NATPE 2013 Agenda

Schedule subject to change.

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Sunday, January 27

  TIME / LOCATION TITLE / DESCRIPTION / PANELISTS PARTNERS & SPONSORS
6:00 to 8:00 PM
Poolside at The Eden Roc 
Parties: Welcome Party
The Greater Miami Convention & Visitors Bureau and its Partners invite you to a welcome cocktail reception in celebration of NATPE 2013.

Check back often for more details.
 


Sponsored by:

Greater Miami Convention &VB

 

Monday, January 28

  TIME / LOCATION TITLE / DESCRIPTION / PANELISTS PARTNERS & SPONSORS
7:30 to 8:30 AM
Tropez North Lawn 
Boot Camp: Boot Camp
Work off all the lovely meals you will be dining on in Miami with our exercise boot camp.
 
7:30 to 8:30 AM
Tropez South Lawn 
Event: Morning Yoga
Start off you day in a zen like state with pool side yoga taught by guru Erin Haynes.
 
8:00 to 6:00 PM
Fontaine Ballroom 
Track Sponsors: "Game Changers"

 


Sponsored by:

Nomura Securities International

8:00 to 6:00 PM
Glimmer 1 & 2 
Track Sponsors: "Masters Of Messaging"

 


Sponsored by:

LIN Media

YuMe, Inc.

9:00 to 9:10 AM
Fontaine Ballroom 
Game Changers: Jordan Levin & Rod Perth - Welcome


Speaker(s):  Jordan Levin, Executive Vice President, Xbox Entertainment Studios;  Rod Perth, President and CEO, NATPE  
9:15 to 10:00 AM
Fontaine Ballroom 
Game Changers: Opening Keynote: Mark Cuban


Moderator(s):  Poppy Harlow, Correspondent, CNN
Speaker(s):  Mark Cuban, President, AXS TV  
10:15 to 11:00 AM
Glimmer 1 & 2 
Masters of Messaging: A Keynote Conversation, Presented by Subway: The Art of the Deal
The television and digital industry sits at the intersection of art and commerce. At this exciting NATPE 2013 session entitled Art of the Deal, Chief Marketing Officer of Subway Restaurants Tony Pace joins Stuart McLean, CEO of Content & Co., the innovative Los Angeles-based brand studio, award-winning director Jamie Widdoes (TWO AND A HALF MEN) to create in real-time the key elements of developing a scripted television and webisodic series for Subway. Delving into the workings of this deal, attendees will get a firsthand look at the finer points of creating and distributing brand-supported original entertainment that achieves specific brand marketing goals even as it entertains and engages broad audiences. A world-class animator will be on hand to draw real-time imagery that spotlights the key insights of the conversation providing attendees with a
live infographic.

Moderator(s):  RJ Williams, CEO, Young Hollywood
Panelist(s):  Caitlin Burke, Senior Marketing Manager, Media & Branded Entertainment, SUBWAY;  Joe Sterling, President, Sterling Insights, Inc.;  Stuart McLean, Founder & CEO, Content & Co.;  James Widdoes, Director of TWO AND A HALF MEN, President, Pinneo Hill Productions  
10:15 to 11:00 AM
Fontaine Ballroom 
Game Changers: Will Disruption Choke Television Business Models?
This is truly a hot topic session: "What happens next and how will it impact our business?" Our panelists will explore the forces of innovation around content creation and digital distribution that present the greatest threat to the business models and cost structures of traditional TV networks, programmers and MVPDs. We will examine the state of video content creation on the web, its effects on traditional TV viewership, on demand IP delivered programming, and other emerging models. This session debates the future for the creatives, the business and the audience – don’t miss it!

Moderator(s):  David Pakman, Partner, Venrock
Panelist(s):  Alex Carloss, Head of Originals, YouTube;  Kevin Beggs, Chairman, Television Group, Lionsgate;  Chet Kanojia, Founder & CEO, Aereo, Inc.;  Richard Greenfield, Media Analyst, BTIG;  Betsy L. Morgan, President & Chief Strategy Officer, TheBlaze  
10:15 to 10:45 AM
Facet Meeting Room 
YouTube Partner Program Breakouts: YouTube 101: Introducing the Partner Program
Thinking about starting a YouTube channel? This session is a comprehensive overview of where YouTube sits in the digital world. Learn what it means to become a content partner and how to apply for the Partner Program. See how different partners have captured the attention of over 800 million people across the globe and how you can, too.
 
10:45 to 5:15 PM
Glitter 
Track Sponsors: "30 Minutes With..."


Host(s): Amber J. Lawson, Managing Partner, StoryTech  
10:45 to 11:15 AM
Glitter 
30 Minutes with...: Yahoo!: The Power of Scale - Leveraging Daily Habits to Program Original Content Online
A look into best practices around programming original video to Yahoo's global audience, and an exploration of how the daily habits of Yahoo's users provide unique touch points for reaching viewers and scaling audience.

Presenter(s):  Adam Besserman, Director, West Coast Development, Yahoo!  
11:15 to 11:45 AM
Glimmer 1 & 2 
Masters of Messaging: A Tradition of Innovation – Clorox Case Study
Among myriad ways the ongoing digital revolution has changed the game is the fashion in which select brands with iconic legacies in TV advertising have emerged as pioneers in disruptive, non-traditional marketing. This session will provide a case study chronicling Clorox’s success, from its rich history to its forward-thinking future as it approaches its 100th anniversary. Key players from the Clorox’s lead branded entertainment agency, MATTER, Inc., along with partner agencies OMD and AKQA, will join Clorox representatives to discuss how the brand has evolved into a leader in “disruption,” including content creation, branded entertainment, multiplatform distribution, 360 degree marketing, and innovative use of talent – all while continuing to understand the vitality of traditional methods. Concrete examples will be shared detailing how various cutting-edge opportunities are explored, executed, supported, and ultimately evaluated.

Moderator(s):  Andy Marks, General Manager, Matter, Inc.
Panelist(s):  Ellen Liu, Director, Media, The Clorox Company;  Roy Peters, EVP, Branded Entertainment, Matter, Inc.;  Liza Davidian, Group Director, OMD;  Miranda Molen, Group Media Director, AKQA  
11:15 to 11:45 AM
Fontaine Ballroom 
Game Changers: In Conversation With Ross Levinsohn and Larry King: Media Evolution or Revolution?
Ross Levensohn interviews Larry King - an iconic broadcaster - about how digital is affecting linear television and the reasons he moved his show from over the air to the web.

Speaker(s):  Larry King, Host, LARRY KING NOW, OraTV;  Ross Levinsohn, CEO, Guggenheim Media  
11:15 to 11:45 AM
Facet Meeting Room 
YouTube Partner Program Breakouts: YouTube 201: Jump Start your Channel
Need a boost? This is a great session to learn basic techniques to make your videos more successful, like how to encourage subscribers and how to use annotations. Learn how our most successful partners have established their channels as prime destinations for YouTube visitors who keep returning for more. We’ll cover tips like integrating calls to action in your videos, creating captivating titles and descriptions, and programming scheduled content.
 
11:45 to 12:15 PM
Glitter 
30 Minutes with...: Red Bull Media House: Beyond Disruption – Building a Modern Media Company
Red Bull Media House is a global media company that creates compelling sports, culture and lifestyle programming and distributes it across multiple platforms. From film to television, print to digital and games, Red Bull Media House optimizes content for any device or platform. Attend the 30 Minutes with Red Bull Media House session and find out how a brand took advantage of today's media revolution and built a true media business.

