, President & Executive Producer, NBTV Studios; Angus MacKenzie, Chief Content Officer, Source Interlink Media; Andy Marks, General Manager, MATTER; Tony Pace, SVP, Global Chief Marketing Officer, Subway Franchise Advertising Fund
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3:15 to 4:00 PM
Glimmer 3 & 4 |
Digital Theater: Scheduling and Programming for the Internet Video Audience
We all must learn more about how the release of content works when there isn’t a time slot attached. How does content find success if every minute there are 45 hours of content uploaded to YouTube? How does your show find an audience among the thousands of competing shows? What should every online marketing strategy include and how do you learn from those already successful shows? Our expert panel will share their insight and experience in the delivery of Internet video – with all the necessary buzz and impact required to reach your target audience – without the benefit of a TV Guide listing or DVR program menu.
Moderator(s): Max R. Benator, Head of Development & Production, Collective Digital Studio
Panelist(s): Curt Marvis, Digital Consultant, ; Rob Barnett, Founder/CEO, My Damn Channel; Jordan Hoffner, CEO & Principal, Triemt, LLC; Graham Bennett, Strategic Partner Manager, YouTube
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3:45 to 4:15 PM
Fontaine Ballroom |
Thought Leadership: One-on-One with Cyma Zarghami
Moderator(s): Amy Chozick, Reporter, THE NEW YORK TIMES
Panelist(s): Cyma Zarghami, President, Nickelodeon Group, Viacom, Inc.
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4:15 to 5:00 PM
Glimmer 1 & 2 |
Advertising Track: Addressing the Next Wave of TV Advertising
For years the television industry has been waiting for the arrival of household addressable advertising – the ability to show unique commercials to an individual household. As we head into 2012, the idea is closer to a reality than ever before, as the business and technological hurdles that have slowed progress are finally being overcome. Mark Piesanen, director of strategic partnerships for Google TV Ads, will lead a thought-provoking panel discussion with key industry leaders representing the media, technology, agency and advertiser perspectives, on how the roll-out of addressable advertising will be able to achieve critical scale in the industry and how it might be able to challenge the status quo of TV advertising.
Moderator(s): Mark Piesanen, Director, Strategic Partner Development, Google TV Ads, Google, Inc.
Panelist(s): Warren Schlichting, SVP, Media Sales & Analytics, DISH Network; Seth Haberman, CEO, VisibleWorld; Michael Bologna, Director of Emerging Communications, GroupM
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4:30 to 5:00 PM
Glimmer 3 & 4 |
Digital Theater: Case Study: YouTube Royalty
Moderator(s): Christopher Albrecht, Creative Director, GigaOM/NewTeeVee
Panelist(s): Rhett McLaughlin, Content Creator, Rhett & Link; Link Neal, Content Creator, Rhett & Link
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4:30 to 5:00 PM
Fontaine Ballroom |
Thought Leadership: In Conversation with Ted Sarandos & Jeff Gaspin
Panelist(s): Ted Sarandos, Chief Content Officer, Netflix; Jeff Gaspin, President, Gaspin Media
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5:15 to 6:00 PM
Glimmer 3 & 4 |
Digital Theater: BigScreen LittleScreen: What's to Come in 2012
New original web series content is coming online at a furious rate. From independent producers to studios and networks, the content spans all genres and audiences. Big Screen Little Screen, the monthly event devoted to celebrating and supporting innovation in the creative side of web video, will be selecting some of the finest examples of premium original content that will help shape the online video industry in 2012.
Co-moderators Matt Semel, co-founder of 10ton, and Paul Kontonis, VP/Group Director Brand Content, The Third Act, Digitas and Chairman of the International Academy of Web Television, will present an insider's look at the people and the content behind some of the most anticipated original video programs created for broadband distribution. Our hosts will be joined by an expert panel that will share their feedback on each project, followed by networking with industry peers, artists, executives, producers, and more.
