Claudia Cahill is the driving force behind Levity Entertainment Group’s branded entertainment unit, Medium. She brings 25 years of experience in working with some of the world’s most recognizable brands and entertainment properties, including the launch of the House of Blues with Isaac Tigrett, program development for brand clients at three Olympic events and developing numerous programs around NASCAR for brands like Coca-Cola, Phillips and Sprint.
Cahill works with brand and agency clients to develop and distribute compelling entertainment programming and execute effective brand strategy. Her highly developed skills and leadership abilities make her uniquely suited to manage large-scale programs with multiple brand and agency stakeholders.
Cahill’s current work at Levity includes successful multiplatform campaigns for various top-tier brands. She created the Sierra Mist Creative Lab which defined a cost effective model for digital comedy content development and distribution on an ongoing basis. Cahill also developed and executed On the Bubble which was a 30 episode animated news series for Pepsi that was distributed across multiple platforms.
Prior to joining Levity, Cahill spent three years as an Executive Producer with Conductor, a branded entertainment company based in Los Angeles. Cahill was responsible for the development and execution of a $20M integrated program to launch the 2005 variant for Unilever’s AXE brand. The initiative consisted of a television-quality web series – which was updated daily – and a console quality on-line game called MojoMaster. The program won a Silver Reggie and an International Gold for the Unilever brand team within the company.
Cahill also developed two entertainment-based programs simultaneously for Nestle brands Stouffer’s and Lean Cuisine, leading all brand agencies in an integrated effort.
Through previous work with advertising agencies including Grey Worldwide, the Integer Group and Primedia, Cahill helped launch brands like Diet Coke with Lemon, and created unique brand integration for The House of Blues and NASCAR.