Rich joined McCaw Cellular Communications in 1986 in a marketing position and rose quickly through the organization, first to general manager and later to regional president of the western United States for AT&T Wireless, a role he maintained until his departure in 1998.
As president and CEO of ImageX, Rich led the company from private funding to its initial public offering in 1999. Under his leadership, the company completed five acquisitions, and Rich negotiated the company's acquisition by Kinko's, which was acquired by FedEx six months later. Before his tenure at McCaw Cellular, Rich spent nine years at Xerox in various sales and sales management positions.
Rich is a 1978 graduate from the University of Washington with a BA in business administration with a marketing emphasis. He currently resides on the board for the Mobile Marketing Association and both the board of trustees and the foundation board for the Fred Hutchinson Cancer Research Center and Families Northwest.