NATPE 2008 Conference Agenda

Event: NATPE Mobile ++
NATPE Mobile++ is a specially focused and separate conference dedicated to connecting all sides of today’s rapidly evolving mobile content marketplace. In the span of only one day, delegates will come away with an in depth knowledge of all the major players in the mobile video market, as well as, the most current industry trends. Attendance at NATPE Mobile++ will enable delegates to create and execute profitable mobile strategies for their organizations to reach the over 11.8 million US mobile video subscribers.

Key participants include Google, Yahoo, MediaFLO, iconmobile, Procter & Gamble, Sprint, SK Telecom, MTV, FreemantleMedia, IDEO, Nielsen Mobile, CNET, M:Metrics, Media, My Thumb, mPulse Media, mBlox, TTP, nellymoser and iclipx.

Please be aware that NATPE Mobile++ tickets purchased on the day of the event will not include lunch. To save $50 on the ticket price and to ensure you have lunch provided please book your NATPE Mobile++ ticket before January 25th, 2008.

For more information on NATPE Mobile++, please visit http://www.natpemobile.com
 

Event: 5th Annual Brandon Tartikoff Legacy Awards
Named in honor of one of the medium's greatest programmers whose imprint on the television industry will be viewed forever, the Brandon Tartikoff Legacy Awards recognize a select group of television professionals who exhibit extraordinary passion, leadership, independence and vision in the process of creating television programming.

Tickets for this event available for $100.

To receive a mobile alert for this event, text EV02 to 36617.

AwardRecipient(s):  Bob Wright, Executive Director, Vice Chairman of the Board and Executive Officer, General Electric Company;  Nancy Tellem, President, CBS Paramount Network Television Entertainment Group;  Peter Roth, President, Warner Bros. Television;  Mark Itkin, Executive Vice President, Worldwide Co-Head of Television, William Morris Agency  

One for All: Mobile Alerts: Receive Alerts for the Sessions You Want to Attend!
Sign up for mobile alerts to get reminders sent directly to your mobile phone 30 minutes prior to the start of the session or event you wish to attend. Also receive updates on any changes to NATPE events and sessions (i.e. change of venue or time). You can sign up to receive mobile alerts for a particular series of sessions or individual session by texting the alphanumeric code that follows the session description to the shortcode 36617.

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Think Tank: Opening Address
To receive mobile alerts for this session, text TT01 to 36617.

Speaker(s):  Rick Feldman, President / CEO, NATPE;  Emerson Coleman, Vice President, Programming, Hearst-Argyle Television;  Roma Khanna, President, Global Networks & Digital Initiatives, NBC Universal  

Think Tank: Keynote + Q & A: Jeff Zucker
With annual revenues of more than $16 billion, NBC Universal is one of the world's leading media and entertainment content companies, with unparalleled expertise in the development, production and marketing of entertainment, news and information to a global audience across a variety of distribution platforms. This year's keynote speaker is the man at the helm of this industry giant. During Zucker's tenure as head of NBC Entertainment, NBC's primetime, late-night, and daytime lineups all finished first in the key adults 18-49 demographic category for three consecutive seasons
A feat unmatched by any other network. Five Emmy awards later with a host of credits and accomplishments, he will be on hand to share his perspective on the state of the industry.

To receive a mobile alert for this session, text TT02 to 36617.

Moderator(s):  Elizabeth Guider, Editor-in-Chief, The Hollywood Reporter
Speaker(s):  Jeff Zucker, President and Chief Executive Officer, NBC Universal  

One for All: Wireless Access
Wireless access will be available throughout the conference and exhibition areas. Wireless access provided by Vuze.
 

Insight Arena: Bob Pittman Buys TV Stations: Why?
Pittman and the Pilot Group have a reputation for being among the most canny new media investors out there specializing in control positions on emerging new media and Internet companies. Find out the secrets to his cutting-edge game of industry monopoly.

To receive a mobile alert for this session, text IA01 to 36617.

Speaker(s):  Bob Pittman, Founding Member, Pilot Group LLC  

Event: NATPE Exhibit Floor
The NATPE Exhibit Floor is open Tuesday from 10:00am to 6:00pm; Wednesday from 9:00am to 6:00pm and Thursday from 9:00am to 2:00pm.
 

Presentation Theater: Reshaping the Advertising Measurement Ecosystem
Digital video recorders, bluetooth-enabled devices, mobile phones, and video gaming sets, to name but a few, have created new platforms for advertisers to promote their brands and engage consumers. Has measurement kept pace with this wave? The short answer is "no."

The continued growth of both established and emerging technologies, when combined with shifting consumer media consumption trends, has triggered the next cycle of advertising campaign design and development. Getting measurement 'right' must occur if the growth trend is to be sustained.

This session will examine these trends and how the advertising industry can reshape the 'measurement ecosystem'.

To receive mobile alerts for this session, text PT01 to 36617.

Moderator(s):  David Kohl, Director, Entertainment, Media and Communications Advisory Practice, PricewaterhouseCoopers
Panelist(s):  Terry Cohen, Senior Vice President, Digital Media Analytics, Digitas, Inc.;  Pete Distler, General Manager, Sprint Mobile Media Network;  John Nogawski, President and COO, CBS Television Distribution;  Madeline Herdrich, Vice President of Mobile, North America, Paramount Pictures Digital Entertainment Group  

Digital Briefings: A Special Daylong Track
On the front lines leading their companies into the digital and broadband age, decision-makers from technology and new media companies will be on hand to provide cutting edge research, share formal overviews and conduct Q&A sessions. Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, will facilitate this track of briefings.