Presenter(s):  Gregory Jacobs, Head of Distribution, Red Bull Media House North America  
12:00 to 12:30 PM
Glimmer 1 & 2 
Masters of Messaging: Advertiser or Content Provider: A Brave New World or Back To The Future?
In the upended marriage of content and advertising, questions are endless: Who is paying for what? Who is the client? Who owns the "IP"? The history of branded content is well known, but the future is hard to see clearly. What was once just local radio content is now living as globally streamed video - and content, promoted by marketers and advertisers, is now available on all platforms. What were once services and products are now becoming content brands themselves, and advertisers are forming partnerships with creatives in new, unimaginable ways. Are advertisers deciding what we watch, and are they really adding value? Let’s find out from the leaders in the marketplace. This session will make you think about TV and entertainment in ways never before imagined!

Moderator(s):  Robert Friedman, CEO, Bungalow Media + Entertainment
Panelist(s):  Chauncey Hamlett, Sr. Brand Manager, Prestige Brands, Bacardi USA;  Michael Gross, CEO, Morgans Hotel Group;  Frank Cooper III, CMO, Global Consumer Engagement, PepsiCo;  Michael Nyman, Chairman/CEO, PMK*BNC  
12:00 to 12:30 PM
Fontaine Ballroom 
Game Changers: Keynote Presentation with Michael Kassan: Content and Platforms – Everyone in the Pool
Michael Kassan climbs up the video value chain, from new players in production to changing models for distribution: What's different, what stays the same, and the secrets to success in this ever-changing environment.

Speaker(s):  Michael Kassan, Chairman and CEO, MediaLink  
12:00 to 1:30 PM
Facet Meeting Room 
YouTube Partner Program Breakouts: YouTube Open Office Hours
Drop in during lunch to chat with the YouTube team about the YouTube Partner Program. Our team members will be available to answer your questions and help you through the application process.
 
12:45 to 1:15 PM
Fontaine Ballroom 
Game Changers: A Conversation With Facebook: The Social TV Marathon
Today's media landscape offers entertainment marketers powerful new ways to connect and influence their audiences with 1:1 marketing at a scale never seen before. Join Facebook and Nomura for a conversation about the evolution of the traditional TV Marathon and how Facebook is redefining Social TV. Learn how marketers are seeing great success by leveraging Facebook to to launch new shows, drive audience engagement before, during and after episodes, and how Facebook provides a unique platform to keep fans involved between episodes and seasons.

Moderator(s):  Brian Nowak, VP, U.S. Internet, Nomura Securities International
Speaker(s):  Howard Stein, Head of Entertainment Strategy, Facebook  
12:45 to 1:15 PM
Glitter 
30 Minutes with...: EJD Productions: Beyond Brand Integration...Business Integration
No longer is putting a Pepsi cup on a desk good enough...producers need to create 360 degree multi-platform plans around their programming before pitching to networks..plans that involve not just putting a brand in a show, but building a business around that show.

Learn the secrets of putting together partnerships between television programming and brands to create breakthrough content from James Deutch and EJ Johnston of EJD Productions. Having worked for many years as executives at IMG, Fox Sports, Hearst Entertainment and the Nederlander Company, Deutch and Johnston teamed up to develop programming that combines big entertainment with unique ways of generating revenue and marketing. Their show "Fashion Star" does just that, combining big shiny floor entertainment where dreams come true with commerce and marketing that is a win for brands and engages audiences.

Deutch & Johnston have produced programming that involved major brands such as: General Motors, Home Depot, SC Johnson, Ethan Allen, Macy's and H&M.

Presenter(s):  James Deutch, Executive Producer, EJD Productions, Inc.;  E.J. Johnston, Executive Producer, EJD Productions  
12:45 to 1:30 PM
Glimmer 1 & 2 
Masters of Messaging: Thriving on Disruption: Making the Most of New Platforms, New Data, New Opportunity and New Risk
The evolving media ecosystem creates new opportunities for programmers and advertisers alike. But with so many untested areas, there are also new risks. This session brings together a unique combination of brand marketers from one of the world’s biggest advertisers, one of the media and advertising agency community’s leading figures, top data measuerment executives and others to discuss how both content and marketing strategies are increasingly being conceived to be natively cross-platform in order to deliver the greatest value to all stakeholders. In a world increasingly informed by data, you’ll hear how insights to inform cross-platform storytelling are also used to inform integrated marketing and – ultimately – to justify a sustained investment. What do brands and marketers need from their relationships with cross-platform content producers going forward? How will measurement and research need to serve all stakeholders?

Moderator(s):  David Bank, Managing Director, Global Media Equity Research Analyst, RBC Capital Markets;  Mike Bloxham, VP, National TV and Video, Frank N. Magid Associates
Panelist(s):  Chad Bennett, CEO and Founder, Populus Brands;  Dustin Garis, Chief Troublemaker, LifeProfit (formerly P&G FutureWorks);  Jamie Elden, CRO, Head of Entertainment, LIN Digital;  Steve Hasker, President, Global Media Products & Advertiser Solutions, The Nielsen Company;  Cathy Hetzel, Corporate President & President, AMI Division, Rentrak  


Sponsored by:

LIN Media

1:30 to 2:00 PM
Glitter 
30 Minutes with...: AOL and The Huffington Post: Creating Content for the Participation Generation
Janet Balis, Publisher of The Huffington Post, will provide a unique perspective on the future of digital through the lens of the highly innovative and cross-platform HuffPost experience. She will highlight the critical relationship between engaging experiences and the social landscape, showing how content truly has become the fuel of the social web. And, exploring the newest launch of the brand, HuffPost Live, will offer provocative new perspective on what the "participation generation" expects from their future media choices.

Presenter(s):  Janet Balis, Publisher, Huffington Post Media Group, THE HUFFINGTON POST  
1:30 to 2:00 PM
Facet Meeting Room 
YouTube Partner Program Breakouts: YouTube 101: Introducing the Partner Program
Thinking about starting a YouTube channel? This session is a comprehensive overview of where YouTube sits in the digital world. Learn what it means to become a content partner and how to apply for the Partner Program. See how different partners have captured the attention of over 800 million people across the globe and how you can, too.
 
2:00 to 2:45 PM
Glimmer 1 & 2 
Masters of Messaging: Content 2020: A Keynote Presentation with Coca-Cola
Discover how The Coca-Cola Company will evolve it's approach to the creative agenda on its key brands through the Company's Liquid and Linked marketing platform thinking.

Moderator(s):  Doug Scott, Executive Vice President of Marketing and Brand Solutions, WME IMG
Speaker(s):  Neil Bedwell, Global Head of Digital, The Coca-Cola Company  
2:00 to 2:30 PM
Fontaine Ballroom 
Game Changers: The Billion Views Game: The New Hollywood & Online Video’s Biggest Disruptors
As investment continues to pour into the online entertainment industry—from networks to advertisers to venture capitalists to talent—programming is evolving for the massive audiences that are now watching online video for hours every day.

Online video has grown from a haven for niche content to a bona fide outlet for mainstream programming that is giving traditional media a run for its money. Hear from the biggest players in the online video industry and learn how this new breed of studios is leaving old Hollywood in the dust.

Moderator(s):  Drew Baldwin, CEO, Tubefilter
Panelist(s):  Dan Weinstein, Chief Content Officer, Collective Digital Studio;  Allen DeBevoise, Chairman, Co-Founder, and CEO, Machinima, Inc.;  RJ Williams, CEO, Young Hollywood;  Barry Blumberg, EVP Alloy Digital/President, Smosh, Alloy Digital;  Ben Donovan, Co-Founder & President, Maker Studios  
2:30 to 3:00 PM
Facet Meeting Room 
YouTube Partner Program Breakouts: YouTube 201: Taking your Channel to the Next Level

 
2:45 to 3:15 PM
Glitter 
30 Minutes with...: Meet Alloy Digital: New Model for a New Generation
Hear firsthand from Jordan Levin, President of Alloy Digital/CEO Generate (and former CEO of The WB Network), sharing insights on the media evolution and “disruptive” strategies for creating content, building, socializing and monetizing audiences in the rapidly evolving multi-platform digital space. Behind some of the most successful brands dominating this “new world,” Alloy Digital is redefining entertainment for the masses and proving its stronghold on the influential 12-34 consumer market. Jordan takes a look back to consider the future in this thoughtful session that will educate and inspire straight from this first mover who successfully transitioned from Traditional Media Chief to New Media Chief.

