Los Angeles, September 20, 2010 – NATPE. Content First, the premier media marketplace, today announced impressive tune-in numbers from a series of recent live streaming events. With special events and panels taking place throughout the year—in addition to the annual confab at the Fontainebleau resort in Miami Beach in January 2011—NATPE continues to optimize online video for timely and relevant delivery of content to a global audience.
The most recent streaming panel, held on Tuesday Sept. 14, ‘Quit Whining and Sell Your Show!’, with John Burrud, president & CEO of Burrud Productions, and Peter Hamilton, editor and publisher of DocumentaryTelevision.com, tallied more than 31,000 viewers. Panel moderator and CableU.tv President & CEO Gary Lico facilitated dialogue about techniques and strategies for pitching content as well as unique research about what the networks pay for factual commissions.
“The live streaming numbers we have seen to date this year are extremely encouraging as we get closer to the main marketplace in Miami,” remarked Rick Feldman, president and CEO, NATPE. “The industry continues to evolve at high speed and now more than ever, people crave information and leadership. By embracing the distribution power of the Internet, we are able to immediately deliver resources and creativity to a hungry content community.”
Earlier this summer, NATPE’s third annual LATV Fest lineup saw an overwhelming response from online viewers with 129,310 total streams. The most popular sessions from the four-day event included Digital Programming 101: Get Your Show off the Ground with 25,121 streams; Howie Mandel’s keynote Q & A with Access Hollywood’s Tony Potts, tacking on 12,580 views; and a pair of NCIS sessions, Inside the Writer's Room and Coffee with Mark Horowitz, which collected 13,296 and 11,344 streams, respectively.
Other standalone events that were well-received by web viewers this past year are Creating a Digital Start up in the 21st Century, which took place in April with 67,172 streams and Programming & Monetizing for the Digital Age, a May special that reached an outside audience of 20,067. Upcoming streaming events for NATPE include the following:
NATPE Presents: Building the World -- Multiplatform and Transmedia Storytelling
Live from NYTV Fest in New York, NY
Friday, Sept. 24 at 3 pm
Moderated by Rick Feldman, president and CEO, NATPE
The PGA's recent decision to create a "Transmedia Producer" credit recognizes the growing importance of expanding stories and brands across multiple media. This session will explore current trends in the field.
Panelists:
Jeff Gomez - CEO, Starlight Runner Entertainment
Craig Engler - SVP and GM, SyFy Digital
Lisa Hsia - SVP, Bravo Digital Media
Jacob Rothschild - Director of Digital Media & Business Development, Generate
Erin Flood - Independent Producer
Latin American Co-Productions: Business Models in the 21st Century
Live from the Telemundo Studios in Miami, FL
Produced in Association with Telemundo Communications Group
Thursday, Oct. 28th 6:30pm
Experts in pan-regional TV co-productions will discuss the opportunities, challenges and the innovative business models developed in Latin America.
The Power of Narrative, A Master Class with Neal Baer, EXP Law & Order: Special Victims Unit
Live from the Writers Boot Camp in Santa Monica, CA
Produced in Association with the Writers Boot Camp
Monday, Nov. 1 at 6:30pm
Moderator: Jeff Gordon Founder, the Writers Boot Camp
Join NATPE for this unique opportunity to hear from one of the few writer/executive producers whose career includes the most successful television franchise in history.
NATPE. Content First is a global, nonprofit organization committed to serving as a catalyst for the content revolution. Evolving to meet the needs of a changing media landscape, NATPE, through its many activities including exclusive videos, live streaming events and vibrant annual market, is at the nexus of the multiplatform content world. Moving to Miami, a major international destination, NATPE 2011, January 24 to 26 is where creativity meets connectivity and commerce.
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Press Contacts:
For NATPE:
Leela Veeravalli/Cassy Salyer
The Lippin Group/LA
323.965.1990
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