To receive mobile alerts for all Digital Briefings Sessions text DBNATPE to 36617. Mobile Alerts powered by HipCricket.

Host(s): Will Richmond, President and Founder, Broadband Directions LLC  

Digital Briefings: The Market for New Video Services: Where do Consumers Stand?
DVRs, VOD, online video, iPods, cell phones and HDTV are among the many new technologies that are changing the landscape of how, when and where consumers can watch video. This session will include research findings from recent LRG studies, coupled with data from other sources, to help wade through the hype to assess where the markets for new video services stand today, and where they may be going in the near future.

To recieve a mobile alert for this session text DB01 to 36617.

Presenter(s):  Bruce Leichtman, President and Principal Analyst, Leichtman Research Group, Inc.  

Digital Briefings: Joost: Building a Media Business
Joost combines the best of TV with the best of the Internet by offering people a high-quality audiovisual experience enhanced with the choice, control and flexibility of Web 2.0. Just over a year ago, Joost introduced the first version of its beta software in a limited beta test. Since then, the service has opened publicly, and now has more than 250 channels and 15,000 programs. How has Joost grown in its first year? What has the world’s first online TV service learned? In this session, Yvette Alberdingk Thijm will discuss Joost’s content acquisition strategy and how content owners and producers can use platforms like Joost to monetize their programming.

To receive a mobile alert for this session text DB02 to 36617.

Presenter(s):  Yvette Alberdingk Thijm, Executive Vice President, Content Acquisition & Strategy, Joost  

Event: Luncheon at NATPE: Back to Basics - It's Still the Television Business
Multiplatform content might be the future but there's still plenty of life and opportunity in the television business. Expert programmers and station executives explain the New World of Old Media.

Broadcasting & Cable hosts a provocative luncheon panel of top level television industry professionals. Luncheon is from 11:30am - 12:30pm and the panel discussion will run from 12:30 - 1:45pm.

Price for luncheon is $45. Tickets will be available in advance and at the door. To download and print order form,
click here. You can also purchase a seat by contacting Sandy Friedman at safriedman@reedbusiness.com.

To receive a mobile alert for this luncheon, text EV03 to 36617.

Moderator(s):  P.J. Bednarski, Executive Editor, Broadcasting & Cable
Panelist(s):  Tom Kane, President/CEO, CBS Television Stations, CBS Television Network;  Ken Werner, President, Warner Bros. Domestic Television Distribution;  Terry Wood, President, Creative Affairs and Development, CBS Television Distribution;  Charles Hirchhorn, Chief Creative Officer, Retirement Living TV;  Mort Marcus, Co-President, Debmar-Mercury LLC  

Insight Arena: The Digital Living Room
The lines have been drawn in the battle for the digital living room, but strategies and execution are obscure. Players are lining up with their first generation in-home hubs to coordinate a myriad of devices, formats, content and services. It's a free-for-all involving the biggest names in cable, satellite, telecom, game consoles, and content management devices. It all comes down to what consumers want. This panel examines the high stakes, players, issues and consumer demand.

To receive a mobile alert for this session, text IA02 to 36617.

Moderator(s):  Diane Mermigas, Editor-at-Large, MediaPost
Panelist(s):  Evan Young, Director, Broadband Services, TiVo, Inc.;  Allan McLennan, President, PADEM Group;  Salil Dalvi, General Manager, Wireless, NBC Universal;  Blair Westlake, Corporate Vice President, Media & Entertainment Group, Microsoft Corporation  

Presentation Theater: The Path to International Expansion, Not the Straight and Narrow but Achievable
Given the extraordinary growth in the international market place, geographic diversification is a clear imperative. However, experience is showing that this is easier said than done. Regulatory issues, pricing and competition make it difficult to move forward. What are the strategies to move forward given these challenges? Additionally, we will take a look at what Western companies have to offer in this space and how they are addressing international growth.

To recieve a mobile alert for this session, text PT02 to 36617.

Moderator(s):  Marcel Fenez, Global Managing Partner, Entertainment & Media Practice, PricewaterhouseCoopers
Panelist(s):  Tim Mutimer, Director of Sales, Granada International;  Terry Mak, Executive Vice President, Distribution and TV Networks, Celestial Pictures Ltd.;  Roma Khanna, President, Global Networks & Digital Initiatives, NBC Universal;  Anthony Tse, President, China Entertainment Television (CETV)  

Digital Briefings: The Wealth On Your Shelf
The Wealth On Your Shelf is a three part presentation. The first segment addresses both how sites such as YouTube and MySpace have influenced Viral Marketing thus influencing Branded Content, and cross purposing existing content with new types of programming and their venues. The second and third segments of The Wealth on Your Shelf discuss how library footage and music can be turned into revenue for filmmakers, distributors and networks and how its reuse is finding a new market in both the programming and advertising worlds, on air and on line.

To receive a mobile alert for this sesssion, text DB03 to 36617.