Moderator(s): Matthew Semel, Director, 10ton Productions, LLC; Paul Kontonis, VP/Group Director, Brand Content, Third Act, Digitas
Panelist(s): David Tochterman, Head of Digital Media, Innovative Artists; Andy Marks, General Manager, MATTER; Kiki Flynn, Creative Producer, XCAL Worldwide - Sport/Lifestyle/Fitness; Marquis Smalls, Screenwriter/Producer, HomeGrown Productions; Annunziata Gianzero, Actor/Writer/Producer, Ivy Media Group, Inc.; Tamara Krinsky, New Media Program Manager, Writers Guild of America, West; Terence Gray, Founder and Executive Director, New York Television Festival; Dan Weinstein, Partner & Talent Manager, Collective Digital Studio (A Division of The Collective); John Hoyos, Writer/Producer, DigiSnacks
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5:15 to 5:45 PM
Fontaine Ballroom |
Thought Leadership: In Conversation With Jon Feltheimer & Emilio Azcarraga
Moderator(s): Lacey Rose, Senior TV Writer, THE HOLLYWOOD REPORTER
Panelist(s): Jon Feltheimer, Co-Chairman & CEO, Lionsgate; Emilio Azcarraga Jean, President & CEO, Televisa Internacional
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5:15 to 6:00 PM
Glimmer 1 & 2 |
Advertising Track: Maximize Your Media Mix
How do advertisers and agencies make decisions about where to focus their advertising spend? While broadcasters may compete for share of TV viewers and online publishers may compete to sell impressions – advertisers view a much larger local and national advertising landscape more cross-platform and complex than ever before. It’s not just newspapers, TV and radio anymore – now there is Groupon, Facebook, Foursquare, not to forget Google (to name a few). A panel of advertisers and agency executives will discuss how they are making sense of both the local and national ad opportunities available, how they view the changing landscape, and what that means for ad spend trends in the years ahead.
Moderator(s): Patrick G. Dineen, SVP, Local TV Product Leadership, Nielsen
Panelist(s): Tom O'Brien, SVP, Client Services, NM Incite; Kathleen Keefe, Vice President, Sales, Hearst Television Inc.; Andy Donchin, Director, National Broadcast & Media Investments, Carat; Gibbs Haljun, Managing Director, Media Investment, MEC
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6:00 to 8:00 PM
Glimmer Ballroom |
Event: 9th Annual Brandon Tartikoff Legacy Awards
Recognizing the enormous impact of the accomplished late network programmer Brandon Tartikoff, the NATPE organization pays tribute through the presentation of its annual Brandon Tartikoff Legacy Award. The award acknowledges television professionals who share Tartikoff’s extraordinary passion, leadership, independence and vision in the creation of television programming.
The 9th Annual Legacy Award recipients – Cecile Frot-Coutaz, Fernando Gaitán, Dennis Swanson and Matthew Weiner – will be celebrated during a special ceremony beginning at 6 p.m. on Tuesday, January 24, here at the Fontainebleau Resort. In addition, each honoree will participate in separate Legacy Talkback sessions on Wednesday, January 25 in the Fontaine Ballroom: Frot-Coutaz (9:30 a.m.), Weiner (10:05 a.m.), Swanson (10:40 a.m.) and Gaitán (11:15 a.m.).
Cecile Frot-Coutaz, CEO, FremantleMedia North America
Frot-Coutaz has nurtured the unprecedented pop cultural phenomenon AMERICAN IDOL, Fox’s record-shattering series that’s entering its second decade and continues to reign as one of the most valuable and recognizable brands on Earth. In addition she oversees the development, production and business operations of more than 400 hours of network, cable and syndicated programming. Her acumen has helped transform the company into one of the world’s largest independent producers.
Fernando Gaitán, Vice President of Production and Content, RCN TV
One of Latin America’s most renowned and prolific producers, Gaitán created UGLY BETTY(YO SOY BETTY LA FEA), the first Latin American production to reach North American audiences in primetime. It has been re-created in 21 countries worldwide, and earned Gaitán a Guinness record for the most successful soap opera in history. During his tenure, RCN has won more than 70 national television awards.
Dennis Swanson, President of Station Operations, FOX Television Stations, Inc.
With more than four decades of broadcast experience, Swanson has played integral, influential roles in station operations and sports programming at FOX, Viacom, NBC and ABC. Leading the way in reshaping broadcasters’ commitment to local news and community involvement, he legendarily gave superstar Oprah Winfrey her big break in Chicago and simultaneously transformed WLS into a powerhouse.
Matthew Weiner, Creator and Executive Producer, MAD MEN
While many show runners remain recognizable only within the industry, Weiner has crossed over to far wider, mainstream recognition (and adulation) thanks to the stunning success of MAD MEN. Only the third series ever, and the first cable series to win four consecutive Emmy awards for Outstanding Drama Series, it begins its fifth season on AMC in March. His previous television credits include THE SOPRANOS and THE NAKED TRUTH.
Tickets for this event are available for $125 at advance registration.
