Jordan Hoffner is the director of content partnerships at YouTube. He is responsible for establishing content partnerships across all content verticals, specifically focusing on the entertainment, sports, film, television and broadcast sectors.Jordan transferred to the YouTube team shortly after the company was acquired by Google to help drive new partnerships for the next generation video platform. At Google, Jordan led the premium, archival and information video content efforts, focusing on cable television, music, and university videos.
Prior to joining Google, Jordan was Vice President of NBC Universal Digital Studios and led the Digital Studios team in producing and acquiring original broadband content.
Jordan began his career at NBC in 1992. During his tenure there, he served as a production assistant, producer, Director of NBC Corporate Development, Vice President and General Manager of NBC Weather Plus, and Vice President of Digital Programming and Operations.
Jordan currently serves on the National Association of Television Program Executives (NATPE) Board of Directors.
Jordan graduated cum laude from Vassar College in 1991 and earned his MBA in Finance at New York University's Stern School of Business in 2001.