Presenter(s):  Trisha Lasar, Vice President, Music, The Film and Music Company
Speaker(s):  Sandra Caryl, Executive Producer/Creative Director, SpotStock  

Digital Briefings: Context is King!
Having streamed over 200 million views of their first original production, Cube Fabulous, to a unique audience of over 30 million viewers, Broadband Enterprises will discuss the future of interactive marketing and contextual distribution. Presenters will focus on the way brands are using new technology not only to change the viewer’s experience, but how with CDE, their Contextual Distribution Engine, it’s possible to marry pre-roll, long and short form branded material to specific, premium content, and then to place that experience in a finely tuned and targeted manner on the most relevant areas of only the most relevant sites. Broadband Enterprises continues to be the leading ad streaming network while building a game-changing, automated and transparent video distribution platform.

To receive a mobile alert for this sesssion, text DB04 to 36617.

Presenter(s):  Matt Wasserlauf, CEO, Broadband Enterprises;  Jeff Hufford, Senior Vice President, Distribution, Broadband Enterprises;  Bryon Evje, Chief Operating Officer, Broadband Enterprises  

Insight Arena: In Conversation: Joe Uva
Listen in as Univision's Joe Uva and Telemundo's Donald Browne discuss their strategies for maintaining and growing their lead in the Hispanic market share.

To recieve a mobile alert for this session, text IA03 to 36617.

Moderator(s):  Anna Carugati, Executive Vice President & Group Editorial Director, WSN Inc.
Speaker(s):  Joe Uva, Chief Executive Officer, Univision Communications, Inc.  

Presentation Theater: Lights, Camera, Lawsuit - Season 6
Come learn how to keep your content out of the courts and on the air. Lawsuits for libel, slander, invasion of privacy, commercial misappropriation, copyright infringement and misappropriation of ideas abound. A panel of media law experts share their tips and advice on how to avoid and limit media liability claims against producers, distributors and content buyers. Other topics open for discussion in this workshop include fair use, clearance issues for music, talent, trademarks as well as protecting your intellectual and literary properties, copyright registration, and distribution agreements.

To receive a mobile alert for this session, text PT03 to 36617.

Moderator(s):  Russell Hickey, Claims Counsel, Media/Professional Insurance
Panelist(s):  Bradley Ellis, Partner, Sidley Austin LLP;  Blaine Kimrey, Partner, Sonnenschein Nath & Rosenthal LLP  

Digital Briefings: User Submitted Content 2.0: Original Programming’s NEW Best Friend
Join Charles Vaughn as he engages you in a dialog about the maturation of online video content. We’ll explore exactly what user-generated content is and can be. Come chat with Charles as he discusses how Livid.tv professionally produces original video content that incorporates user-generated content and creates a unique web viewing experience for the users AND marketers. We’ll discuss a personality-based business offering and how that lends itself to a deeper understanding with the viewers. The :30 minutes will prove to be a unique perspective on the emerging web media/publishing industry.

To receive a mobile alert for this session, text DB05 to 36617.

Presenter(s):  Charles Vaughn, President and Co-Founder, Livid Media, LLC  

Insight Arena: In Conversation: Donald Browne
Listen in as Univision's Joe Uva and Telemundo's Donald Browne discuss their strategies for maintaining and growing their lead in the Hispanic market share.

To receive a mobile alert for this session, text IA04 to 36617.

Moderator(s):  Anna Carugati, Executive Vice President & Group Editorial Director, WSN Inc.
Speaker(s):  Donald V. Browne, President, Telemundo Communications Group, Inc.  

Think Tank: Here Today, There Tomorrow
Top executives from major networks are wearing new hats at the helms of the next generation of major players. CAA heavyweight Michael Camacho interviews a panel of transplants who made the transition from top broadcast posts to cable and new media. Looking for some forecasting, from clear skies to storms, these executives can shed some light on what's to come.

To receive a mobile alert for this session, text TT03 to 36617.

Moderator(s):  Michael Camacho, Packaging Agent and Head of Alternative Television, CAA (Creative Artists Agency)
Panelist(s):  Jeff Gaspin, President and Chief Operating Officer, Universal Television Group;  Garth Ancier, President, BBC Worldwide America;  Andrea Wong, President and CEO, Lifetime Networks;  Herb Scannell, CEO and Co-Founder, Next New Networks  

Digital Briefings: How to Make IPTV Work
Most assumptions about IPTV are wrong. BianRosa will share learnings from Vuze's first year of successful experimentation on the IPTV front lines, including how to engage an audience of millions, how to excite advertisers, and how to make the business model work.

To receive a mobile alert for this session, text DB06 to 36617.

Presenter(s):  Gilles BianRosa, Chief Executive Officer, Vuze, Inc.  

Presentation Theater: Digital Power Brokers: Defining Digital Space
While the role that agencies and managers play is well defined in traditional media, their role in the digital arena has not yet been defined. The approach to how those leading the charge and their talent play in this space is multi-faceted. Some view digital as a place to find new work for existing clients or discover new talent while others see it as the only place where they can own content and build a new production paradigm while still others look to Internet content as an opportunity to play venture capitalist. Former Yahoo! and CBS executive David Katz interviews the power brokers in charge of digital/short form content at the top agencies.

To receive a mobile alert for this session, text PT04 to 36617.