Presenter(s):  Jordan Levin, Executive Vice President, Xbox Entertainment Studios  
2:45 to 3:30 PM
Fontaine Ballroom 
Game Changers: The Next Generation of Storytelling – CYBERGEDDON: A Case Study
Everyone in the digital content space is talking about “premium content” but what does that really mean? Is premium digital content truly competing with TV and film? Is it the same product? Does the average consumer or fan online want the same experience as a lean-back TV show or feature film? And what properties are currently examples of the next generation of storytelling online? All of these questions and more will be tackled, as a team that created and launched a new property called Cybergeddon that launched on Yahoo! this past September will convene to discuss their roles and thoughts on where premium digital content is headed. All sides of the property will be represented from
talent agency, creators, studio/financier, distributor and brand partner.

Moderator(s):  Brian Seth Hurst, Managing Partner, StoryTech
Panelist(s):  David Freeman, Co-Head, Brand Partnerships, Digital Content Packaging, Creative Artists Agency;  Bill O'Dowd, CEO, Dolphin Digital Media;  Anthony E. Zuiker, Creator, CSI & CYBERGEDDON, Dare to Pass;  Rhonda Shantz, VP, Global Brand Marketing, Symantec  
3:00 to 3:30 PM
Glimmer 1 & 2 
Masters of Messaging: Expanding Branded Entertainment Horizons
How do you shift brand perception from being a chemicals and paint company to a thought leader driving solutions to our world's greatest challenges around food, energy and protection? Learn how OgilvyEntertainment created The Horizons Project: an award-winning multiplatform branded entertainment program that sparks conversation around our world’s most crucial concerns, centering DuPont at its core. Get an inside look at how the program came to life across broadcast, short films, digital and events, and how content is acting as a catalyst for the brand's creative messaging.

Presenter(s):  Doug Scott, Executive Vice President of Marketing and Brand Solutions, WME IMG  
3:30 to 4:00 PM
Glitter 
30 Minutes with...: Vuguru: Business Strategies for Scripted New Media Programs
With the explosion of shows like THE BOOTH AT THE END (Hulu), BURNING LOVE (Yahoo!), LITTLE WOMEN BIG CARS (AOL) and HOUSE OF CARDS (Netflix), a new and vibrant medium is emerging for producers and distributors selling long form scripted programming. However, with this new medium comes a vastly different way of doing business as compared to the well-established rules of traditional television. Learn how rights, talent, production and distribution business strategies are emerging in new media, and how you can best position your company to take advantage of these trends.

Speaker(s):  David Tochterman, Head of Digital Media, Innovative Artists;  David Shall, COO & General Counsel, Vuguru  
3:30 to 4:00 PM
Facet Meeting Room 
YouTube Partner Program Breakouts: YouTube 301: Advanced Channel Strategies
Join us in these sessions and see YouTube best practices in action for more experienced channel owners. We’ll expand upon topics covered in 201 like audience development strategies and social media integration and give you the low-down on how to plan your channel’s success. Engaging with a wider audience through cross-channel collaborations and creating excitement through tent-pole programming are just a couple of ideas we’ll discuss as ways to blast your channel to the next level.
 
3:45 to 4:15 PM
Glimmer 1 & 2 
Masters of Messaging: Advertising in a Constantly Connected World
There’s no doubt about it: TV is undergoing an evolution of massive proportions. The term TV itself means something entirely different today than it has in the past. As viewing devices evolve, the term “TV” is now being used to describe actual programming—the collection of content we watch. This new concept of constant connectivity and on-demand programming has dramatically changed viewing behavior and as a result, advertising spend patterns are changing.

How are brand marketers shifting their spend to accommodate changes in consumption? What is the impact on the workflow and resources of traditional agencies? This session will bring together a panel of experts to discuss how marketers and their agencies are addressing today's fragmented viewing landscape—and how content distributors and ad solutions providers can meet their changing needs to ultimately succeed.

Moderator(s):  Chad Bennett, CEO and Founder, Populus Brands
Panelist(s):  Bob Hall, VP, Platform & Partnerships, YuMe, Inc.;  Janet Balis, Publisher, Huffington Post Media Group, THE HUFFINGTON POST;  David Lang, President & Chief Content Officer, MindShare Entertainment;  Steve Lanzano, President & CEO, Television Bureau of Advertising (TVB)  


Sponsored by:

YuMe, Inc.

3:45 to 4:30 PM
Fontaine Ballroom 
Game Changers: Programming YouTube and Cable Channels: Not as Different as You Think
As endemic YouTube networks, media companies, celebrities and other content creators step on the gas building out YouTube channels, programming will begin to shift. Branded YouTube channels that include libraries of licensed content alongside original content could begin to become the norm. Programmers are already beginning to experiment with this model and YouTube's investments across a wide array of branded channels is only fueling the fire. Will YouTube channels begin to resemble cable channels? Find out from the experts.

Moderator(s):  Jordan Hoffner, CEO, Triemt, LLC
Panelist(s):  Chris M. Williams, Chief Audience Officer, Maker Studios;  Rob Barnett, Founder/CEO, My Damn Channel;  Werner Brell, Managing Director, Red Bull Media House;  Tom Zappala, EVP, Programming, Spike TV;  Jamie Byrne, Director, Content Strategy, YouTube  
4:30 to 5:00 PM
Glimmer 1 & 2 
Masters of Messaging: The Death of Branded Content/The Rise of Brand Storytelling: A Tale of Industry Disruption
Branded entertainment is dead. Brand narratives are alive and well. It’s no longer enough for brands to insert-logo-here in content they’ve had no role in shaping. Today, marketing executives realize that to remain relevant, brands must find and share their stories across platforms. And that those stories must be compelling enough for audiences to choose to consume. This tale of transformation is leading to new partnerships between marketers and content creators, new business models and the emergence of a new age of brand storytelling. Scott Donaton, a pioneer at the intersection of content and commerce, will lead a debate that will tap the minds of forward-thinking, bold-face names from the worlds of
marketing and content creation.

Moderator(s):  Scott Donaton, Global Chief Content Officer, Universal McCann
Panelist(s):  Laura Caraccioli, President, Electus;  Lauren Radcliffe, Director of Media and Branded Entertainment, Dr. Pepper Snapple Group;  Jared Hoffman, SVP, Video Programming, Defy Media;  Randall Rothenberg, President & CEO, Interactive Advertising Bureau;  Trudy Hardy, Department Head, BMW Marketing Communications and Consumer Events, BMW of North America, LLC  
4:45 to 5:30 PM
Fontaine Ballroom 
Game Changers: Executive Outlook: Broadcast CEOs on the Big Picture
How will the continuing disruption of the broadcast television industry provide opportunities for the highest
-level executives to capitalize on? Join TVNewsCheck founder Harry A. Jessell as he interviews top TV station group CEOs on a variety of critical issues. Topics will include 2013 revenues, new revenue streams, syndicated programming, retransmission consent, reverse compensation, changing technology, local original programming and the future of local TV news. How do these CEOs see the future of broadcast TV? And how will their decisions impact the continuing
disruption of the broadcast market? You can only find out by attending this dynamic session. Then, stay and enjoy an exclusive networking session you can only find at NATPE, as the panel will be immediately followed by the annual cocktail party TVNewsCheck and Rentrak.

