As Chief Operating Officer of QUARTERLIFE, the groundbreaking Internet series and social networking website, Melanie Hall provides key strategies on the marketing and business development of the company and orchestrates all developmental aspects of the website. Previously, Hall served as the Vice President of Marketing and Research at Demand Media where she managed marketing and analysis for the company¹s portfolio of over 70 sites. Prior to Demand Media, she served as the Director of Marketing for North America at Habbo and spearheaded the FACE THE ISSUE Public Service Announcement(PSA) campaign as President of iJane. A pioneer in online programming, Hall wrote and produced the award-winning, THE SPOT which was the first original episodic series to be broadcast online.