Justin Cooper is the Co-founder and Chief Innovation + Marketing at Passenger. An expert in customer experience design, brand strategy and customer collaboration, Justin’s work bridges the traditional rift between brand objectives and consumer expectations through a creative, but business-pragmatic approach to innovation.As Director of Strategic Marketing at A.D.D. Marketing & Advertising (a full-service experiential marketing agency), Justin successfully developed and led A.D.D.’s corporate business group; designing breakthrough initiatives for numerous globally recognized brands.
Justin also served as Co-founder and Chief Marketing Officer at Laundryhead.com, Director of Business Development at WHN.com (a leading provider of global e-commerce solutions) and contributed to a variety of substantial projects during his years on the Marketing team at House of Blues Entertainment.
Often recognized as a thought leader in his field, Justin is the recipient of innovation awards and has been quoted in many leading business and trade publications including; The Wall Street Journal, USA Today, Adweek, Brandweek and Advertising Age.
Justin holds a Bachelor of Arts degree in Communications from the University of Kansas.