Moderator(s): Billy Bush, Anchor, ACCESS HOLLYWOOD, Co-host, ACCESS HOLLYWOOD LIVE
Panelist(s): Matthew Weiner, Series Creator and Executive Producer, MAD MEN, AMC Networks; Dennis Swanson, President of Station Operations, FOX Television Stations; Cecile Frot-Coutaz, CEO, FremantleMedia North America; Fernando Gaitan, Vice President of Production and Content, RCN TV
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Wednesday, January 25
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TIME / LOCATION |
TITLE / DESCRIPTION / PANELISTS |
PARTNERS & SPONSORS |
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8:00 to 9:00 AM
Tropez South Lawn |
Event: Yoga
Om and Namaste – Start your day off right with Yoga by the beach every morning.
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9:00 to 9:45 AM
Poolside |
Coffee With: Univision – Inside Television’s Hottest Genre: Novelas
Univision Networks for decades has been the leading source in the U.S. for novelas - a genre that's one of the most popular among young television viewers, and is spurring the upcoming launch of Univision TLNovelas, a new network solely dedicated to these highly-addictive, hot, Spanish-language telenovelas. This conversation brings together one of the genre's leading actresses and star of the upcoming novela "El Talisman;" one of the industry's top producers and writers of novelas; and a woman who has been a passionate fan her entire life - as a child growing up in New York, as manager of one of Puerto Rico's top TV stations, and now as the person responsible for leading the soon-to-launch network. They will discuss the genre's appeal, including why primetime novelas are some of the most live-viewed television series on the air, and the genre's growth potential moving forward.
Moderator(s): Rafael Blanco, Executive Editor, TV LATINA & Executive Editor, Spanish-Language Publications, World Screen
Panelist(s): Jessica Rodriguez, SVP, Univision Communications, Inc.; Carlos Sotomayor, Executive Producer, Univision Studios; Blanca Soto, Actress, Univision
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9:15 to 9:30 AM
Fontaine Ballroom |
Fontaine Ballroom: Thought Leadership Track
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9:30 to 10:00 AM
Fontaine Ballroom |
Legacy Talkback: Cecile Frot-Coutaz
Moderator(s): Melissa Grego, Executive Editor, BROADCASTING & CABLE
Panelist(s): Cecile Frot-Coutaz, CEO, FremantleMedia North America
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9:30 to 9:45 AM
Glimmer 1 & 2 |
Content First: Content First Track
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9:30 to 9:45 AM
Glimmer 3 & 4 |
Digital Theater: Digital Theater Track
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9:45 to 10:30 AM
Glimmer 1 & 2 |
Content First: Canada: Half a Billion $$$ for the Taking?
Learn how select producers use Canada to reach U.S. networks. Canada’s top broadcasters and producers discuss creative and financing models for Canadian shows designed in part for the U.S. market (ROOKIE BLUE, THE LISTENER, FLASHPOINT, CAMELOT, THE FIRM, TRANSPORTER, and more).
Moderator(s): Jay Switzer, Chair, Hollywood Suite Inc.
Panelist(s): John Morayniss, CEO, Entertainment One Television; Phil King, President, CTV Programming & Sports, Bell Media; Barbara Williams, SVP, Content, Shaw Media
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9:45 to 10:30 AM
Glimmer 3 & 4 |
Digital Theater: The Nexus of Technology and Entertainment
Never before has technology played such a key role in the entertainment business, from disruptive distribution models, marketing content via social media channels, and viewing habits changing into two-screen experiences. There is now a sea of start-ups, Fortune 500 companies and entrepreneurs pitching new (and old) ideas. In the middle of these conversations lie two journalists exploring what the radical changes mean and a Hollywood agent on the ground, bridging the gap between technology and entertainment. The panelists will try to make sense of it all, see which technologies and start-ups are here to stay, and how to avoid the pitfalls while taking advantage of all the new opportunities.
Moderator(s): Eric Kuhn, Social Media Agent, United Talent Agency
Panelist(s): Julia Allison, TV Journalist, NBC NY Nonstop; Shira Lazar, Co-Founder, WhatsTrending.com
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10:05 to 10:35 AM
Fontaine Ballroom |
Legacy Talkback: Matthew Weiner
Moderator(s): Paige Albiniak, Contributing Editor, BROADCASTING & CABLE
Panelist(s): Matthew Weiner, Series Creator and Executive Producer, MAD MEN, AMC Networks
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10:40 to 11:10 AM
Fontaine Ballroom |
Legacy Talkback: Dennis Swanson
Moderator(s): Paige Albiniak, Contributing Editor, BROADCASTING & CABLE
Panelist(s): Dennis Swanson, President of Station Operations, FOX Television Stations
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10:45 to 11:30 AM
Glimmer 3 & 4 |
Digital Theater: Creating in The Cloud
Everyone is talking about The Cloud. From information storage to the way we shop, the way we learn, the way we are marketed to, and just about every aspect of our lives, our world is changing. What happens when artists start using this space to create? Specifically, what happens when artists are able to remove limitations of budget, distance, access to equipment and studios, all the issues that make high quality audio and video recording inaccessible to so many people? What if anyone with a computer and a microphone could record in the best studios around the world? This panel addresses those questions from both an artistic and techological point of view, and will detail the interactive possibilities in the online community Google+ Hangouts. Come and get a glimpse into tomorrow, and the future of creating in The Cloud.