Moderator(s):  Harry Jessell, Editor and Co-Publisher, TVNewsCheck
Panelist(s):  Emily Barr, President & CEO, Post-Newsweek Stations;  Brian Lawlor, SVP, Television, E.W. Scripps Co.;  Deborah A. McDermott, President-CEO, Young Broadcasting, LLC;  Bill Hoffman, Executive Vice President, Cox Media Group  


Sponsored by:

Rentrak

TVNewsCheck

Veria Living Worldwide

4:45 to 5:15 PM
Glitter 
30 Minutes with...: Machinima: Elevating The Way We Engage with Entertainment
Considered “the new TV”, Machinima proves that more users are going online to consume their entertainment than ever before. Audiences are flocking to YouTube to watch premium, long form, episodic series, and with blockbuster hits from Machinima like Mortal Kombat: Legacy, RCVR, Halo 4: Forward Unto Dawn, and Battlestar Galactica: Blood & Chrome (with more to be announced soon), the world of entertainment consumption is drastically changing. Machinima’s premium series offerings are slowly defining the network, making it a breakout in the online entertainment landscape and proving that premium long form content has landed on YouTube in a HUGE way. In addition, Machinima is a destination for content creators to break out of the fold and make money doing what they love, as well as connecting broadcasters to a whole new, forward thinking, influence driven audience via tune-in campaigns, successful shoulder content, and full scale episodic series.

Presenter(s):  Allen DeBevoise, Chairman, Co-Founder, and CEO, Machinima, Inc.  
5:00 to 6:00 PM
Market Floor 
Event: Market Floor Happy Hour

 


Sponsored by:

Canal 13 S.A. - Chile

5:00 to 6:00 PM
Facet Meeting Room 
YouTube Partner Program Breakouts: YouTube Partner Panel
There’s nothing better than learning from the pros. Join us as we discuss the Partner Program with some of our most successful partners. In this session, you can learn from their experiences and discover how they ultimately found success on YouTube.
 
5:30 to 6:00 PM
Fontaine Ballroom 
Parties: TVNewsCheck and Rentrak Cocktail Reception

 


Sponsored by:

TVNewsCheck

Rentrak

Veria Living Worldwide

6:00 to 8:00 PM
Poolside 
Parties: Opening Night Party

 


Sponsored by:

DLA, Inc.

Cisneros Media Distribution

People Television, Inc.

 

Tuesday, January 29

  TIME / LOCATION TITLE / DESCRIPTION / PANELISTS PARTNERS & SPONSORS
7:30 to 8:30 AM
Tropez North Lawn 
Boot Camp: Boot Camp
Work off all the lovely meals you will be dining on in Miami with our exercise boot camp.
 
7:30 to 8:30 AM
Tropez South Lawn 
Event: Morning Yoga
Start off you day in a zen like state with pool side yoga taught by guru Erin Haynes.
 
8:45 to 5:00 PM
Fontaine Ballroom 
Track Sponsors: "Stoytellers That Shaped The Face Of Pop Culture"

 


Sponsored by:

Nomura Securities International

9:00 to 1:15 PM
Glitter 
Track Sponsors: "30 Minutes With..."


Host(s): Amber J. Lawson, Managing Partner, StoryTech  
9:00 to 5:45 PM
Glimmer 1 & 2 
Track Sponsors: "Technologies That Fuel Multi-Platform Content"

 


Sponsored by:

Videology

Definition 6

Alphabird

9:00 to 9:30 AM
Glitter 
30 Minutes with...: My Damn Channel: Original Comedy Means Business
Rob Barnett, founder/CEO of My Damn Channel, runs one of the most successful networks creating and distributing original comedy. Their owned and operated sites include www.MyDamnChannel.com, premium channels on YouTube, and original series with top talent from TV, film and the Internet. My Damn Channel is announcing a major expansion of their network in Q1 of 2013. This session details the strategy behind building a big brand and the IP to command multiple revenue streams. We dive into the business model for premium original content made with advertisers and major distributors.

Speaker(s):  Rob Barnett, Founder/CEO, My Damn Channel  
9:00 to 9:45 AM
Fontaine Ballroom 
Storytellers and the Shaping of Pop Culture: Surf, Sun and Sets: 50 Years of Television in Miami, presented by Film Florida and 2C Media
From Jackie Gleason making Miami the home base for his iconic program, to current series like “Graceland,” hundreds of landmark television shows have been lured by the magic and climate of this lovely city. A huge part of the fabric of Miami and Miami Beach as an evolving major metropolitan destination is how television and other filmed entertainment helped shape the landscape and entice visitors to stay. This unique session will take you through the dynamic history of Miami as a location of choice. Hear from the producers, showrunners and others who have brought the sights and sounds of Miami to living rooms across America – and now, as a primary base for both Spanish and English language Hispanic content, the world. Featuring memories of those who were there when The Great One and “The Honeymooners” ruled the airwaves, as well as more contemporary shows such as “Miami Vice,” “Burn Notice” and “The Glades,” this conversation promises an amazing overview – and explores why Miami continues to be one of the most popular location destinations for the television industry.

Moderator(s):  Bruce Orosz, CEO, ACT Productions
Panelist(s):  Chris Sloan, President & Executive Creative Director, 2C Media;  Graham Winick, Film & Event Production Manager/Past President, City of Miami Beach/Film Florida;  M-K Kennedy, VP, Production, Universal Television/Universal Cable Productions;  David Frankel, Director, Corkscrew Prods.  
9:00 to 9:30 AM
Glimmer 1 & 2 
Technologies that Fuel Multi-Platform Content: Thinking About the Unthinkable: The Prospect of Dramatic Change in Television
The proliferation of digital alternatives to the classic TV set have spurred rapid changes in consumer behavior, especially among Gen Y and younger demographics. But most TV organizations have not yet adapted: instead, they cling to traditional programming strategies, old production methodologies, outdated brands, and an executive team that lacks the experience to cope with the two-way network and its engaged audience. Attend this session to learn about the next wave of change that will occur in the TV industry as old media organizations retool and rebuild to face the Internet era. We'll explore the implications of simultaneous release on all platforms, the end of windowing, unbundling, radically compressed budgets, the demise of channels, real-time audience response, the reinvention of audience measurement and the impact of Big Data on Old Media.

Presenter(s):  Robert Tercek, Chairman, Creative Visions Foundation  
9:45 to 10:15 AM
Glitter 
30 Minutes with...: Scott Sternberg Productions: Building Talent as Online Business Currency
We have entered an era where “Celebrity” and “The Web” have become inseparable. But which members of the talent pool have best capitalized on this union? This unique session will explore the nexus of personality-driven branding, overarching creative control over online content and direct ownership of intellectual property. As this next wave of access to online entertainment and distribution breaks, which talents will best navigate the cycle of spiral marketing and personal branding? How will these efforts drive higher visibility, new and interesting projects – and above all, CPM? This intimate discussion with Scott Sternberg, long-recognized as a master of the media space both online and broadcast – will show you how the most successful talents are riding the wave.

Speaker(s):  Scott Sternberg, CEO, Scott Sternberg Productions  
10:00 to 10:30 AM
Fontaine Ballroom 
Storytellers and the Shaping of Pop Culture: In Conversation with Steve Levitan & Peter Casey
“MODERN FAMILY” co-creator and executive producer Steven Levitan – a recipient of this year’s Tartikoff Legacy Award at NATPE – has made TV viewers laugh for more than 20 years, helming shows such as “WINGS,” “FRASIER,” and ground-breaking series like “THE LARRY SANDERS SHOW.” Joining Mr. Levitan is Peter Casey, who began his career as a staff writer for “THE JEFFERSONS,” rising to the title of producer. Mr. Casey then created the iconic programs “CHEERS,” “WINGS,” and four-time Best Comedy Emmy-winning “FRASIER.” Where do these two television veterans see comedy heading in the disrupted future of content delivery? This session – sure to be a conference highlight – will answer that question, amid the laughter that is sure to ensue. Don’t miss it!

