Speaker Bio

Arthur Greenwald

President
Greenwald Media, Inc.

Arthur Greenwald is president of Greenwald Media, Inc, which creates television programs, promotions and public service campaigns for broadcast, cable and new media. Greenwald also frequently consults on content and marketing strategies for new media and related technologies. Greenwald Media’s clients include CBS, PBS, Southern California Public Radio, Yale University, the Academy of Television Arts and Sciences, and the Ad Council. A pioneer in the use of video for health education, Greenwald wrote and produced the Going to the Hospital series with Fred Rogers (of Mister Rogers fame) — the first media to earn joint approval from the American Medical Association, the American Academy of Pediatrics and the American Hospital Association. Greenwald is also a contributing editor of the online journal TVNEWSDAY where he analyzes technology and writes the weekly MarketShare column.

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