Grossman began his career as a staff writer for The Sports Business Daily, before moving to the PR world heading communications for AEG’s Major League Soccer franchise, the Colorado Rapids. In 2000, he became director of corporate communications for the XFL, which enjoyed a widely-publicized and successful launch…and subsequent demise. Grossman then joined Gemstar-TV Guide handling publicity and corporate communications in 2001 before coming to B&C in 2005. He regularly appears on-air to analyze the television industry for national television and radio outlets including CNBC, CNN, Fox, MSNBC and NPR. He has also spoken at events including the National Association of Television Program Executives conference, the Black Filmmakers Foundation summit and the Los Angeles Television Festival, as well as been a guest lecturer at top business schools including Harvard, Dartmouth and UCLA.
A Minnesota native, he graduated with honors from Boston University with a bachelor’s degree in broadcast journalism and a minor in economics and holds an MBA from the Anderson School of Management at UCLA. He resides in Los Angeles with his wife, Joanna, and sons, Jack and Max.