Moderator(s):  Melissa Grego, Editor-in-Chief, BROADCASTING & CABLE
Speaker(s):  Steve Levitan, Co-Creator, MODERN FAMILY;  Peter Casey, Executive Producer/Co-Creator: FRASIER, WINGS, Writer/Producer: CHEERS, THE JEFFERSONS  
10:00 to 10:45 AM
Glimmer 1 & 2 
Technologies that Fuel Multi-Platform Content: The Media Everywhere Opportunity: How OTT is Changing the Game
Content to a myriad of devices, on virtually any network at anytime is allowing content owners to reach new audiences, engage with consumers and drive new revenue opportunities as never before. OTT is also allowing many content providers and aggregators to experiment with differentiated services, monetization models and distribution methods. While OTT is still off to a chaotic start, new companies are emerging with competitive OTT services, while traditional television companies continue to experiment around new models. Despite the emergence of OTT services, the industry
still lacks a definitive structure and is largely misunderstood by many players in the TV and entertainment ecosystem. This expert panel will look at the disruptive nature of OTT and how it is impacting virtually every facet of the ecosystem. What is the right strategy for your company? How can you cut through the hype and hyperbole and chart a course to successfully manage the dramatic change occurring in the industry? What are the real opportunities and potential pitfalls of emerging OTT businesses? This panel will provide the insights you need!

Moderator(s):  Greg Fawson, President and Principal Analyst, X Media Research, Inc.
Panelist(s):  Eric Anderson, VP Content and Product Solutions, Samsung Consumer Electronics America;  Tom Morgan, CEO, Net2tv;  Scott Rosenberg, VP, Business Development, Content and Services, Roku  
10:00 to 10:30 AM
Facet Meeting Room 
YouTube Partner Program Breakouts: YouTube 101: Introducing the Partner Program
Thinking about starting a YouTube channel? This session is a comprehensive overview of where YouTube sits in the digital world. Learn what it means to become a content partner and how to apply for the Partner Program. See how different partners have captured the attention of over 800 million people across the globe and how you can, too.
 
10:30 to 11:00 AM
Glitter 
30 Minutes with...: GroupM: The Balance of Science and Art
In today's quickly changing landscape, marketers are constantly trying to figure out ways to break through the clutter and build a relationship with their target audience. The answer is one part great content and one part targeted distribution — but what's the best way to achieve a brand's goals and objectives while entertaining the audience? It's a combination of the left brain and the right, or "The Balance of Science and Art." Mindshare Entertainment President, David Lang, and Mindshare President of Strategic Resources and Client Services, Michael Epstein share their insights and case studies of how to build a successful multi-platform program.

Presenter(s):  David Lang, President & Chief Content Officer, MindShare Entertainment  
11:00 to 11:30 AM
Glimmer 1 & 2 
Technologies that Fuel Multi-Platform Content: Audience and Monetization for the Next Wave of Digital Video Publishing
From the rise of native advertising platforms, to dynamic automated widgets on a website, to ensuring a user's experience guarantees repeat visits and positive returns on investment, the publisher is in the driver's seat now more than ever. Alphabird and Microsoft will show you how.

This in-depth session examines how to effectively deliver original web video content to targeted audiences profitably, in order to build immediate revenue and long-term committed fans. Learn from one of the world’s largest publishers how it re-tooled its global site to maximize video views and audience retention. Microsoft Senior Product Manager David Bramble is joined by Alphabird executives for a candid, real-world case study that covers the needs of a publisher, from content marketing, to the tracking needed to run a site, to optimizing page loads, in order to ensure the ultimate user experience.

Panelist(s):  Rolan Reichel, VP, Publisher Solutions Group, Alphabird;  Chase Norlin, CEO, Alphabird;  David Bramble, Senior Business Manager, MSN  


Sponsored by:

Alphabird

11:00 to 11:30 AM
Fontaine Ballroom 
Storytellers and the Shaping of Pop Culture: In Conversation with Glen Mazzara & Damon Lindelof
From zombies to Klingons, this session brings fantasy-based storytelling, high-stakes/high-reward creativity, best-in-class production and ratings success together, as crafted by two of the masters of the genre. Glen Mazzara, the Executive Producer and Showrunner for AMC's “THE WALKING DEAD,” takes a break from the mayhem to sit with Damon Lindelof, Co-Creator, Writer, Executive Producer of “LOST” and the current reboot of the Star Trek franchise, to discuss the future of drama (with a little horror in the mix), science fiction and cutting-edge television programming. This is an excellent chance to hear directly from two of the most dynamic and interesting of today’s creative television executives – be there!

Moderator(s):  Alex Ben Block, Senior Editor, THE HOLLYWOOD REPORTER
Speaker(s):  Glen Mazzara, Executive Producer & Showrunner, THE WALKING DEAD, AMC;  Damon Lindelof, Co-Creator, Writer, Executive Producer, LOST and STAR TREK  
11:00 to 11:30 AM
Facet Meeting Room 
YouTube Partner Program Breakouts: YouTube 201: Jump Start your Channel
Need a boost? This is a great session to learn basic techniques to make your videos more successful, like how to encourage subscribers and how to use annotations. Learn how our most successful partners have established their channels as prime destinations for YouTube visitors who keep returning for more. We’ll cover tips like integrating calls to action in your videos, creating captivating titles and descriptions, and programming scheduled content.
 
11:15 to 11:45 AM
Glitter 
30 Minutes with...: Inside MSN – 30 Really Useful Minutes
Get an inside look at MSN’s current video strategy, audience targets and positioning versus the competition. Learn how MSN disrupts the status quo by focusing in on two key differentiators: ______________ and ___________. Finally learn if and how you can connect with MSN as an independent content creator, established production company or global advertiser. Attend the session and the blanks will be filled in.

Presenter(s):  Niko Chauls, International Programming Director, Microsoft  
11:45 to 12:30 PM
Glimmer 1 & 2 
Technologies that Fuel Multi-Platform Content: Second Screen and Fan Engagement: Have We Entered the Promised Land?
All major networks, studios and content creators are struggling with the question: how do you build and grow your audience for your show/franchise? Is it really about two-way communication and creating community around your property, and is technology the answer? Is creating second screen engagement the holy grail for bridging the gap between the viewer and the show creators? Is disruptive tech the answer for driving ratings up and giving the sponsor what they need, true engagement and response? What’s the right strategy, how do you uncover the true influencers and leverage them to help grow your audience? Hear from both tech space and network leaders as they dive into their strategies for second screen space.

Moderator(s):  Lori H. Schwartz, Managing Partner, StoryTech
Panelist(s):  Geoff Katz, VP, Business Development & Marketing, Watchwith/RCDb;  Ajay Shah, Co-founder/CEO, TVplus;  Hardie Tankersley, VP, Digital Platforms, FOX Broadcasting;  Eric Thompson, Business Development Manager--Custom Branded Entertainment, XBOX Live Entertainment & Advertising, Microsoft Corporation;  David Jones, EVP, Marketing, Shazam  
12:00 to 12:30 PM
Fontaine Ballroom 
Storytellers and the Shaping of Pop Culture: In Conversation With Pam Veasey & Wendy West
We are very proud to welcome these two top television executives to NATPE 2013. Pam Veasey, across the span of a 25-year career in television as a writer, producer and director, is one of the few women to have held the title of Executive Producer/Showrunner in sketch comedy, half-hour comedy and drama – helping guide the success of shows like Fox’s Emmy award winning “IN LIVING COLOR”, and is the Executive Producer/Showrunner of CBS’ “CSI:NY.” Wendy West helms the current Showtime drama “DEXTER” as a writer and producer, for which she was nominated for a Writers Guild of America Award. Previously, Wendy lent her skills to bring success to “LAW & ORDER: SVU,” “NUMBERS” and “THE CLOSER.” This conversation promises fascinating insight into the work of two talented creative artists – a “must see” NATPE session!