Moderator(s):  David Katz, Former Head, Yahoo! Sports, Studios and Entertainment
Panelist(s):  Brandon Stein, Agent, The Agency Group;  Lewis C. Henderson, Senior Vice President, William Morris Agency, Head of William Morris Digital;  S. Michael Kernan, Agent, Co-Head of New Media Department and Business Affairs, ICM (International Creative Management);  Jonathan Moonves, Senior Partner, Del, Shaw, Moonves, Tanaka, Finkelstein & Lezcano,  

Digital Briefings: Interactive Audience Loyalty Programs That Increase Revenue, Web Traffic, and Ratings
Interactive loyalty programs have been used by radio for years to increase non-spot revenue, web traffic and ratings. Now these high impact programs are being introduced to television. Enticent, provider of interactive loyalty programs to over 300 media companies will showcase the benefits, explore case studies, and give a brief demonstration of a live loyalty program.

To receive a mobile alert for this session, text DB07 to 36617.

Presenter(s):  Chris Bell, President/CEO, Enticent  

Insight Arena: Mobile Content: What's Hot? What's New? What's Next?
You’ve heard for years about the emerging mobile space. Well, guess what? It’s not emerging anymore. These days mobile comprises an entire entertainment universe of technologies, content, advertising dollars and revenue models. However, it’s important to recognize that successful television and broadband content do not always translate into the content mobile subscribers are searching for. So, what ARE the different types of content taking the mobile universe by storm? What’s hot? What’s new? More importantly, what’s next? This carefully selected panel of influential executives will debate and dissect the mobile content business, present, future, and beyond.

To receive a mobile alert for this session, text IA06 to 36617.

Moderator(s):  Greg Clayman, Executive Vice President, Digital Distribution & Business Development, MTV Networks
Panelist(s):  Louis Gump, Vice President, Mobile, The Weather Channel Interactive (TWCi);  Eric Bader, Co-Founder and Managing Director, Brand In Hand;  Mitch Feinman, Senior Vice President, Fox Mobile Entertainment/Jamster;  Salil Dalvi, General Manager, Wireless, NBC Universal  

Think Tank: Station Breaks: The New Distribution Model for Local Television
The traditional model for local television is clearly changing. Broadband now provides a fully interactive distribution platform that is not constrained to the traditional linear broadcast business model, such as FCC restrictions limiting distribution within a particular DMA. But how will the Internet change the traditional business model for broadcasters from programming decisions, technologies, audience measurement and advertising deliverables? Should fences be put in place to protect local television affiliates? How will content producers adjust to this ever changing business? Is the television business now facing the same disintermediation as other industries, such as the music industry and travel agencies? Are search engines, such as Google and Yahoo, the new players in the digital, " broadcast" world? Could the television station business be obsolete in 10 years? Are there new companies that will enter the space to be local content distributors, such as Daily Candy or CitySearch? Is this really the affect of the long tail? How will television advertisers embrace this sea of change in the coming years and what are they doing now to prepare?


To receive mobile alerts for this session, text TT04 to 36617.

Moderator(s):  Ben Grossman, Editor, Broadcasting & Cable
Panelist(s):  Jonathan Leess, President & General Manager, Digital Media Group, CBS Television Stations;  Bill Hague, Senior Vice President, Frank N. Magid Associates;  Marla Drutz, Director of Programming and Special Projects, E.W. Scripps Company;  Mark Dvornik, Executive Vice President, Retro Television Network (RTN)  

Digital Briefings: Tools for Enhancing Value in the New TV Marketplace
With shrinking budgets, fragmenting audiences and a variety of new viewing platforms, content owners now more than ever have the need to enhance the value and efficiency of their television programming. Video tracking and monitoring services are valuable to content owners, as they provide critical data on how and when video is being used, enabling organizations to verify if and when programming airs. All major broadcast networks including ABC, CBS, NBC and FOX are using this technology to electronically monitor as much content as possible, measuring market-by-market details down to the minute, ensuring affiliate stations are fulfilling obligations to run promotions and determine which promos are working. All of which has a significant impact on the bottom-line. Laurence Moskowitz, Chairman of Teletrax, will discuss how investing in new technologies such as a media measurement service can help programming executives successfully manage their video assets and measure ROI, and can provide real-world examples of where this technology is currently being used effectively.

To receive a mobile alert for this session, text DB08 to 36617.

Speaker(s):  Laurence Moskowitz, Chairman, Teletrax  

Presentation Theater: Adventures in Storytelling: Alternate Reality Games
Audiences are now living across platforms where their viewing experience is enriched with additional characters that advance storylines and unravel plots beyond weekly broadcasted episodes. Alternate reality games allow the audience to interact with characters and each other in worlds were fiction fuses with reality. Now, both story and audience evolve together. Fast becoming a genre unto itself, cross media production demands new shot callers. What are the roles of executive producers of cross-media? How does technology, distribution, content and social behavior dictate development? With audiences living across multiple platforms in story specific communities, what is the future for traditional television show formats? Brian Seth Hurst, newly appointed second vice chair for the Academy of Television Arts & Sciences and one of The Hollywood Reporter's Digital 50 for 2007, will be our expert resident for this panel discussion.

To receive a mobile alert for this session, text PT05 to 36617.

