Reliable studies show that for the next five years, television advertising spending in Africa will be driven by double digit growth provided that African audiences can be exposed to significantly better programming.

All facts also point to a potentially very dynamic marketplace for African TV Stations, suppliers of programs and formats, and advertisers and their agencies in a context where there is still little on offer in terms of television content.

This is why we have decided to launch DISCOP AFRICA, a new networking and business event designed to bring together highly-motivated programming, acquisitions, production, distribution and advertising executives ready to implement creative and innovative solutions that could enhance the development of television content business in Africa.
 
An estimated 200 participants are expected to take part in the premiere edition of DISCOP AFRICA which will take place from 25 to 27 February 2009 at the SOFITEL TERRANGA HOTEL in Dakar, Senegal. They will include qualified representatives from:

• African Public and Commercial TV Stations with marketable audiences
• Television "blue-chip" advertisers and their local agencies
• Suppliers of international, top-rated, finished programs and low-cost formats with an understanding of fast-growing emerging marketplaces
• African television content producers with scripted and unscripted formats ideas with a proven track-record

DISCOP AFRICA 09 will also be of interest to advertisers and advertising agencies ready to sponsor the acquisition of high-quality television programs and ready to get involved in syndication barter deals. A complete presentation kit with registration forms will be available shortly.