As founder and President of The PADEM Group (Pure Advanced Digital Media & Entertainment) McLennan’s teams offers Advisory and council to select C-level executives, Boards, Investment Banks and Financial interests in the digital entertainment, media and advertising marketplace worldwide in the advancement of technical design, financing, corporate strategic development, customer acquisition, marketing, operations and internal management with clients in Zurich/ag; Sydney/Aus, NYC; LA, Denver and Beijing in meta-data management technology/services, Broadcast studio ITV & UGC server management software/hardware, IPTV On-demand/DVR set-top-box hardware/ software, Mobile Media Network technology and service; broadband production and backend billing systems.
McLennan recently completed the duties as President of Advanced Media and Information Division for Rentrak Corporation, a publicly traded and leading intelligence provider of media usage for network television (VOD) and entertainment (box-office/rental) industries. Prior to Rentrak, McLennan founded Puremac Advanced Digital Entertainment Media (PADEM) in 2001; EVP of Lumenati/NetTV (ASTB/residential gateway/digital TV’s & DVRs and MyTV MSFT Universal tuner), SVP and co-creator of Media Station, Inc’s SelectPlay, the first globally deployed broadband Media and Games On-demand service (ATT, Comcast, NTL, NTT, Disney, Infogrames – 3 million homes/300k plays); founding officer/VP Worldwide and EP at World’s Inc. one of the first 3D multi-user virtual commerce environments (Spielberg’s Starbright World and predecessor to SIM’s On-Line).
McLennan has additionally worked around the world with on projects with companies such as Microsoft, Time-Warner, GREY, Amblin, Tsunami, Universal, Disney and more in the advancement of digital media distribution. McLennan hails from the advertising industry where he has held senior executive strategic and management positions with global advertising agencies (Saatchi, Grey) in the launch and management of some of the worlds largest and strongest brands.
McLennan additionally sits on the board of Udico Holdings, an invention management company, holding patents in targeted advertising, keyword search and applicable technology suites, and is based out of the San Francisco, California bay area.