Moderator(s):  Brian Seth Hurst, Managing Partner, StoryTech
Speaker(s):  Pam Veasey, Executive Producer, CSI: NEW YORK/Green Eggs & Pam Productions, Inc.;  Wendy West, Executive Producer, DEXTER  
12:00 to 12:30 PM
Glitter 
30 Minutes with...: OgilvyEntertainment: Forces of Disruption in Branded Entertainment
Today, we are experiencing a tremendous shift in consumer behavior, driven by disruptive innovation. In our fragmented media landscape, it is more difficult than ever for brands to rely on traditional means to reach their audiences. During this session, Doug Scott (President of OgilvyEntertainment) will discuss how disruptive forces have given us the ability to craft powerful transmedia experiences. Learn why branded content is more important now than ever before and what the future may hold for brand storytelling.

Presenter(s):  Doug Scott, Executive Vice President of Marketing and Brand Solutions, WME IMG  
12:00 to 1:30 PM
Facet Meeting Room 
YouTube Partner Program Breakouts: YouTube Open Office Hours
Drop in during lunch to chat with the YouTube team about the YouTube Partner Program. Our team members will be available to answer your questions and help you through the application process.
 
12:45 to 1:15 PM
Glitter 
30 Minutes with...: Inside Electus: Spanning Platforms and Nations
Led by Founder and Chairman Ben Silverman, Electus has a presence in all areas of media, spanning digital platforms, television, film and mobile. With content in the world of reality, game shows, one hour drama, comedy, women’s lifestyle, urban entertainment and digital content, Electus is able to deliver a wide range of programming options for brands and distributors around the globe. Attend this “30 Minutes With” session to find out how Electus built a next generation studio.

Presenter(s):  Chris Grant, CEO, Electus;  Drew Buckley, COO and Head of Digital, Electus  
12:45 to 1:15 PM
Glimmer 1 & 2 
Technologies that Fuel Multi-Platform Content: The Cloud: A Paradigm Shift for Online Video Content Providers
For content providers, the cloud is a game-changer, giving viewers seamless anytime, anywhere, any device access to their favorite online video. Leveraging the plummeting cost of storage, powerful processing and faster broadband connections, the cloud offers the promise of significant new convenience benefits. But it’s still early in the cloud’s impact on online video; the proliferation of devices, digital lockers, secure delivery and evolving business models all mean the cloud has yet to reach its full potential. In this timely session, learn from key players already benefiting from cloud delivery and how they’re helping take online video to the next level.

Moderator(s):  Will Richmond, Editor and Publisher, VideoNuze
Panelist(s):  Jim Monroe, Co-Founder & SVP Programming, Net2TV;  Amelia Gammon, Chief Commercial Officer, Saffron Digital;  Will Law, Principal Architect, Media Engineering, Akamai  
1:30 to 2:00 PM
Facet Meeting Room 
YouTube Partner Program Breakouts: YouTube 101: Introducing the Partner Program
Thinking about starting a YouTube channel? This session is a comprehensive overview of where YouTube sits in the digital world. Learn what it means to become a content partner and how to apply for the Partner Program. See how different partners have captured the attention of over 800 million people across the globe and how you can, too.
 
2:00 to 2:30 PM
Glimmer 1 & 2 
Technologies that Fuel Multi-Platform Content: A Conversation with International CES: Tech Trends and Content
Technology takes center stage in this session as Consumer Electronics Association (CEA) speakers examine the top trends and takeaways from the world’s largest innovation event—International CES! In this digital age, it is imperative content producers understand the evolving technology landscape as consumers rapidly shift their media consumption behaviors. CEA’s Joseph and Koenig will describe key trends in video technology and mobile devices; and illustrate the consumer behaviors shaping them. Come and hear what’s now—and what’s next!

Moderator(s):  Curt Marvis, President, Next Level Entertainment
Speaker(s):  Steve Koenig, Director, Industry Analysis, CEA  
2:30 to 3:00 PM
Facet Meeting Room 
YouTube Partner Program Breakouts: YouTube 201: Taking your Channel to the Next Level

 
2:45 to 3:15 PM
Fontaine Ballroom 
Storytellers and the Shaping of Pop Culture: In Conversation With Anthony Zuiker & Tim Kring
How does the future of multi-platform viewing appear to top creative executives? Here’s a chance to hear from two of the very best: Anthony Zuiker (creator of the “CSI” franchise) and Tim Kring (“HEROES,” TOUCH”) are raising the bar on compelling storytelling across the breadth and scope of the digital landscape. Both have found success bridging the gap between the Silicon Valley and Hollywood – Mr. Zuiker with his current blockbuster digital project “CYBERGEDDON” and his forward-thinking production company Dare To Pass, and Mr. Kring with his blend of interactive entertainment and philanthropy “CAUSE FOR GOOD,” and “DAYBREAK”, which raises the bar for multi-platform series creativity and production. Curious as to how to keep an audience “tuned in” no matter what device they are using? Do not pass up this opportunity to hear from two of the leaders in that regard in this dynamic conversation - moderated by the one and only Mr. Larry King.

Moderator(s):  Larry King, Host, LARRY KING NOW, OraTV
Speaker(s):  Anthony E. Zuiker, Creator, CSI & CYBERGEDDON, Dare to Pass;  Tim Kring, Creator/Exec. Producer, TOUCH, HEROES, CEO, TK Imperative  
2:45 to 3:15 PM
Glimmer 1 & 2 
Technologies that Fuel Multi-Platform Content: Twitter, Facebook, YouTube, Networks: What Portals Deliver for Branded Content Distribution
So you have created some great branded content, so now what? How do you choose the most effective platform for distribution?

This session showcases how three companies successfully launched branded content for consumption, and came out ahead. PBS’ Sloan Carroll will share the content marketing strategy and distribution plan surrounding Masterpiece’s hit show Downton Abbey. Gil Wolchock of both Definition 6 and Synaptic Digital, a Definition 6 company, reveals how fans of HBO’s True Blood became immortal, and which content distribution networks work for reaching your target audience. In this session you will learn:
• What portals make sense for branded video content distribution?
• How to involve your fans more in the story to create genuine emotional connections
• How to create content that effectively resonates with the audience in context
• How to measure the impact of your efforts with your community
• How to dynamically integrate the Social Graph with your creative
• See real examples from brands like HBO (True Blood) and PBS (Downton Abbey)

Moderator(s):  Frank Radice, Expert-in-Residence, Definition 6
Speaker(s):  Gil Wolchock, EVP Sales, North America, Synaptic Digital;  Sloan Carroll, Associate Director, Content Marketing Strategy, PBS  


Sponsored by:

Definition 6

3:30 to 4:00 PM
Glimmer 1 & 2 
Technologies that Fuel Multi-Platform Content: Ad Tech 2.0: Bringing Power to the Publisher
They say that supply is only as valuable as demand. So it’s no surprise that the first wave of advertising technology focused on bringing marketing solutions to advertisers and agencies. This demand-side sophistication, coupled with an overabundance of banner display ads, often placed the publisher on the weaker end of the bargaining table. Then the world changed. Video, mobile, social, connected TV—a plethora of platforms and devices gave consumers more choices and publishers myriad new ways to engage with their audience. As the complexity of a publishers’ audience deepened, so did the need for tools to unlock its value. Enter Ad Tech 2.0. Todd Bender explains how in the next phase of the ad tech revolution data-driven insights inform and strengthen publishers’ go-to-market strategies. And how, with the power to identify and quantify specific advertising targets across devices and formats, publishers win—and so do their buy-side customers.