Moderator(s):  Brian Seth Hurst, CEO, The Opportunity Management Company, Second Vice Chair, Academy of Television Arts & Sciences
Panelist(s):  Stephen Andrade, Senior Vice President of Digital Development and General Manager, NBC.com;  Patrick Crowe, President, Xenophile Media, Inc.;  Matt Wolf, Founder, Double Twenty Productions  

Digital Briefings: Taming the Online Video Beast: User Experience and Monetization Strategies
Online video and the evolution of Internet television (a.k.a. TV 2.0) are changing the game for content owners, brands and marketers. For media companies and publishers, TV 2.0 is a wakeup call: You are now in the business of equipping marketers with the content and means to achieve their own marketing objectives. The session will explore: the online video evolution; core differences between traditional TV and TV 2.0; critical elements for success; audience monetization strategies and challenges; and case studies such as Boston Pops, Mitt Romney and Quarterlife.

To receive a mobile alert for this session, text DB09 to 36617.

Presenter(s):  Matt Kaplan, Vice President, Creative and Client Services, PermissionTV  

Insight Arena: Various Shades of VOD/EST
Today's content consumer wants programming their way right away. Video on Demand systems allow users to select and watch video and clip content over a network as part of an interactive television system. Nowadays, the term encompasses a broader spectrum of delivery devices including computers, mobile phones and any system that can receive on-demand audio-visual content over a network. Movers, shakers and content creators discuss everything from current trends to what's on the horizon for VOD.

To receive mobile alerts for this session, text IA07 to 36617.

Moderator(s):  Jim Packer, Co-President, Worldwide Television, Metro-Goldwyn-Mayer Studios Inc. (MGM)
Panelist(s):  Jason Kilar, CEO, Hulu;  Matthew Strauss, Senior Vice President, New Media, Comcast Cable;  Bill Myers, President and Chief Operating Officer, Starz Entertainment, LLC;  Gilles BianRosa, Chief Executive Officer, Vuze, Inc.  

Think Tank: How We Got Here: The Talk Show
Can we talk? For almost four decades, we have welcomed on-air TV personalities into our homes every day. From alcoholism and animal rights activism to politics and pirogues, we tune in to gauge the climate of the nation, if not the world. The evolution of the talk show is as diverse as the topics of discussion. What used to be a town hall meeting of sorts is now also a venue for fashion trends and self-help gurus. Join veterans and trailblazers in front of and behind the scenes for an inside perspective on the past, present and future of talk shows.


To receive a mobile alert for this session, text TT05 to 36617.

Moderator(s):  Mark Itkin, Executive Vice President, Worldwide Co-Head of Television, William Morris Agency;  Bruce David Klein, President & Executive Producer, Atlas Media Corporation
Panelist(s):  Tom Green, Host, Tom Green's House Tonight;  Burt Dubrow, Founder, Burt Dubrow Productions;  Terry Wood, President, Creative Affairs and Development, CBS Television Distribution;  Woody Fraser, Television Producer, Director, Packager, Woody Fraser Productions;  Jim Paratore, Executive Producer, TMZ, President, paraMedia, inc.;  Sally Jessy Raphael, Talk Show Host,  

Digital Briefings: TV-Quality Video Made Simple: Leveraging Design Efficiencies of the Internet to Deliver a TV-quality Video Experience
The Internet was brilliantly designed as a cost efficient, best-effort, digital transportation highway, however, it was not built with the idea of delivering a TV-quality video experience. Currently, online video viewers are plagued with wait times due to buffering, broken/distorted video, and inability to quickly switch videos or move within a stream. These errors, caused by packet loss and network congestion, will only increase as the amount of digital content available for streaming increases exponentially. In addition, content providers are faced with the constant struggle of keeping up with the demands for a high-quality experience, while still remaining profitable. Now, new technological advancements and unique business approaches for content delivery will set a new bar for streaming video over the internet, changing consumer viewing habits, and making high-quality video more accessible to content providers of all shapes and sizes.

To receive a mobile alert for this session, text DB10 to 36617.

Presenter(s):  Charlie Oppenheimer, CEO, Digital Fountain  

Coffee With: Cecile Frot-Coutaz
Coffee is a beverage best served with the CEO of FremantleMedia North America (FMNA), the U.S. production division of FremantleMedia, one of the largest international creators and producers of entertainment brands in the world, with production operations in over 22 countries and programming in over 40 territories. Based in Burbank, California, FMNA produces entertaining and innovative television programs for network, cable and syndicated platforms, including the Emmy-nominated musical/reality phenomenon American Idol (FOX), The Next Great American Band (FOX), America' s Got Talent (NBC), Thank God You're Here(NBC), The Janice Dickinson Modeling Agency(Oxygen), Property Ladder (TLC), Family Feud (syndicated), Temptation (syndicated), Million Dollar Password (CBS), and the longest-running game show in television history, The Price Is Right (CBS). If there's a recipe for international programming success, she's got it. Join her to learn the key ingredients.

To receive a mobile alert for this session, text CWS01 to 36617.

Moderator(s):  Andrew Wallenstein, Deputy Editor, The Hollywood Reporter
Speaker(s):  Cecile Frot-Coutaz, CEO, FremantleMedia North America  

Event: 5th Annual China & U.S. Seminar 2008
This session, preceded by continental breakfast, is designed for international delegates interested in the programming, economic and technological trends of U.S. television. Chinese translation available.

To receive a mobile alert for this session, text EV04 to 36617.

