Cable Upfront Overview
Boosted perhaps by a continuing climb in ratings for the month of May, cable's advertising commitments for the new television season are off to a brisk start, according to Advertising Age, which projects the final haul to come in somewhere around $8 billion in media buy commitments, representing a 10% to 15% increase over last year...
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Primetime Broadcast Television Product Placements Up 39%
According to Nielsen Product Placement Service, a division of The Nielsen Company, product placements for the first quarter of 2008 rose 6% on primetime programming for the 11 measured networks on broadcast (ABC, CBS, CW, FOX, MNT, NBC) and cable television (A&E, Bravo, HGTV, MTV, TLC). Broadcast television placements rose 39%, while cable television was essentially flat at -1%.
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Washington Insight
On May 15, Senator Byron Dorgan (D-N.D.) secured overwhelming bipartisan support for Senate Resolution 28, which rejects the FCC's Republican-led vote last December relaxing the television-newspaper cross ownership rule in the country's top 20 markets. NATPE's Washington counsel Mickey Gardner thinks the move could signal a turbulent future for big media...
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