As Senior Vice President and Director of the Interpublic Emerging Media Lab, Lori oversees the strategy of the Lab, driving innovation in the dramatically changing media landscape. She ensures the Lab remains at the leading edge of marketing innovation, progressively piloting new brand interaction opportunities on behalf of Interpublic, as well as facilitating emerging media upfronts and exclusive deals for all the agencies and it’s clients. She has worked with a number of clients including Microsoft, Avery Dennison, Intel, Nestle and Sony.An active industry participant, Lori was profiled as one of the ‘100 people to Have Lunch With’ by MediaPost Publications and ‘30 Executives Shaping the Evolution of Media and Technology’ by Variety Magazine. Lori sits on the board for NATPE, and participates in the AFI Digital Content lab. Lori has also produced and lead panels for the AFI, Imedia Connection, AdTech, NAPTE, NAB and CES to name a few.
Prior to her role as Director of the Lab, Lori served as an interactive/new media producer at McCann Worldgroup, providing interactive expertise for the agency’s Los Angeles client base. She worked with clients to create original content solutions across multiple channels. Lori also facilitated partnerships with entertainment, sports and other content providers, and served as the agency representative on all issues pertaining to emerging media.