Host(s): Grace Ip, NATPE China Representative, President, Neutral Distributing Services, Inc.; Rick Feldman, President / CEO, NATPE
Speaker(s):  Ted Lai, Vice President, Warner Bros. International Television;  Derek Baine, Associate Director and Senior Analyst, Kagan Media Appraisals and SNL Kagan;  Annette Bouso, Executive Vice President, Worldwide Distribution Services, Warner Bros. Technical Operations Inc.;  Roger Christiansen, Director, The Disney Channel;  Lisa Gregorian, Executive Vice President, Worldwide Marketing, Warner Bros. Television Group;  Jim Paratore, Executive Producer, TMZ, President, paraMedia, inc.  

Follow the Money: A Special Daylong Track
In this new digital age, the know-how to allocate advertising dollars in non-traditional formats to reach target demographics is nothing short of visionary. Thinking outside of the box is passé because the box is gone. Branding is the buzz word and marketing is viral. This track is packed with sessions that explore the ideally unlimited possibilities for advertisers today.

To receive mobile alerts for all Follow the Money Sessions, text FTMNATPE to 36617. Mobile Alerts powered by HipCricket.
 

Follow the Money: Opening Remarks
To receive a mobile alert for this session, text FTM01 to 36617.

Speaker(s):  Rick Feldman, President / CEO, NATPE;  Jonah Bloom, Editor, Advertising Age  

Think Tank: There's No Such Thing as a Free Lunch
The Internet is not your grandfather's traditional distribution platform. Unlike traditional TV and movie distribution outlets, which are hamstrung by scarcity, high-capital costs, technology and control by relatively few corporate giants, the web is the ideal vehicle for content creators who have successfully mastered the art of utilizing cutting-edge technology and modest tools to produce on a shoe-string budget. As new forms of content emerge, find out how traditional media companies are strategizing to stay in the game.
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To receive a mobile alert for this session, text TT06 to 36617.

Moderator(s):  Daisy Whitney, New Media Reporter, TelevisionWeek
Panelist(s):  Peter Clem, Vice President, Broadband Programming and Production, Scripps Networks Interactive;  Jordan Levin, Founding Partner and CEO, Generate;  Keith Richman, Chief Executive Officer, Break.com;  Michael Hayes, Vice President and Managing Director, Interactive, Initiative;  Mike Hudack, Co-Founder, President and CEO, Blip.tv  

Follow the Money: Keynote + Q&A: Shelly Lazarus
With an international roster of clients that includes such leading companies as American Express, Ford, IBM, and Unilever, Ogilvy’s 360-degree branding gives clients a way to break through all the commercial message clutter that is out there. When you live in a world where company names or mottos can be found on fresh fruit, where banner ads jump out of every web site, and where you would be pressed to spend an hour of your day without seeing a commercial impression of some kind, making your message stand out becomes even more important. Lazarus's approach at the helm of Ogilvy has made an impression with influential clients. Join us for this keynote plus Q&A with one of the world’s most powerful advertising executives.

To recieve a mobile alert for this session, text FTM02 to 36617.

Moderator(s):  Jonah Bloom, Editor, Advertising Age
Speaker(s):  Shelly Lazarus, Chairman and CEO, Ogilvy & Mather Worldwide  

Insight Arena: Local TV's Answer To Wall Street
Facing the challenge of increased competition in the marketplace, local TV broadcasters are in the throes of developing strategies to generate incremental revenue by extending their brands in the digital realm (online, wireless and digital terrestrial) as well as provide advertisers with opportunities to connect to their local consumers. This panel explores best practices to covercome the impediments and meet the financial challenges as presented by Wall Street.

To receive a mobile alert for this session, text IA08 to 36617.

Host(s): Gary Gannaway, President/CEO/Chairman of the Board, WorldNow
Moderator(s):  Victor B. Miller, IV, Senior Managing Director, Broadcasting Analyst, Bear, Stearns & Co. Inc.
Panelist(s):  Adam Gordon, Chief Revenue Officer, WorldNow;  Christine Di Stadio, Director of Digital Media, KHOU-TV;  Gordon Borrell, CEO, Borrell Associates Inc.  

Follow the Money: Don't Interrupt, Engage: Creating and Marketing in the Digital Age
Consumer empowerment + the Internet + DVRs + commercial ratings = a whole new marketing age, one in which the intrusive model is less effective and engagement is the buzzword. This panel will explore how advertisers are evolving their offerings to respond to, and respect, audiences. From single sponsorships to new ad formats, from expanded-length DVR ads to episodic commercials, find out how savvy marketers are turning a potential threat into an opportunity.

To receive mobile alerts for this session, text FTM03 to 36617.

Moderator(s):  Brian Steinberg, Television Editor, Advertising Age
Panelist(s):  Gayle Troberman, Global General Manager, Branded Entertainment, MSN;  Mark Kaline, Global Media Manager, Ford Motor Company;  Laura Caraccioli-Davis, Executive Vice President/Entertainment Director, Starcom USA;  Eric Plaskonos, Director of Brand Communications, Philips North America;  Matt Seiler, President and CEO, PHD North America  

Think Tank: Yes, You CAN Teach Old Media New Media Tricks
The recent onslaught of emerging technologies has caused consternation in the media industry, with traditional media companies asking: "How will these new technologies affect my core business?" Smart companies follow up that question with another: "How can we make new media work for us?" Digital dynamos Google, Yahoo!, Joost and ROO Media discuss their partnerships with forward-thinking traditional media companies and how they can help NATPE attendees bolster revenue.

