NATPE 2009 Conference Agenda

Thu, 15 Jan 2009 20:48:19 +0100

Thursday, January 29

TIME / LOCATION	TITLE / DESCRIPTION / PANELISTS	PARTNERS & SPONSORS
8:30 to 9:30 AM Ballroom H	Coffee With: Coffee With Michael Steib Go ahead. Google him. But if you really want the inside scoop, come have coffee with the man at the helm of Google’s television, radio and print advertising businesses. Honored in 2008 as one of Crain’s New York 40 Under 40 professionals and recognized as one of TV Week’s Twelve to Watch, Steib is the man with a digital system plan for buying better-targeted and -measured television advertising. Join Cynopsis Media’s Chuck Bolkcom for hot coffee and conversation with the one from TV Week’s Hot List. Moderator(s): Chuck Bolkcom, President/COO, Cynopsis Media Speaker(s): Michael Steib, Director, Traditional Media, Google	Sponsored by:
9:30 to 10:15 AM Theater on the Floor	Industry Insight: Developing a Network Web Series from Start to Finish Television producer Jonathan Prince brought his most recent project NOVEL ADVENTURES to the online arm of CBS where it became a web show starring Daphne Zuniga. Deals like this are becoming more common – how do they start, who approaches whom, how do advertisers come on board and how do networks and creators work in tandem on original shows for the web? Moderator(s): Daisy Whitney, Reporter, TVWeek Speaker(s): Jonathan Prince, EP/Creator/Writer, Novel Adventures, Once a Frog Productions; Anthony Soohoo, SVP and GM, Entertainment and Lifestyle, CBS Interactive
9:30 to 10:30 AM Ballroom I	Presentation Theater: India - A Booming TV Market! With more than 300 million viewers, India’s television market is estimated to be $15 billion by 2011. This young, predominantly English-speaking population is a huge market for international television content and formats such as “Idol,” “Dancing With the Stars,” “Big Brother” and “Who Wants to Be a Millionaire,” which have been tremendously successful here. What about the 25 million Indians living outside of India? This makes for a large export market that is hungry for Indian content. The question is, where are the niches that are open? Moderator(s): Emiliano Calemzuk, President, Fox Television Studios Panelist(s): Andy Kaplan, President, International Networks, Sony Pictures Television International; Arnold Peter, Partner, Raskin, Peter, Rubin & Simon, LLP; Subroto Bhattacharya, Territory Head, Americas, Zee TV USA, Inc.; Shravan Goli, General Manager, Yahoo! Video; Uday Shankar, CEO, Star India Pvt. Ltd.	Sponsored by:
10:00 to 1:00 PM On the Market Floor	Event: Celebrity Chef Kitchen NPR’s Evan Kleiman, host of GOOD FOOD and owner of Los Angeles’ Angeli Restaurant, will interview the chefs following their demonstrations and will also take questions from the Celebrity Chef Kitchen audience. The Celebrity Chef Kitchen also becomes the networking hub of the NATPE 2009 Market each evening from 5–6 p.m. as a Tasting Reception with special guests. Celebrating the long-standing and successful bond between television and cooking programs – from the early days of THE FRENCH CHEF with Julia Child to today’s HELL’S KITCHEN with Gordon Ramsay – NATPE is bringing larger-than-life chefs to this year’s exhibition floor in its Celebrity Chef Kitchen. Among the celebrity chefs demonstrating their mastery of the culinary arts at this year’s Celebrity Chef Kitchen are: Charlie Palmer, Border Grill’s Mary Sue Milliken and Susan Feniger, Kerry Simon, Jeff Henderson, Mandalay Bay’s Sean DiCicco… and more. More info and Celebrity Chef Kitchen schedule…	Sponsored by:
10:00 to 12:00 PM Ballroom H	Insight Arena: Surviving and Thriving in Change Organizations and people in the media industry are facing tremendous changes caused by mergers and acquisitions, technology, new distribution channels, and fluctuating viewer interests. It is critical for media professionals to successfully manage change in order to survive and thrive in this climate. This session will discuss the dynamics of managing change, and keys for reinventing oneself and entire organizations. It will also focus on how professionals can take measured risk to increase the opportunity for producing tremendous results Speaker(s): Dave Logan, Ph.D, Professor, Management & Organization, USC Marshall School of Business.; Rod Perth, Co-Founder & Senior Advisor, ReelzChannel Network	Produced with: Really Useful Information, Inc.
10:30 to 11:15 AM Theater on the Floor	Industry Insight: Anatomy of a Hit Web Series Independent web producers ended the year on a winning streak. Indie web shows DADLABS and THE GUILD recently inked big sponsorship deals, while SCAM SCHOOL continues to rocket up the charts on iTunes. From infotainment to entertainment, from budgeting to production, what are they doing right? Moderator(s): Arthur Greenwald, President, Greenwald Media, Inc. Panelist(s): Clay Nichols, Chief Creative Officer, DadLabs; Kim Evey, Producer, Mediocre FIlms; Brian Brushwood, Host, "Scam School", Revision3.com