Presenter(s):  Todd Bender, General Manager, Supply Solutions, Collider  


Sponsored by:

Videology

3:30 to 4:00 PM
Fontaine Ballroom 
Storytellers and the Shaping of Pop Culture: In Conversation With Ben Silverman & Charlie Corwin
Vision that spans all platforms and constantly looks forward; relentless invention and creativity in all content and production; gathering and leading teams that set new levels of media excellence – our two esteemed speakers, Ben Silverman and Charlie Corwin can be described by all those measures, and then some. Mr. Silverman, as the Founder & Chairman of Electus, and an Emmy and Golden Globe Award-winning producer, has set ever-higher standards of excellence in both broadcast and digital programming. Mr. Corwin, the CEO and Co-Founder of Original Media, has likewise established a tradition of excellence, garnering multiple awards for both unscripted and scripted content, as well as his work in film. These best-in-class executives are setting the course for the industry, capitalizing on the opportunities disruption provides – and that they are helping create. Arrive early to ensure your seat for what is sure to be a conversation to remember!

Moderator(s):  Rick Tetzeli, Executive Editor, Fast Company Magazine
Speaker(s):  Ben Silverman, Founder/Chairman, Electus;  Charlie Corwin, Co-Chairman and Co-CEO, Endemol North America  
3:30 to 4:00 PM
Facet Meeting Room 
YouTube Partner Program Breakouts: YouTube 301: Advanced Channel Strategies
Join us in these sessions and see YouTube best practices in action for more experienced channel owners. We’ll expand upon topics covered in 201 like audience development strategies and social media integration and give you the low-down on how to plan your channel’s success. Engaging with a wider audience through cross-channel collaborations and creating excitement through tent-pole programming are just a couple of ideas we’ll discuss as ways to blast your channel to the next level.
 
4:15 to 5:00 PM
Fontaine Ballroom 
Storytellers and the Shaping of Pop Culture: Music that Drives TV…. and TV that Drives Music: Multi-Talented Artists in a Multi-Platform World
Music and TV have always had a symbiotic relationship, and today the link between the two media is all the more vital. Many of the medium's top rated shows have been music-centric, from the earliest televised concerts to the current crop of programs like “Glee,” “Smash” and “Nashville”, and of course, music competition shows couldn’t be hotter, focusing on the hopes and dreams of contestants aspiring to launch careers. Who better to guide and mentor them than A list musicians, producers and executives? In order to stay current and visible, it’s not just about record sales, radio, concert tickets and merchandise anymore. In today’s digital landscape, leaders in the music industry must grow their fan base in many ways, such as interactive websites, cutting edge mobile technology, effective social media strategies and more. Join some of today’s most popular music industry experts and artists as they share their strategies and insights on engaging audiences and growing viewership in a multiplatform world.

Moderator(s):  Elvis Duran, Host, "Elvis Duran & The Morning Show", Clear Channel Media & Entertainment
Panelist(s):  Brian Lambert, EVP, Head of Film & Television Music, Universal Music Publishing Group;  Scott Sternberg, CEO, Scott Sternberg Productions;  John Sykes, President, Entertainment Enterprises, Clear Channel Media Holdings;  Leonard Richardson, SVP, Music, CW Television Network  
4:15 to 4:45 PM
Glimmer 1 & 2 
Technologies that Fuel Multi-Platform Content: TV Stations & Networks: Cashing in on Interactive and Social Media
This panel will explore how multi-platform interactivity across all screens including television can create engagement, drive tune in, and - most importantly - drive revenue for networks, local stations, and producers. This discussion will include case studies and tangible best practices that have proven successful.

Moderator(s):  Lauren Lake, Attorney,TV Host & Star, PATERNITY COURT, MGM
Panelist(s):  Chris Wyatt, CEO, Youtoo;  Gil Goldschein, President, Bunim/Murray Productions;  Chet Fenster, Managing Partner, Head of Content, MEC Entertainment;  David Beck, Co-Founder, BRaVe Ventures  


Sponsored by:

Youtoo Technologies

5:00 to 6:00 PM
Market Floor 
Event: Market Floor Happy Hour

 
5:00 to 5:45 PM
Glimmer 1 & 2 
Technologies that Fuel Multi-Platform Content: Social TV: Tech Enablers to Drive Real Time Tune-In
Join our discussion with industry leaders on how to use tech tools, including apps, sites and mobile, to drive tune-in to both live shows and TV shows. We’ll discuss tools and successful campaigns including check-in, gamification, syncing, sentiment analysis, reminders, social games, transmedia, and cross-platform campaign dashboards and integration. What tools work best? What content – text, photos, video, celebs – is most engaging via which social networks including Twitter, Facebook, YouTube and new tools? We’ll also highlight some successful case studies and examples including TV awards shows like the social media record-breaking GRAMMYS show, and the EMMYS.

Moderator(s):  Kevin Winston, CEO, Digital LA
Panelist(s):  Mike Folgner, CEO & Co-Founder, SnappyTV;  Ann Glenn, Director, Social Media, Sony Pictures Interactive;  Sean Besser, EVP, Business Development, Partnerships and Strategy, GetGlue;  Max Benator, Founder & CEO, Mirus Content Works;  Damon Berger, CEO, What's Trending  
5:00 to 6:00 PM
Facet Meeting Room 
YouTube Partner Program Breakouts: YouTube Leadership Panel
Hear from YouTube executives on the latest product developments. See how YouTube views the evolving digital landscape and how your content will contribute to that exciting evolution.
 
6:00 to 8:00 PM
Glimmer BR or 1 & 2 
Event: 10th Annual Brandon Tartikoff Legacy Awards
Recognizing the enormous impact of the accomplished late network programmer Brandon Tartikoff, the NATPE
organization pays tribute through the presentation of its annual Brandon Tartikoff Legacy Award. The award
acknowledges television professionals who share Tartikoff’s extraordinary passion, leadership, independence and vision in the creation of television programming.

Host(s): Billy Bush, Anchor, ACCESS HOLLYWOOD, Co-Host, ACCESS HOLLYWOOD LIVE
AwardRecipient(s):  Steve Levitan, Co-Creator, MODERN FAMILY;  Debra L. Lee, Chairman & CEO, BET Networks;  John Langley, President, Langley Productions;  Herbert G. Kloiber, CEO/Owner, Tele Müenchen Group  


Sponsored by:

NBCUniversal

Broadcasting & Cable

RBC Capital Markets

20th Century Fox Television Distribution

10:00 to 2:00 AM
Nightclub LIV 
Parties: NATPE 50th Birthday
We’re throwing ourselves a birthday bash to celebrate 50 and still fabulous! Featuring live music and more!

NATPE’s Official 50th Anniversary Birthday Party - 10pm at LIV nightclub at the Fontainebleau, and featuring Fitz & The Tantrums – recently named by Rolling Stone as a 2011 “Band to Watch,” and dubbed “one of the hottest new bands” by KCRW Radio. Their first album reached No. 1 on Billboard’s Heatseekers chart.

(NOTE: Your NATPE 2013 Badge is REQUIRED for entry to this exclusive event - FIRST COME, FIRST SERVED!)
 