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Moderator(s):  Tracy Dolgin, President and CEO, YES Network
Panelist(s):  Kaleil Isaza Tuzman, Chairman and CEO, ROO Group;  James Pitaro, Vice President and General Manager, Yahoo! Sports;  Yvette Alberdingk Thijm, Executive Vice President, Content Acquisition & Strategy, Joost;  Jordan Hoffner, Director of Content Partnerships, YouTube  

Insight Arena: Programming Goes Green: Tune In and Take Action
Long before a hit NBC Universal show made the phrase "save the cheerleader - save the world" popular, activists have been proactive in their efforts to simply save the planet. As programming both affects and reflects society, it is responding to the call to go green now more than ever. Find out how industry entities are incorporating environmental messages to raise awareness. Zero carbs are important, so are zero carbon emissions.

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Moderator(s):  Hillary Atkin, Founder, Atkin Communications
Panelist(s):  Charles Clifford, Environmental Reporter, Green Scene, KRON;  Christy George, Special Projects Producer, Oregon Public Broadcasting;  Hugh Strange, Director, Energy Initiatives, News Corporation;  Andy Singer, Vice President of Original Programming, HGTV;  Dan Russell, Vice President, Programming & Scheduling, Planet Green  

Follow the Money: One on One with Tim Armstrong
A media maven and one of the 100 people to know according to Advertising Age and Media Magazine, respectively, Armstrong presides over Google's North American ad sales and operations teams. His team provides customers with local partnerships as well as centralized sales and services. They work with some of the world's most widely recognized brands and advertising agencies, as well as some of the fastest growing medium-sized companies. His arrival to Google in 1999 helped grow the company into the advertising network it is today. Suffice to say, he has a lot to offer in terms of experience, industry knowledge and business savvy. Join us for this one on one with one of the most influential men working for one of the most influential companies in the world.



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Moderator(s):  Abbey Klaassen, Digital Editor, Advertising Age
Speaker(s):  Tim Armstrong, President, Advertising and Commerce, North America, Google Inc.  

Think Tank: Wall Street Gives Guidance
Analyze this. Usually the guys on Wall Street are listening to media companies for guidance concerning long and short term financial results. In this discussion, we turn the tables. Guided by Maria Bartiromo, analysts Michael Nathanson, Craig Moffett, Victor Miller and Spencer Wang walk us through the media world to give us their take on how various companies and sectors are "performing" and preparing for the digital upheaval.

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Panelist(s):  Michael Nathanson, U.S. Media Analyst, Sanford C. Bernstein & Co., LLC;  Craig Moffett, Senior Analyst, U.S. Telecommunications, Cable & Satellite Broadcasting, Sanford C. Bernstein & Co. LLC;  Victor B. Miller, IV, Senior Managing Director, Broadcasting Analyst, Bear, Stearns & Co. Inc.;  Spencer Wang, Senior Managing Director, Entertainment and Cable/Satellite Broadcasting Analyst, Bear Stearns & Co. Inc.  

Insight Arena: Europe: The Launching Pad for Formats Success
A growing number of independent producers are forging ties with production and distribution partners in the UK as they look to grow their businesses beyond the US. Not only are they looking for strong distribution partners for existing shows, but some are even pitching new shows to UK broadcasters and producers before they've been picked up in the US. A risk averse domestic market and a healthy UK indie sector are two key factors driving this trend. With US broadcast networks often preferring to pick up a tried and tested format from overseas, a number of US producers are now looking to produce their shows in the UK first. And thanks to legislation that prevents UK broadcasters from controlling the international rights to these shows, the producer can then bring the format back to the US, and benefit from any other international exploitation. At the same time, UK distributors have realized that there's a big pool of talent in the US unscripted market, that has been under-represented by the major studios. And a growing number are expanding their catalogues with US programming and formats.

So what are the keys to a successful partnership?

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Moderator(s):  Dominic Schreiber, Contributing Editor, Broadcast
Panelist(s):  Philip Gurin, President, The Gurin Company;  Holly Pye, Head of Television, UK, William Morris Agency;  Glen Hansen, Senior Vice President, Sales & Acquisitions, Target Entertainment (USA);  C. Scot Cru, Executive in Charge, International, Mark Burnett Productions (MBP)  

Workshop: Great in a Room
Back by popular demand, this crash course covers the basics of networking in Hollywood with a focus on how to sell yourself in 60 seconds. Networking maven and veteran TV exec Carole Kirschner guides attendees through a systematic approach to creating your personal "spin."

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Speaker(s):  Carole Kirschner, Development Executive/Teacher/Lecturer, Hollywood Game Plan  

Event: Luncheon Panel: Women in Syndication, Behind the Scenes and In Front of the Camera
TelevisionWeek presents a special luncheon panel discussion featuring several of syndication’s leading female executives. There is no charge for this must-attend discussion, but seating is extremely limited so register now at www.tvweek.com/lunch.

