Lisa Osborne is supervising producer of the Digital Content Lab at the American Film Institute, which incubates next-generation digital entertainment products. Osborne is collaborating with NBC Universal, Independent Television Service, Cartoon Network, kontentreal and AOL on five projects that leverage DVR, mobile and gaming components. Osborne migrated from print to digital media in 1995, when she joined the launch team for SPIV, an online lifestyle magazine developed by Turner Network Television. She supervised the online site for Adidas for more than three years, and worked on campaigns for the World Cup, David Beckham, Kobe Bryant, Mark Gonzales and Anna Kournikova. Since Adidas, Osborne has managed projects for Wink Communications, DIRECTV, ESPN, Barnes & Noble.com, MTV, Big Spaceship, Oregon Public Broadcasting, Coca-Cola's Full Throttle brand and TBS.