Moderator(s): Michael "Prolifik" Garofalo, TV Host/Radio Jock, Clear Channel/Tribune Broadcasting
Panelist(s): Terra Naomi, Recording Artist, Terratorial, Inc.; Chee Chew, Engineering Director, Google
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10:45 to 11:30 AM
Glimmer 1 & 2 |
Content First: International Business: The View from 40,000 Feet
Join a group that literally has a global overview. Our far-reaching conversation will focus on international programming as we find it at the beginning of 2012. Experts in television without borders, these respected executives will touch on topics such as international channels and formats, global production solutions and cross-cultural brand exploitation strategies. And how do multiple-platform technology and social networking opportunities attached to all of this play a role? Take advantage of this rare opportunity to catch these frequent flyers in one place.
Moderator(s): Raul Mateu, President, Fluent Media Group
Panelist(s): Paul Buccieri, MD, ITV Studios International, President & CEO, ITV Studios America, ITV Studios; Avi Armoza, CEO, Armoza Formats; Hernan Lopez, President & CEO, Fox International Channels; Simon Sutton, President, HBO International & Content Distribution, HBO Inc.
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11:15 to 11:45 AM
Fontaine Ballroom |
Legacy Talkback: Fernando Gaitan
Moderator(s): Pamela Silva-Conde, Co-Anchor, PRIMER IMPACTO, Univision
Panelist(s): Fernando Gaitan, Vice President of Production and Content, RCN TV
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11:45 to 12:30 PM
Glimmer 1 & 2 |
Content First: Export USA: The Changing Face of U.S. Programming in the World Market
What works overseas and how do you sell it? Is the growth of U.S.-originated channels helping or hurting other U.S. exports? Learn what genres and formats are working well internationally and how best to pitch them. Join top programming and production executives as they break down the changing face of U.S. programming in the world market.
Moderator(s): Gary Lico, President & CEO, CABLEready
Panelist(s): Eric Schotz, President/CEO, LMNO Productions; Tom Moody, SVP, Programming, Planning and Acquisitions, A&E, BIO; Gregory Moyer, Consultant, Scripps Networks, International; Clara Scherman, SVP/Director of Acquisitions, TV4 Group
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12:00 to 12:30 PM
Glimmer 3 & 4 |
Digital Theater: Digital Luminary Awards
We believe that great content ignites the desire for new devices. The NATPE Digital Luminary Awards acknowledge the innovative people and companies who are catalysts in the content revolution.
Our Award Recipients for 2012:
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Brand Leadership in Online Video -
NASA: Juno
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Branded Entertainment Series -
Leap Year
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Leadership in the Digital Space -
Yahoo!
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Online Video Personality -
Charlie Todd
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Original Web Content in a Comedy Series -
Wainy Days
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Original Web Content in a Drama Series -
Aim High
Moderator(s): Alex Albrecht, Creator/Actor/Director, Fat Dolphin, Inc.
Panelist(s): Heath Corson, Writer/Producer/Criminal Mastermind, Criminal Mastermind Entertainment; Wilson Cleveland, Founder, Executive Producer, CJP Digital Media; Hunter Hoffmann, Head of US Communications, Hiscox; Dr. Scott Bolton, Director, Southwest Research Institute; Charlie Todd, Founder, Improv Everywhere; Rob Barnett, Founder/CEO, My Damn Channel; Jason Dimberg, Senior Director & Head of Yahoo! Screen, Yahoo!; Robert Friedman, President, Entertainment & Media, @radical.media, A FremantleMedia Company
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12:00 to 12:30 PM
Fontaine Ballroom |
Thought Leadership: One-on-One with Emilio Romano
Moderator(s): Anna Carugati, Group Editorial Director, World Screen
Panelist(s): Emilio Romano, President, Telemundo Media
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12:45 to 1:15 PM
Glimmer 1 & 2 |
Content First: Funding Through Advertising, and Finding Out How It’s Done
MEC – part of WPP, the world’s largest group of ad agencies that buys around a third of all advertising globally – will talk through some recent branded content case studies from the U.S. and Europe. Projects with National Geographic TV, BBC World News, Channel 4 and the web, from the likes of Ikea, Xerox and Star Alliance will be unwrapped. There will be key learnings on how to negotiate the deal with channels and advertisers and how all parties can gain from the creation of new content.
