LOS ANGELES, November 17, 2008 – Tom Rogers, President and CEO of TiVo Inc., will deliver the NATPE 2009 Newsmaker Address at the association’s annual Market & Conference, it was announced by Rick Feldman, NATPE’s President and CEO. Mr. Rogers will speak on Wednesday, January 28 at 9 a.m.

In his address, entitled “Avoiding the Demise of Advertising,” Mr. Rogers will examine the serious commercial avoidance issue that will create an overwhelming challenge to the economics of the television industry.

“Analysts predict that there will soon be 50+ million DVRs, and with that the homes most desirable to advertisers will be fast-forwarding through ads,” Mr. Rogers commented. “There needs to be greater urgency and television must learn from the lessons of the newspaper and music industries, which didn’t act quickly enough to prevent their business models from being severely damaged. The TV advertising crisis is real, the stakes are high, and the time to address the issue is now.”

“Tom is a dynamic leader as head of a company that has revolutionized the content business. He is a perfect choice to deliver our Newsmaker Address,” said Mr. Feldman. “Traditional advertising models are rapidly giving way to change and Tom’s analysis will be very enlightening.”

Tom Rogers is President and Chief Executive Officer of TiVo (NASDAQ: TIVO), the creator of and a leader in television services and advertising solutions for digital video recorders (DVR).  With a career that operates at the nexus of where media, technology, advertising and public policy come together for more than two decades, he brings to TiVo a distinctive blend of operational leadership and corporate strategy experience across multiple facets of the industry.  With vast experience in running traditional media and new media companies, and in creating innovative business models for companies facing new challenges, Mr. Rogers is poised to help TiVo continue to revolutionize the way consumers watch and access home entertainment.

About NATPE

NATPE is a global, nonprofit organization dedicated to the creation, development and distribution of televised programming in all forms across all mature and emerging media platforms.

NATPE develops and nurtures opportunities, both commercial and educational, for buying, selling and sharing of content and ideas.

The annual NATPE Market and Conference will be held January 26-29, 2009 at the Mandalay Bay Resort & Convention Center, Las Vegas.

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