 

Wednesday, January 30

  TIME / LOCATION TITLE / DESCRIPTION / PANELISTS PARTNERS & SPONSORS
7:30 to 8:30 AM
Tropez North Lawn 
Boot Camp: Boot Camp
Work off all the lovely meals you will be dining on in Miami with our exercise boot camp.
 
7:30 to 8:30 AM
Tropez South Lawn 
Event: Morning Yoga
Start off you day in a zen like state with pool side yoga taught by guru Erin Haynes.
 
8:00 to 3:00 PM
Fontaine Ballroom 
Track Sponsors: "Visionaries"

 


Sponsored by:

Nomura Securities International

8:00 to 3:00 PM
Fontaine Ballroom 
Visionaries: "Visionaries" Host


Host(s): Amber J. Lawson, Managing Partner, StoryTech  
9:00 to 3:30 PM
Glimmer 1 & 2 
Track Sponsors: "Global Navigators"

 


Sponsored by:

Canada Media Fund

10:00 to 10:20 AM
Fontaine Ballroom 
Visionaries: The Currency of Inspiration
In an age where attention is the new limited resource, media artists and content producers are no longer entitled to ask people for their undivided attention. We need to recognize that people will be tweeting, browsing and multitasking while they consume our content. We therefore need to realize new ways of engaging audiences beyond mere entertainment. I believe the new media currency is “the currency of inspiration” – our goal now is to create the kind of content that moves and inspires audiences enough for them to pay it forward and share it via social media. Today it’s not just about how many people watch our content, but rather how many of those people were compelled to share it with their friends and followers on Facebook and Twitter. The true measure of impact is the SHARE. How do we make people share? We INSPIRE them.

Presenter(s):  Jason Silva, Media Artist, Filmmaker, Futurist, Host, BRAIN GAMES, National Geographic/Independent  
10:00 to 10:30 AM
Facet Meeting Room 
YouTube Partner Program Breakouts: YouTube 101: Introducing the Partner Program
Thinking about starting a YouTube channel? This session is a comprehensive overview of where YouTube sits in the digital world. Learn what it means to become a content partner and how to apply for the Partner Program. See how different partners have captured the attention of over 800 million people across the globe and how you can, too.
 
10:30 to 10:50 AM
Fontaine Ballroom 
Visionaries: Making Money with Original Content by Riding the “Third Wave”: Digital
In the beginning, there were three networks. The second wave was cable, which evolved from reruns and low-end
originals into the most exciting shows on television. Digital – the “third wave” – will follow a similar pattern, but much quicker. The session explores the evolution of programming, financing and deal making in digital, and explores specific examples of how scripted original series are being developed for digital and sold into the global marketplace – and how it will ultimately give both cablers and broadcasters a run for their money.

Presenter(s):  Larry Tanz, CEO, Vuguru  
11:00 to 11:20 AM
Fontaine Ballroom 
Visionaries: Celebrity as a Network: The New Media Buy
Advertising has been with us since the modern media age began. And at the center of it has been a huge multi-billion dollar television advertising industry. Complementing this traditional business over the past couple of decades and ushered in with the digital age has been innovative advertising partnerships, sponsorships, alliances, experiences and integrations. All of which have been developed to somehow get the audience closer and more deeply engaged with brands. As an advertiser or marketer, what if you didn’t need these platforms to reach and engage your audience. What if instead of buying an ad on a television program to closely associate the brand to the star, you could just buy the star? There is a new wave of opportunity; a new form of buying that is upon us. It’s called the Celebrity Network. Why buy the media property, when you can buy the star, and be attached before, during and after performances.

Hear how the time is upon us where Celebrity as a Network will be a go to media strategy. Learn how this happened, how it will be measured, and how it will benefit marketers and media buyers.

Presenter(s):  Michael Nyman, Chairman/CEO, PMK*BNC  
11:00 to 11:30 AM
Facet Meeting Room 
YouTube Partner Program Breakouts: YouTube 201: Jump Start your Channel
Need a boost? This is a great session to learn basic techniques to make your videos more successful, like how to encourage subscribers and how to use annotations. Learn how our most successful partners have established their channels as prime destinations for YouTube visitors who keep returning for more. We’ll cover tips like integrating calls to action in your videos, creating captivating titles and descriptions, and programming scheduled content.
 
11:30 to 11:50 AM
Fontaine Ballroom 
Visionaries: Participatory Video – Making the Story from Music to Mars!
Participatory media’s value and power derives from the active interaction of many people. The asymmetry between broadcaster and audience that was dictated by the structure of pre-digital technologies has changed radically. Many to many media now make it possible for every person connected to the network to broadcast and receive robust content to and from every other person. Social networks, when amplified by information and communication networks, enable broader, faster, and dynamically interactive sharing of content, information and trends. How does this positive disruption, and the opportunities that appear as a result, change the conversation and storylines for content creators, networks, advertisers and the audience? In this unique session, pioneering live participatory video producer/director Marc Scarpa will explore the history of the genre, present-day projects and discuss the future of this most disruptive form of narrative whereby the viewer becomes the participant!

Presenter(s):  Marc Scarpa, Executive Producer/Director, Simplynew  
12:00 to 12:20 PM
Fontaine Ballroom 
Visionaries: Investments & Innovations: YouTube's Creator Space Commitment
In 2012 YouTube doubled down on its commitment to creators with the launch of the first ever creator spaces in LA, NY, London and Tokyo. These cutting edge facilities foster collaboration among creators and encourage the advancement of programmers/creators on the YouTube platform. They have become gathering places and schools for advancement of craft, and the creators utilizing the spaces span the spectrum from film students, to new and improving YouTubers and other digital media, to those in film and TV today looking to immerse themselves in online video. How do these spaces drive creativity and distribution of new content in the ever disrupted world of digital production? How do the brightest creative minds use the state of the art equipment for production and post-production at all levels (sound stages, motion capture stage, green screens, recording studio, edit and compositing suites), live streaming? Attend this session for an truly inside look from Lance Podell, Director and Global Head of YouTube Next Lab.

Presenter(s):  Lance Podell, Director, Global Head, YouTube Next Lab, YouTube/Google, Inc.  
12:00 to 1:30 PM
Facet Meeting Room 
YouTube Partner Program Breakouts: YouTube Open Office Hours
Drop in during lunch to chat to the YouTube team about the YouTube Partner Program. Our team members will be available to answer your questions and help you through the application process.
 
12:30 to 12:50 PM
Fontaine Ballroom 
Visionaries: Data is the New Creative
Data is the new creative, and creative is the new data. This talk will examine the reciprocal relation between synced and social TV convergence experiences. Through the data, we can now understand the connection between real time social data and the users points of attention across different devices and services.

We will discuss how this impacts the narrative, user discovery, ratings, and brand opportunities. Case studies and current executions around everything from tentpole events to repeat programming will be discussed. Finally, how this data can be leveraged to improve user experiences.

Presenter(s):  Mark Ghuneim, CEO, Trendrr  
1:00 to 1:20 PM
Fontaine Ballroom 
Visionaries: The World as a Field Producer: Disrupting the Broadcast Ecosystem
Virtually everyone now has a smartphone with a recording device in their pocket, and 72 hours of video is uploaded to YouTube alone every minute. How is the digitally connected audience disrupting the core business of traditional broadcasters? This session will take a look at how traditional broadcasters are not only coexisting with digital users, but also using the connected audience as producers of compelling programming. Additionally, we will delve into how the broadcast production ecosystem is adapting to create a streamlined approach to producing content that is broadcast and web-ready.

Presenter(s):  Phil Alvidrez, Executive In Charge of Production, RightThisMinute  
2:30 to 2:45 PM
Market Floor 
Event: Market Hour Champagne Toast