Moderator(s):  Chuck Ross, Publisher and Editorial Director, TelevisionWeek
Panelist(s):  Stephanie Drachkovitch, Co-owner and Executive Producer, 44 Blue Productions;  Linda Bell Blue, Executive Producer, "Entertainment Tonight" and "The Insider";  Bo Argentino, Executive Vice President, Advertising and Media Sales, NBC Universal Domestic Television Distribution;  Lisa Hackner, Executive Vice President, Creative Affairs, Telepictures Productions;  Joanne Burns, Executive Vice President, Marketing, Research and New Media, Twentieth Television  

Follow the Money: As the Consumer Minority Becomes the Majority: How Will the Shift Shape the Model?
Cultural Identity continues to redefine what we have long considered a mass market. Very quickly the minority consumer is becoming the majority audience, and the television industry will need a new model to effectively engage these consumers and follow the billions of dollars they spend each year. The industry has a model, and it works. Renetta McCann will connect the dots and explain how the gaps can be filled to deliver connectivity, addressability and measurement.

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Moderator(s):  Jonah Bloom, Editor, Advertising Age
Speaker(s):  Renetta McCann, CEO, Starcom MediaVest Group  

Think Tank: Possibilities and Perils of Internet TV
The television industry is changing. There will be generations who will never experience the nation tuning in to watch the season finale of a popular show. Now, the consumers determine when, how and what they want to watch. What does this mean for content creators and distributors? How do they capitalize on the new market dynamics? Hear the experts' take on the possibilities and perils of Internet TV.


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Moderator(s):  Dmitry Shapiro, Founder and CIO, Veoh Networks, Inc.
Panelist(s):  Michael Eisner, Former Chairman and CEO, The Walt Disney Company, Founder, The Tornante Company;  Jonathan L. Dolgen, Principal, Wood River Ventures, Senior Advisor, Viacom, Inc.;  Kara Swisher, Co-Producer and Co-Host, All Things Digital, Co-Executive Editor, AllThingsD.com  

Follow the Money: Branded Entertainment Case Study: The Gamekillers
In today’s branded entertainment environment, product placement and sponsorships are not always enough. This panel will discuss two cutting-edge branded entertainment initiatives.

The panel will begin with a discussion of Gamekillers, which represents a fully integrated brand introduction with a 360 degree marketing plan, including television programming, commercial advertising, and a marketing effort targeting young adults. Gamekillers lies on the cutting edge of branded entertainment.

Secondly, the panel will follow the development of driverTV, a video on-demand channel in the killer automotive category that has spawned a revolutionary digital platform. During this case study, participants will experience the evolution of this branded multi-platform network with the media partners involved as well as automotive client and agency executives.

This session will be a primer in how to exploit multiple delivery platforms and cut through the clutter to reach a specific demographic. Several powerhouse execs are scheduled to unwrap these groundbreaking case studies.


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Moderator(s):  Robert Friedman, President, Radical Media & Entertainment
Panelist(s):  David Rubin, Brand Development Director, Axe NA, Unilever;  David Ellender, CEO, FremantleMedia Enterprises  

Insight Arena: The New Digital Reality
It is hoped that the transition to digital television will bring great promise in both the breadth and capacity of programming diversity. As the date draws near, important questions remain for broadcasters, cable operators, advertisers, the government, programmers and viewers. What will be the economic effect of the transition? How will it influence content? Overall, who will benefit the greatest or will communities of color be "The Biggest Losers." Join a special one-hour town hall meeting on the impact of the digital transition, produced by The National Association of Minority Media Executives.

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Moderator(s):  Carlos Watson, Host, Conversations with Carlos Watson,, President, Run Rabbit Run Productions
Panelist(s):  Alma Derricks, Founder and Managing Partner, REV;  Howard Bolter, President and COO, LATV Networks;  David Honig, Co-Founder and Executive DIrector, Minority Media and Telecommunications Council (MMTC);  Douglas Holloway, President, Cable Investments, NBC Universal  

Think Tank: Alternative Programming: The Real Deal
Where's it headed? What's succeeding now? What effect is the strike having on it? You have questions. We're bringing together those who hold the answers. Sean Perry of Endeavor moderates a panel with the heads of major players from the networks about the current state of alternative programming.

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Moderator(s):  Sean Perry, Partner, Endeavor Agency, Head of Alternative TV
Panelist(s):  Craig Plestis, Executive Vice President, Alternative Programming, Development and Specials, NBC Entertainment;  John Saade, Senior Vice President, Alternative Series, Specials and Late Night, ABC Entertainment;  Thom Beers, Chief Executive Officer and Executive Producer, Original Productions;  Tony DiSanto, Executive Vice President of Series Development and Programming, MTV  

Follow the Money: Live Earth: Capturing the Moment
Michael Kassan and Kevin Wall, founder of Live Earth, focus on the building of a brand using Live Earth: The Concerts for a Climate in Crisis as an example. On July 7, 2007, Live Earth brought together 150 musical artists on 7 continents for 24-hours of music, broadcast across television, broadband, radio and wireless platforms reaching 2 billion of the world’s citizens to raise awareness for the climate crisis. Breaking worldwide audience records for broadcasts on television, radio, and wireless, Live Earth was also named the most-watched online entertainment event in history with 15 million simultaneous streams (on 7/7/07) and a total of 80 million streams on MSN. In only nine months, Live Earth built a global brand founded upon the marriage of entertainment and a solutions-driven message of personal responsibility, then offered it to a worldwide audience through an unprecedented media architecture. Find out the who, what, why and where of it all.

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