Moderator(s): Chantal Rickards, Head of Programming/Branded Content, EMEA, MEC; Chet Fenster, Managing Partner, MEC Entertainment
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1:00 to 1:45 PM
Glimmer 3 & 4 |
Digital Theater: Anatomy of a Hit Web Series: Building Online Brands on a Global Scale
With the most popular original web series now attracting hundreds of millions of viewers and generating even bigger audiences than network television shows, it’s imperative for content creators and distributors to understand how to scale an online brand – both on the web and beyond. With case studies from some of the most successful original web series, this panel will offer a nuts-and-bolts discussion of how to expand an online brand and develop it across all possible business categories, addressing questions such as how to rapidly build an online audience; how to use social media to extend the reach of the content you’re creating; and how other platforms, including television, music and merchandise, can expand the audience of people who will eventually pay to watch your work.
Moderator(s): Dan Weinstein, Partner & Talent Manager, Collective Digital Studio (A Division of The Collective)
Panelist(s): Freddie Wong, Content Creator, FreddieW / Facerocker, LLC; Joe Penna, Videomakerpersonguy, MysteryGuitarMan, Inc.; Dane Boedigheimer, Creator, ANNOYING ORANGE; Brandon Laatsch, Content Creator, FreddieW / Facerocker, LLC
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1:30 to 2:15 PM
Fontaine Ballroom |
Thought Leadership: TV Set in Florida
From Jackie Gleason to “Miami Vice” to telenovelas, Florida has had a long tradition in television. The state’s recent Entertainment Industry Incentives boosted that even further and put series television front and center, attracting “Burn Notice,” “The Glades, “ Magic City” among others. Local infrastructure has responded as well, with studio conversions changing the landscape. Hear from a panel of representatives and producers discuss producing television in Florida and what the current legislative session may allow.
Moderator(s): Bruce Orosz, President/CEO, ACT Productions
Panelist(s): Graham Winick, Film & Event Production Manager, The City of Miami Beach; Raul Mateu, President, Fluent Media Group; Terry Miller, Producer, BURN NOTICE, USA Network; Sam Hill, Producer, CSI: Miami; Susan Simms, Los Angeles Liaison, Florida Governor's Office of Film & Entertainment; James Stamatis, VP Operations, Telemundo Studios
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1:45 to 2:30 PM
Glimmer 1 & 2 |
Content First: Playing Outside of the Hollywood Sandbox
Panel discussion on building a bridge between the ever-expanding landscape between Hollywood and the universe. Opportunities continue to grow around the world, and those with great potential and bandwidth should capitalize on partnering on formats and original content in hopes of controlling and owning it.
Moderator(s): Eric Rovner, International TV Packaging Agent, William Morris Endeavor
Panelist(s): Vanessa Pombo, VP, Univision Studios, Univision; Luis Fernandez, President, Entertainment & Univision Studios, Univision Networks; Dave Broome, President, 25/7 Productions; Emilio Estefan, Music & Television Producer/CEO, Estefan Enterprises, Inc.; Daniel Gutman, CEO, Powwow Media Partners
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2:15 to 3:00 PM
Glimmer 3 & 4 |
Digital Theater: The Hosts with the Most
In the online world, being a host requires more than just a pretty face and the ability to read a teleprompter. Join us as we find out from the top online personalities, with the largest followings, just what it takes to be the host with the most – from producing compelling content that resonates immediately with viewers and brands, to using social media to keep audiences engaged once the camera is off. Don't miss this rare opportunity to gain insight, off-the-cuff and unedited, from these highly successful web hosts!
Moderator(s): Drew Baldwin, Founder, Tubefilter
Panelist(s): Taryn Southern, Writer/Actor/Comedian/Songwriter/Singer, International Creative Management; Nice Peter, YouTube Content Creator, Maker Studios; DeStorm Power, Video Content Creator, Big Frame; Justine Ezarik, Content Creator, iJustine; Alex Albrecht, Creator/Actor/Director, Fat Dolphin, Inc.
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5:30 to 7:30 PM
At the Eden Roc |
Event: Greater Miami Chamber of Commerce Cocktail Party
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Sponsored by:
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