|NATPE||CONTENT FIRST BRAND INNOVATION SUMMIT SEPT. 22 BRINGS BRANDS, EXECUTIVES AND STUDIOS TOGETHER TO EXPLORE BRANDED ENTERTAINMENT STRATEGIES|
NATPE||CONTENT FIRST BRAND INNOVATION SUMMIT SEPT. 22 BRINGS BRANDS, EXECUTIVES AND STUDIOS TOGETHER TO EXPLORE BRANDED ENTERTAINMENT STRATEGIES
Exclusive One-Day Conference in New York Gathers Top Players in Content Creation, Distribution, and MonetizationLOS ANGELES and NEW YORK, Aug. 17, 2011 – NATPE||Content First brings together top brands, advertising executives, production companies, studios and ad solution providers to share strategies and innovative case studies in branded entertainment at its Brand Innovation Summit, NATPE President & CEO Rick Feldman announced today.
The exclusive, one-day executive conference is designed to highlight how brands and producers are changing the way they partner to finance, create, distribute and monetize content. A follow-up to the successful Brand & Ad Innovations track at NATPE 2011, the Brand Innovation Summit takes place on Sept. 22, 2011 at JWT New York.
"Our multiplatform world creates incredible opportunities for brands, creative professionals and studios to develop content and campaigns that will appeal to consumers regardless of medium,” said Feldman. “Gathering these accomplished executives together to explore solutions and new possibilities will not only make for a series of fascinating conversations, but will also help further the goals of both brands and producers.”
The summit, which will stream live on natpe.org, includes sessions on how brands measure marketplace success; the rise of digital video projects starring big-name talent; how leading brands are making themselves leading content producers; building a new entertainment brand; the relationship between sponsors and content creators; the tools that measure effectiveness; social entertainment; and digital content distribution.
Speakers include Jordan Levin, CEO, Generate; Bob Friedman, President, Radical Media; Rob Barnett, Founder and CEO, My Damn Channel; Lynn Bolger, Executive Vice President of Advertising Solutions, comScore; Doug Scott, President, OgilvyEntertainment; Scott Donaton, President and CEO, Ensemble; Mike Wiese, Director of Branded Entertainment, JWT; Matt MacDonald, Executive Creative Director, JWT; Donnie Williams, Chief Digital Officer, Horizon Media; Erin McPherson, Vice President of Video Programming and Originals, Yahoo!; Russ Axelrod, Senior Brand Strategist, MSN; David Freeman, Co-Head of the Brand Coverage group, CAA; Justin Barocas, Partner, Anomaly; Kim Kadlec, Chief Media Officer & World Wide Vice President, Johnson & Johnson; Nadine McHugh, Vice President, Global Media, Colgate-Palmolive; Molly Sugarman, Director, Digital Media Innovation, Horizon Media; Trudy Hardy, Manager, BMW Marketing Communications and Consumer Events, BMW North America; Chris Wilson, President Of National Linear Television, Rentrak; Scott McKinley, Executive Vice President, Advertiser Solutions, The Nielsen Company; David Lang, President, MindShare Entertainment; Brent Montgomery, Co-Founder and Owner, Leftfield Pictures; Mike Balducci, Senior Vice President and General Manager, Digital Advertising Services, Experian Marketing Group; Michael Buckley, Internet Entrepreneur and Host/Creator, "What the Buck?!"; Ellen Liu, Director of Media, The Clorox Company; Betsy Spence, Vice President of Integrated Marketing, Macy's; Barry Calpino, Vice President of Innovation, Kraft Foods; Anthony Batt, President, Katalyst Films; Tariq Muhammad Walker, Vice President, Creative Development, AOL/Huffington Post Media Group; Charles Gabriel, Regional Director of Sales, AOL Video; Tom Wolfe, Senior Director, Business Development, Rovi Corporation; Josh Gad, Co-Star in "The Book of Mormon"; Jason Krebs, Chief Media Officer, Tremor Video; Michael Wolff, Editorial Director, Adweek Magazine; Gian Lombardi, SVP, Eastern Sales, YuMe and Peter Nicholson, Chief Creative Officer, JWT
RBC Capital Markets, Aol Video and Rovi Corporation are presenting sponsors of NATPE||Content First’s Brand Innovation Summit, along with sponsors Tremor Video and YuMe. Adweek and Video Nuze are media partners, and NBTV Studios is the live production partner. Registration information, a complete agenda with a list of speakers and additional details are available online at http://www.natpe.org.
NATPE||Content First is a global, nonprofit organization committed to serving as a catalyst for the content revolution. Evolving to meet the needs of a changing media landscape, NATPE, through its many activities including exclusive videos, live streaming events and vibrant annual market, is at the nexus of the multiplatform content world. NATPE is where creativity meets connectivity and commerce.
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